Deep Promotion Strategic Planning Analysis Competition for Students

Authors

  • Sindhu Alamsyah Indonesian University of Education
  • Agus Rahayu Indonesian University of Education
  • Puspo Dewi Dirgantari Indonesian University of Education

DOI:

https://doi.org/10.31933/dijemss.v4i3.1683

Keywords:

Strategic Planning, Promotion Strategy, Competition Analysis

Abstract

SMK IT daarul Abror really understands that marketing strategy is very important, especially in terms of competition between SMA/SMK equivalent in getting students. This study aims to develop strategic promotion planning formulations in competition to get students, so that data collection is carried out through interviews, observation, and document studies. internal and external environmental analysis at SMK IT Daarul Abor which is used to formulate promotion strategic planning in getting students.

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Published

2023-02-18

How to Cite

Alamsyah, S., Agus Rahayu, & Puspo Dewi Dirgantari. (2023). Deep Promotion Strategic Planning Analysis Competition for Students. Dinasti International Journal of Education Management And Social Science, 4(3), 438–447. https://doi.org/10.31933/dijemss.v4i3.1683