Analysis Of Student Satisfaction in Accounting Study Program Using Higher Education Image Moderation Post Pandemic Covid-19
DOI:
https://doi.org/10.31933/dijemss.v5i1.2110Keywords:
Student Service Quality, Academic Service Quality, Institutional Culture, Institutional Image,, Student SatisfactionAbstract
The purpose of this study was to examine (1) Student Service Quality has a significant and positive effect on Student Satisfaction. (2) Academic Service Quality has a significant and positive effect on Student Satisfaction. (3) Institutional Culture has a significant and positive effect on Student Satisfaction (4) Institutional Image strengthens the influence between Student Service Quality on Student Satisfaction. (5) Institutional Image strengthens the influence between Academic Service Quality on Student Satisfaction. (6) Institutional Image strengthens the influence between Institutional Culture on Student Satisfaction. by using multiple regression. Based on the results of this study indicate that Student Service Quality has a significant and positive effect on Student Satisfaction but Academic Service Quality and Institutional culture has a not significant on Student Satisfaction. Then, Institutional Image strengthens the influence between Student Service Quality on Student Satisfaction but Institutional image and Institutional Image not strengthens the influence of Academic Service Quality on Student Satisfaction.
References
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Zand S, Nejat N, Salehi omran E, & Izadi, S. (2020). Covid19 crisis as an opportunity for medical education evolution. JMED, 15(2), 151-155.
Alqahtani, N., Innab, A., & Bahari, G. (2021). Virtual Education During COVID-19: Exploring Factors Associated With E-Learning Satisfaction Among Saudi Nursing Students. Nurse Educator, 46(2), E18-E22.
Arora, A. K., & Srinivasan, R. (2020). Impact of pandemic COVID-19 on the teaching–learning process: A study of higher education teachers. Prabandhan: Indian journal of management, 13(4), 43-56.
Bao, W. (2020). COVID?19 and online teaching in higher education: A case study of Peking University. Human Behavior and Emerging Technologies, 2(2), 113-115.
Babaei, D., Rahimian, H., Ahmad, A., Omar, Z., & Idris, K. (2015). Ability mediation effects in the relationships between human resource practices and service quality. Iranian Journal of Management Studies, 8(1), 5-25.
Demuyakor, J. (2020). Coronavirus (COVID-19) and online learning in higher institutions of education: A survey of the perceptions of Ghanaian international students in China. Online Journal of Communication and Media Technologies, 10(3), e202018.
Farsi, Z., Aliyari, S., Ahmadi, Y., Afaghi, E., & Sajadi, S. A. (2021). Satisfaction of the Quality of Education and Virtual Education during the Covid-19 Pandemic in Nursing Students of Aja University of Medical Sciences in 2020. Journal Mil Med, 23(2), 174-185.
Farsi, Z., Sajadi, S. A., Afaghi, E., Fournier, A., Aliyari, S., Ahmadi, Y., & Hazrati, E. (2021). Explaining the experiences of nursing administrators, educators, and students about education process in the COVID-19 pandemic: a qualitative study. BMC nursing, 20(1), 1-13.
Gunawan, H., Zulkarnain, dan Alwie, A.F. (2019). Pengaruh Kualitas Informasi, Kualiitas Sistem dan Kualitas Layanan Terhadap Kepercayaan dan Kepuasan Masyarakat Pada Informasi Publik Dari Badan Pemeriksa Keuangan Perwakilan Provinsi Riau. Jurnal Tepak Manajemen Bisnis, Vol. XI. No. 4. Hal 684-697.
Heryanto, G. & Augustine, Y. (2017). The Influence of Organizational Culture on Corporate Performance:Using Management Accounting System as the Mediating Variable. OIDA International Journal of Sustainable Development Vol.10 (1), Hal 35-47.
Jiang, Y., Rosenzweig, E. Q., & Gaspard, H. (2018). An expectancy-value-cost approach in predicting adolescent students ’ academic motivation and achievement. Contemporary Educational Psychology, 54 (6), 139–152. https://doi.org/10.1016/j.cedpsych.2018.06.005
Kotler, Philip dan Keller, Kevine Lane. (2016). Marketing Management 15th Edition. United State of America: Pearson Education Limited
Lahap, J., Safiah, N., Mohd, N., & Mohd, S. (2016). A Study of Brand Image towards Customer’s Satisfaction in the Malaysian Hotel Industry. Procedia - Social and Behavioral Sciences, 224 (1), 149–157. https://doi.org/10.1016/j.sbspro.2016.05.430
Novianti, Endri, & Darlius. (2018). Kepuasan Pelanggan Memediasi Pengaruh Kualitas Pelayanan dan Promosi terhadap Loyalitas Pelanggan. Jurnal Ilmiah Manajemen, VIII(1), hal. 90–108.
