Improving On-Time Performance at Indonesia AirAsia through Ground Handling Optimization
DOI:
https://doi.org/10.38035/dijefa.v7i4.7435Keywords:
On-Time Performance, Ground Handling, Low-Cost Carrier, Indonesia AirAsiaAbstract
On-time performance is a key indicator of airline operational efficiency and service quality, and it is especially strategic for low-cost carriers such as Indonesia AirAsia because it directly affects aircraft turnaround, cost control, and customer satisfaction. Previous studies have examined the determinants of on-time performance and the performance of individual ground handling roles, but few have linked a broader set of ground handling optimization strategies to on-time performance in an Indonesian low-cost carrier. This study aims to identify the factors that influence on-time performance at Indonesia AirAsia, to analyze the role of ground handling, and to examine optimization strategies that can improve it. A descriptive qualitative approach was applied using secondary data from company reports, scientific publications, and public performance reports, analyzed through literature review, document analysis, and a comparative case study of regional airlines. The results show that on-time performance and ground handling are closely interrelated, and that digitalization, competency-based personnel training, standardized service agreements with partners, and modernized ground support equipment are associated with higher punctuality. The novelty of this study lies in integrating these four optimization pillars into a single framework linked to on-time performance, offering a sustainable strategy for maintaining and improving punctuality.
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