HOW EASE OF USE, USEFULNESS TOWARD ATTITUDE OF SHOPPING AT ONLINE RETAIL

Authors

  • Ida Zuniarti Bina Sarana Informatika of University, Jakarta, Indonesia
  • Dede Suleman Bina Sarana Informatika of University, Jakarta, Indonesia
  • Susan Rachmawati Bina Sarana Informatika of University, Jakarta, Indonesia
  • Sabil Bina Sarana Informatika of University, Jakarta, Indonesia
  • Sri Rusiyati Sekolah Tinggi Manajemen Informatika dan Komputer Nusa Mandiri, Jakarta Indonesia

DOI:

https://doi.org/10.31933/dijemss.v1i4.211

Keywords:

Ease of use, Usefullness, Attitude. Online

Abstract

This study aims to analyze the relationship between ease of use and usefulness of shopping decisions at online retail. This study uses a sampling quota sampling technique with a survey method with a total sample of 90 respondents from the city of Jakarta with the criteria of respondents aged over 17 years and have made a purchase of fashion products online. The results of the study stated that ease of use and usefulness influence consumer attitudes. the results of this study can be a reference for further research.

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Published

2020-04-14

How to Cite

Zuniarti, I., Suleman, D. ., Rachmawati, S. ., Sabil, & Rusiyati, S. . (2020). HOW EASE OF USE, USEFULNESS TOWARD ATTITUDE OF SHOPPING AT ONLINE RETAIL. Dinasti International Journal of Education Management And Social Science, 1(4), 448–453. https://doi.org/10.31933/dijemss.v1i4.211

Issue

Vol. 1 No. 4 (2020): Dinasti International Journal of Education Management and Social Science (April - May 2020)

Section

Articles

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