The Influence of Product Innovation and Knowledge Management on Competitive Advantage: Study on Haus X Arief Muhammad Choco Cheese Crunchy Made With Kitkat
DOI:
https://doi.org/10.38035/dijefa.v6i3.4875Keywords:
Haus, Product Innovation, Competitive Advantage, Knowledge ManagementAbstract
Haus is a phenomenal contemporary beverage sector UMKM. Since its establishment in June 2018, it has expanded throughout Indonesia with 221 branches and more than 500 Huling (Haus Keliling) fleets. This study aims to analyze the impact of product innovation and knowledge management on Haus's competitive advantage. A quantitative approach with a causal design was employed to evaluate the influence of product innovation and knowledge management on competitive advantage. Using a purposive sample approach, 180 Haus customers in the Jabotabek region were given an online questionnaire to complete in order to gather data. The study's findings indicate that knowledge management and product innovation both partially and concurrently improve competitive advantage.
References
Abdillah, W., & Jogiyanto. (2015). Partial Least Square (PLS) Alternatif Structural Equation Modelling (SEM) Dalam Penelitian Bisnis. Penerbit: CV Andi Offset (Penerbit Andi). In Yogyakarta: Penerbit Andi (Vol. 22).
Al Hafiz, M. P. (2023, February 18). Kolaborasi Multi Pihak Jadi Strategi Peluncuran Produk Baru Haus! Arketeers. https://www.marketeers.com/kolaborasi-multi-pihak-jadi-strategi-peluncuran-produk-baru-haus/
Christensen, L. B., Johnson, B., Turner, L. A., & Christensen, L. B. (2011). Research methods, design, and analysis.
CNBC Indonesia TV. (2024, January 31). Gerai e-Bike Keliling Hingga Menu Hits, Inovasi Bisnis Haus! Indonesia. CNBC Indonesia. https://www.cnbcindonesia.com/market/20240131160753-19-510564/gerai-e-bike-keliling-hingga-menu-hits-inovasi-bisnis-haus-indonesia
Cohen, J. (1988). Statistical power analysis for the behavioral sciences (2nd ed.). Hillsdale, NJ: Lawrence Earlbaum Associates. Lawrence Earlbaum Associates.
Dwijayanto, A. (2024, October 2). Ekspansif, Haus! Kini Punya 221 Gerai dan 500 Armada Starling. Momsmoney. https://momsmoney.kontan.co.id/news/ekspansif-haus-kini-punya-221-gerai-dan-500-armada-starling
Elprisdat, Suharto, & Subagja, I. K. (2022). The Effect of Knowledge Management and Innovation on Organizational Performance Through Competitive Advantages of Company Tvri Jakarta. Journal of Humanities and Social Science Research, 1(1). https://doi.org/10.47742/jhssr.v1n1p3
Ghozali, I. (2021). Partial Least Squares, Konsep, Teknik, dan Aplikasi Menggunakan Program SmartPLS 3.2.9 untuk peneliti. In Universitas Diponegoro (Vol. 3).
Hair Jr, J. F., Hult, G. T. M., Ringle, C. M., Sarstedt, M., Danks, N. P., & Ray, S. (2021). Partial least squares structural equation modeling (PLS-SEM) using R: A workbook. Springer Nature.
Hatammimi, J., & Thahara, A. (2022). Capturing Competitive Advantage Through Product Innovation: Study of a Small Culinary Business. Proceedings of the European Conference on Innovation and Entrepreneurship, ECIE, 17(1). https://doi.org/10.34190/ecie.17.1.492
Haus. (2024). Tentang Kami. Haus.Co.Id. https://haus.co.id/about
Lestari, S. D., Leon, F. M., Widyastuti, S., Brabo, N. A., & Putra, A. H. P. K. (2020). Antecedents and consequences of innovation and business strategy on performance and competitive advantage of SMEs. Journal of Asian Finance, Economics and Business, 7(6). https://doi.org/10.13106/JAFEB.2020.VOL7.NO6.365
Muharman, D., & Felicia, M. (2023). Collaboration of Starbucks and Blackpink to Increase Purchase Intention. MIMBAR?: Jurnal Sosial Dan Pembangunan. https://doi.org/10.29313/mimbar.v39i2.3442
Nugroho, R. D. S., Tricahyono, D., & Triyatno, S. P. H. (2023). Hubungan Inovasi Produk Dan Penggerak Pasar Terhadap Keunggulan Bersaing Yang Berkelanjutan Pada Gerai-Gerai UKM Hisana Fried Chicken Di Kota Bandung. EProceedings of Management, 10(2).
