DETERMINATION ENTREPRENEURIAL STRATEGIES, MARKETING STRATEGIES AND ENTREPRENEURIAL OPPORTUNITIES FOR THE BUSINESS SUCCESS IN THE ERA OF DISRUPTION
DOI:
https://doi.org/10.31933/dijemss.v3i1.1284Keywords:
Disruption Era, Entrepreneurial Strategies, Marketing Strategies, Entrepreneurial OpportunitiesAbstract
The literature review article Determining Entrepreneurial Strategy, Marketing Strategy and Entrepreneurial Opportunity for Business Success in the Era of Disruption is a scientific article that aims to build a research hypothesis on the influence between variables that it will used in further research within the scope of Human Resource Management. The method of writing literature review articles is the library research method, which is sourced from online media such as Google Scholar, Mendeley, and other academic online media. The results of this Literature Review article are: 1) Entrepreneurial Strategy determines Business Success in the Era of Disruption; 2) Marketing Strategy determines Business Success in the Era of Disruption; and 3) Entrepreneurial Opportunities determine Business Success in the Era of Disruption. Apart from these three exogenous variables that affect the endogenous variables of Business Success in the Era of Disruption, there are still many other factors, including the Work Environment, Communication, Promotion, Sales, and Work Culture.
References
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Panjaitan, M. (2017). Pengaruh Lingkungan Kerja Terhadap Produktivitas Kerja Karyawan. JURNAL MANAJEMEN, 3(12), 1–5.
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Prayetno, S., & Ali, H. (2020). The influence of work motivation, entrepreneurship knowledge and advocate independence on advocate performance. International Journal of Innovation, Creativity and Change, 12(3), 147–164.
Prihartono, & Ali, H. (2020). The promises ethics and marketing concept strategy as a competitive advantage on private higher education (A survey on perception of product attributes and promotion mix in Indonesia). Talent Development and Excellence.
Putra, R., & Ali, H. (2022). ORGANIZATIONAL BEHAVIOR DETERMINATION AND DECISION MAKING: ANALYSIS OF SKILLS, MOTIVATION AND COMMUNICATION (LITERATURE REVIEW OF HUMAN RESOURCE MANAGEMENT) Rio. Dinasti International Journal of Digital Business Management, 3(3), 420–431.
Rajab, M., & Saputra, F. (2021). Leadership , Communication , And Work Motivation In Determining The Success Of Professional Organizations. Journal of Law Politic and Humanities, 1(2), 59–70.
Rambe, D. N. S., & Aslami, N. (2022). Analisis Strategi Pemasaran Dalam Pasar Global. El-Mujtama: Jurnal Pengabdian Masyarakat, 1(2), 213–223. https://doi.org/10.47467/elmujtama.v1i2.853
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Safitri, N. A. (2017). STRATEGI KOMUNIKASI PEMASARAN UNTUK MENINGKATKAN DAYA BELI KONSUMEN MELALUI MEDIA SOSIAL. Competence: Journal of Management Studies, 11(2), 210–216.
Saputra, F. (2022a). Analysis Effect Return on Assets (ROA), Return on Equity (ROE) and Price Earning Ratio (PER) on Stock Prices of Coal Companies in the Indonesia Stock Exchange (IDX) Period 2018-2021. Dinasti International Journal of Economics, Finance and Accounting, 3(1), 82–94. http://repository.uph.edu/41805/%0Ahttp://repository.uph.edu/41805/4/Chapter1.pdf
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2021-11-30
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Setyo Widodo, D. (2021). DETERMINATION ENTREPRENEURIAL STRATEGIES, MARKETING STRATEGIES AND ENTREPRENEURIAL OPPORTUNITIES FOR THE BUSINESS SUCCESS IN THE ERA OF DISRUPTION. Dinasti International Journal of Education Management And Social Science, 3(1), 156–165. https://doi.org/10.31933/dijemss.v3i1.1284
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