Deep Promotion Strategic Planning Analysis Competition for Students
DOI:
https://doi.org/10.31933/dijemss.v4i3.1683Keywords:
Strategic Planning, Promotion Strategy, Competition AnalysisAbstract
SMK IT daarul Abror really understands that marketing strategy is very important, especially in terms of competition between SMA/SMK equivalent in getting students. This study aims to develop strategic promotion planning formulations in competition to get students, so that data collection is carried out through interviews, observation, and document studies. internal and external environmental analysis at SMK IT Daarul Abor which is used to formulate promotion strategic planning in getting students.
References
A.Aisyah, LA Wibowo & Bambang Widjajanta (2019) Promotion Mix Solutions to Improve Strategic Purchase Decisions Business management journal Volume 19 No.1 Page 1 - 6
Adang Setiawan 2020, Students' Decision to Choose a Private Vocational School in Bandung City Scientific Journal of Management (E-ISSN : 2615-4978, P-ISSN : 2086-4620) Vol XI
Cindyasri Pratidina Setyanti, Agustinus Fritz Wijaya (2020) Analysis of the Influence of IS/IT Strategic Planning in Enhancing Competitive Advantage Efforts Journal of Software Engineering Ampera Vol. 1, No. 2, e-ISSN: 2775-2488
Dapodik, https://datapokok.ditpsmk.net/dashboard/kab?kode_prov=030000
PPDB Empirical data for SMK IT Daarul Abror, 2022
David, FR (2006). Strategic Management. New Jersey. Prentice Hall. (2009). Strategic Management Concept. Jakarta: Salemba Empat.
Do, TD, & Le, LC (2020). Factors affecting high school students' decision on choosing university: case study of Ho Chi Minh City. Journal of Entrepreneurship Education, 23(3).
Fadilah, Naf'an Tarihoran 2022 SMK Marketing Strategy and Student Interests in Continuing Study Against PPDB Madrasah Aliyah Education Administration and Management Journal Volume : III No 1 E-ISSN : 2721-821X P-ISSN : 2722-2640
Glendy Tangkilisan, Sem G. Oroh, Agus Supandi Soegoto, (2014) Marketing Mix of Educational Services Influences Students' Decisions in Choosing Schools at SMA n 1 Manado, EMBA Journal 269 Vol.2 No.4 , Hal. 269-277
Grewal & Levy. 2008. Marketing. McGraw Hill, New York
Hashemi, SA and Zadeh, FZK (2017). The Impact of Financial Leverage Operating Cash Flow and Company size on the Divided Policy (Case Study of Iran). Interdisciplinary Journal of Contemporary Research in Business 3(10).
https://pmpk.kemdikbud.go.id/assets/docs/UU_2003_No_20_Sistem_Pendidikan_Nasional.pdf
Jauch, LR, and WF Glueck. (1998). Strategic Management and Company Policy. Jakarta: Erlangga
Nature. (2009). Porter's Five Forces concept. Jakarta : PT. Character Building.
Kotler, Philip. 2006. Marketing Management 11th Edition. PT. Index, Jakarta.
Mahendrayasa, AC, S. Kumadji and Y. Abdillah. 2014. The Effect of Word of Mouth on Purchase Intention and Its Impact on Purchasing Decisions. Journal of Business Administration 12 (1):1-7
Muhammad Restu Wijaya (2021) the influence of promotion strategies Through social media and word of mouth International journal of social and management studies (IJOSMAS)Vol. 2 No. 05 e-ISSN : 2775-0809
Noor Alyani Yaacob, Mariana Mohamed Osman, Syahirah Bachok ( 2014 ), Factors Influencing Parents' Decision in Choosing Private Schools Procedia - Social and Behavioral Sciences 153 242 – 253
Rahayu, A (2008). Model Marketing Strategy For Excellence. Bandung: Rizqi Press
Ramayulis. 2005. "Reactualization of Islamic Education in Facing the Free Market" Padang: IAIN Imam Bonjol.
Rianti Lasut & Altje L. Tumbel. (2017). The Effect Of The Promotional Mix On Purchase Decision On Pt. Astra International Tbk Daiharsu Branch Malalayang Manado (Case Study On Ayla Product Buyers). Emba's Journal, 5(2), 1452–1462.
Sani Gazali , Ardi Paminto , 2016 The Influence of Brand Image and Promotional Mix on Student Decisions in Choosing College of Civil Economics Balikpapan Journal of Civil Accounting and Management Vol. 2, No. 1,
Solomon, MR, & Stuart, EW (2003). Marketing: Real People, Real Choices. Prentice Hall. Kotler, Philip, 20 04, Marketing Management in Indonesia Translated AB Thanatchaphan Petcharat, Adisorn Leelasantitham 2021
Sri Lestari, Moh. Mudzakir, 2016 rationality of choosing a Paradigm vocational high school (SMK) . Volume 04 Number 03
Education Statistics 2020, https://www.bps.go.id/publication/2020/
Suharni Rahayu, Andreas Ardi Wijaya 2019, The Influence of Promotion on Students' Enrollment Decisions Choosing Cahaya Prima Vocational High School Scientific Journal of Management Study Program, Pamulang University, Volume 7, No. 2
Y. Utami, A. Nugroho, and AF Wijaya, 2018, "Strategic Planning for Information Systems and Information Technology at the Office of Industry and Labor in the City of Salatiga," J. Teknol. inf. and Computing Science., vol. 5, no. 3, p. 253, doi: 10.25126/jtiik.201853655.
wardhana Setya and AR Tanaamah, 2017 "Strategic Planning for Information Systems Using the Ward And Peppard Method (Case Study: At STMIK Parna Raya Manado)," Sent, vol. 16, no. 2, pp. 15–17.
Wulan Merdeka Sari*, Salman Alfarisy Totalia, Sudarno 2015 The Influence of School Image on the Decision to Choose a School for Christian Vocational High School 1 Surakarta students, Thesis, Faculty of Teacher Training and Education, Sebelas Maret University Surakarta.
Downloads
Published
How to Cite
Issue
Section
License
Authors who publish their manuscripts in this journal agree to the following conditions:
- The copyright on each article belongs to the author(s).
- The author acknowledges that the Dinasti International Journal of Education Management and Social Science (DIJEMSS) has the right to be the first to publish with a Creative Commons Attribution 4.0 International license (Attribution 4.0 International (CC BY 4.0).
- Authors can submit articles separately, arrange for the non-exclusive distribution of manuscripts that have been published in this journal into other versions (e.g., sent to the author's institutional repository, publication into books, etc.), by acknowledging that the manuscript has been published for the first time in the Dinasti International Journal of Education Management and Social Science (DIJEMSS).