Nurhaliza, S. (2023, February 22). Haus! gandeng Arief Muhammad kenalkan minuman varian baru. AntaraNews. https://www.antaranews.com/berita/3407709/haus-gandeng-arief-muhammad-kenalkan-minuman-varian-baru
Populix. (2020). 10 Brand Minuman kekinian yang Paling Digemari Masyarakat. Populix. https://info.populix.co/articles/10-brand-minuman-kekinian-yang-paling-digemari-masyarakat/
Purba, J. T., Budiono, S., & Rajagukguk, W. (2023). Performance of Collaboration Social Media Marketing and Product Quality on Local Brand Loyalty of CoffeeShop for Revisit Intention. https://doi.org/10.46254/af03.20220081
Salisbury, W. D., Chin, W. W., Gopal, A., & Newsted, P. R. (2002). Research report: Better theory through measurement - Developing a scale to capture consensus on appropriation. Information Systems Research, 13(1). https://doi.org/10.1287/isre.13.1.91.93
Sekaran, U., & Bougie, R. (2016). Research Methods for Business: A Skill-Building Approach. 7th Edition, Wiley & Sons, West Sussex. In Open Access Library Journal (Vol. 5, Issue 10).
Stol, K.-J., & Fitzgerald, B. (2020). Guidelines for Conducting Software Engineering Research. In Contemporary Empirical Methods in Software Engineering. https://doi.org/10.1007/978-3-030-32489-6_2
Thomas, L. (2022). Cross-sectional study| definition, uses & examples. Scribbr. Retrieved June, 12, 2023.
Usman, M., & fadhilah, G. (2020). Knowledge Management Practice For Competitive Advantage Through Innovation. International Journal of Business and Management Invention, 9(7).
Utami, N. (2024, November 4). Janji Jiwa Raih Penghargaan sebagai The Brand Of The Year Dua Tahun Berturut- turut. Jiwagroup. https://jiwagroup.com/id/whaton/detail/75/JanjiJiwaRaihPenghargaansebagaiTheBrandOfTheYearDuaTahunBerturutturut
Wada, F. H., Pertiwi, A., Hasiolan, M. I. S., Lestari, S., Sudipa, I. G. I., Patalatu, J. S., Boari, Y., Ferdinan, F., Puspitaningrum, J., & Ifadah, E. (2024). Buku Ajar Metodologi Penelitian. PT. Sonpedia Publishing Indonesia.
Wahyono. (2020). The mediating effects of product innovation in relation between knowledge management and competitive advantage. Journal of Management Development, 39(1). https://doi.org/10.1108/JMD-11-2018-0331
Wong. (2019). Mastering Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS in 38 Hours. Syria Studies, 7(1).
www.ekon.gp.id. (2023). Dorong UMKM Naik Kelas dan Go Export, Pemerintah Siapkan Ekosistem Pembiayaan yang Terintegrasin. Www.Ekon.Gp.Id.
Yin., R. K. (2014). Case study research design and methods (5th ed.). Thousand Oaks, CA: Sage. 282 pages. Metodología de La Investigación, 28(March 2016).
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Adriana Widya Citra, Jurry Hatammimi
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish their manuscripts in this journal agree to the following conditions:
- The copyright on each article belongs to the author(s).
- The author acknowledges that the Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) has the right to be the first to publish with a Creative Commons Attribution 4.0 International license (Attribution 4.0 International (CC BY 4.0).
- Authors can submit articles separately, arrange for the non-exclusive distribution of manuscripts that have been published in this journal into other versions (e.g., sent to the author's institutional repository, publication into books, etc.), by acknowledging that the manuscript has been published for the first time in the Dinasti International Journal of Economics, Finance & Accounting (DIJEFA).