Pangestu, J. C., Rusli, Y. M., & Margaretha, P. (2022). Peran Audit Committee Sebagai Pemoderasi Antara Tax Management Policy Dan Intencity Capital Terhadap Earnings Management Practices Pada Saat Pandemik Covid-19. Jurnal Administrasi Kantor, 10, 50-60.
Pratiwi, D. (2021). Analisis Laporan Keuangan di Era Digital. Jurnal Pengabdian dan Kewirausahaan, 5(1).
Rusli, Y. M., & Nainggolan, P. (2021). Pentingnya Pengetahuan Pajak dan Sosialisasi Pajak Kepada Calon Wajib Pajak Masa Depan. Jurnal Pengabdian dan Kewirausahaan, 5(2).
Saleem, S. S., Moosa, K., Imam, A., & Khan, R. A. (2017). Service quality and student satisfaction: the moderating role of university culture, reputation and price in education sector of pakistan. Iranian Journal of Management Studies (IJMS) http://ijms. ut. ac. ir, 10(1), 237-258.
Saadi, I. (2017). The Role of Organizational Culture in Adopting Total Quality Management: Case Study the Salt Complex, El Outaya, Biskra State. Management Studies and Economic Systems, 54(5805), 1-18.
Setiawan, D. T., & Purwanti, D. A. (2021). Mahir Akuntansi Manajemen Seri Advance (pp. 46–52). Bhuana Ilmu Populer.
Tawafak, R. M., Romli, A. B., & Alsinani, M. (2019). E-learning system of UCOM for improving student assessment feedback in Oman higher education. Education and Information Technologies, 24(2), 1311-1335.
Tjahyadi, R. A., Lu, C., & Fionita, J. (2018). HIEDQUAL (High Education Quality) Dan Kepuasan Mahasiswa: Peran Reputasi Universitas Sebagai Variabel Mediasi. Jurnal Manajemen dan Bisnis Indonesia, 5(3), 315-326.
Uluputty, N. F. (2019). Pengaruh Kualitas Pelayanan, Budaya Akademik dan Kinerja Dosen terhadap Kepuasan Mahasiswa. POINT, 1(2), 22-30.
Wibowo, A. I. (2009). Pengaruh Kualitas Layanan, Reputasi, dan Nilai Layanan Perguruan Tinngi terhadap Kepuasaan Mahasiswa. Bina Ekonomi, 13(2), 59-74.
Widodo, H. (2016). Potret pendidikan di Indonesia dan kesiapannya dalam menghadapi masyarakat ekonomi Asia (MEA). Cendekia: Jurnal Kependidikan Dan Kemasyarakatan, 13(2), 293-308.
Ximenes, N. A. B. (2017). Pengaruh Kualitas layanan Terhadap Kepuasan Dan Loyalitas Mahasiswa Pada Institute Of Business (Iob) Di Timor-Leste. E-Jurnal Ekonomi dan Bisnis Universitas Udayana, 6(8), 2917- 2954.
Yuliana, R. (2012). Analisis Pengaruh Strategi Service Recovery Yang Dilakukan Perbankan Terhadap Kepuasan Nasabah Di Kota Semarang. JURNAL STIE SEMARANG (Edisi Elektronik), 4(2), 39-52.
Zand S, Nejat N, Salehi omran E, & Izadi, S. (2020). Covid19 crisis as an opportunity for medical education evolution. JMED, 15(2), 151-155.
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Published
2023-11-14
How to Cite
Whittleliang Hakki , T. ., Surjadi, M. ., Andriani, C. ., & Natalia, M. . (2023). Analysis Of Student Satisfaction in Accounting Study Program Using Higher Education Image Moderation Post Pandemic Covid-19. Dinasti International Journal of Education Management And Social Science, 5(1), 19–28. https://doi.org/10.31933/dijemss.v5i1.2110
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