INDONESIA SOEs BUILDING COMPETITIVE ADVANTAGE

Main Article Content

Lenggogeni Lenggogeni
Nandan Limakrisna

Abstract

This article argues that the State-Owned Enterprises (SOEs) are still incapable of Achieving the expected marketing performance. The low performance is due to the incapabilities of the SOEs in competition with other companies, inaccuracies in innovation both in terms of products, processes, and market innovation, as well as lack of coordination in the creation of multifunctional product value. The article is based on an empirical survey involving 141 state-owned companies. The results of analyzes indicate that SOEs have created innovative, cross-functional coordination, and value creation, but still weak in making product innovation and market value creation. Innovation has proven links with cross-functional coordination, while the innovation and cross-functional coordination effect on product value creation. However, Innovation has a predominant influence on value creation in comparison with cross-functional coordination. Meanwhile, the innovation by the SOEs has not been able to create a competitive advantage, while cross-functional coordination has a dominant influence on competitive excellence, Compared to the effect of innovation and value creation.


 

Article Details

Section
Articles

References

Best, RJ (2015). Market-Based Management: Strategies for growing customer value and profitability. New Jersey: Prentice-Hall.
Campbell, A., & Luchs, KS 2012). Core Competency-Based Strategy. London: International Thompson Business Press.
Carpenter, GS, Glazer, R., & Nakamoto, K. (2012). Reading On Market Driving Strategies. Massachusetts: Adison Wesley Longman, Inc.
Chisnall, PM (2010). Strategic Business Marketing. New York: Prentice-Hall.
Clow, KE & Black, D. (2017). Integrated Advertising, Promotion, and Marketing Communication. New Jersey: Prentice-Hall.
Cohran, WG (1977). Sampling Techniques. New York: John Wiley & Sons.
Collis, DJ, & Montgomery, CA (2013). Corporate Strategy: A resource-based approach. Boston: Irwin McGraw Hill.
Cook, M., & Cook, C. (2015). Competitive Intelligence. London: Kogan Page Ltd.
Cravens, DW (2015). Strategic Marketing (6th Ed.). Boston: McGraw Hill.
Cravens, DW, et al, (2014). Strategic Marketing Management: Boston: McGraw Hill n
Cravens, DW, & Pierce, NF (2018). Strategic Marketing (7th Ed.). Boston: McGraw Hill.
Czinkota, MR, & Kotabe, M. (2016). Marketing Management (2nd Ed.). New York: South-Western College Publishing.
D, Aveni, Richard A. and Robert Gunther, 2010, hypercompetitive Rivalries:
Competing in Highly Dynamic Environments, The Free Press, New York
David, FR (2014). Strategic Management. New Jersey: Prentice-Hall.
Day, GS (2014). Market Driven Strategy: Processes for creating value. New York: The Free Press New York.
Day, GS & Reibstein, DJ (1977). Dynamic Competitive Strategy. New York: John Wiley and Sons, Inc.
Dess, GG, & Lumpkin, GT (2018). Strategic Management: Creating Competitive Advantages. Boston: McGraw Hill.
Dibb, S., & Simkin, L. (2016). The Marketing Casebook. Thompson LearningAustralia.
Ferrel, DC, Lucas, GH, & Luck, D. (2009). Strategic Marketing Management. Ohio, USA: South-Western Publishing.
Fiffield, P., & Gilligan, C. (2014). Strategic Marketing Management: Planning and Control. London: Butterworth Heinemmann.
Hamel, G., & Prahalad, CK (2009). Competing for the Future. Boston: Harvard Business School Press.
Harrison, JS, & John, CH (2013). Strategic Management of Organizations and Stakeholders. Ohio, USA: South-Western College Publishing.
Hax, AC, & Majluf, NS (2011). The Strategy Concept and Process. New Jersey: Prentice Hall International, Inc.
Hill, CWL, & Jones, GR (2013). Strategic Management Theory: An integrated approach. New York: Houghton Mifflin Company.
Hill, CWL, & Jones, GR (2016). Strategic Management: An Integrated Approach (5th Ed.). New York: Houghton Mifflin Company.
Hitt, MA, Ireland, RD, & Hoskisson, RE (2012). Strategic Management: Toward an era of competition and globalization (Interpreting, Armand Adiyanto). Jakarta: Erland.
Hitt, MA, Ireland, RD, & Hoskisson, RE (2014). Strategic Management: Competitiveness and Globalization. Ohio, USA: South-Western College Publishing.
Hooley, GJ, & Saunders, J. (2008). Competitive Positioning: The key to market success. New York: Prentice-Hall International.
Jain, SC (2015). Marketing: Planning and Strategy (6th Ed.). SouthWestern College Publishing, Australia (enter a city name, not the State).
Kerin, RA, & Paterson, RA (2016). Strategic Marketing Problems: Cases and comments (9th Ed.). New Jersey: Prentice Hall International Inc.
Knok, S., & Maklan, S. (2013).Competing on Value. Financial Times (Please clarification of this title). London: Pitman Publishing.
Kotler, P., & Keller, KL (2009). A Framework for Marketing Management(4th Ed.). New Jersey: Prentice Hall International Inc.
Kotler, P., & Armstrong, G. (2008). Principles of Marketing (9th Ed.). New Jersey: Prentice Hall International, Inc.
Kotler, P., & Keller, K. (2006). Principles of Marketing (9th Ed.). Prentice Hall International, Inc.
Lamb, C, W., Hair, JF, & McDaniel, C. (2014). Essential of Marketing. Ohio, USA: South-Western Publishing.
SOE Performance Report 2018 s / d 2007. The Ministry of SOEs.
Miller, A. (2013). Strategic Management. Boston: McGraw Hill.
Mittal, B., & Sheth, JN (2016). Value Space: Winning the battle for market leadership. Boston: McGraw Hill.
Oldroyd, M. (2014). Marketing Environment. Oxford: Butterworth Heinemann.
Pearce I .., John A., & Robinson, RB (2018). Formulation, Implementation, and Control of Competitive Strategy (8th Ed.). Boston: McGraw Hill.
Porter, ME (2009). Competitive Advantage (Rather languages by a team of translators Binarupa Script). Jakarta: Bina Script.
Porter, ME (2012). Competitive Strategy (Interpreting language by Agus Maulana), Jakarta: Erland.
Have now, U. (1992). Research Methods for Business: A skill-building approach (2nd Ed.). New York: John Wiley & Sons, Inc.
Temporal, P., & Trott, M. (2016). Romancing the Customer: Maximizing brand value through powerful relationship management. Singapore: John Wiley & Sons.
Thomson, A, A., & Strickland, AJ (2011). Strategic Management. Chicago: McGraw-Hill.
Urban, GL, & Star, SH (1991). Advanced Marketing Strategy: Phenomena, analysis, and decision. New Jersey: Prentice-Hall.
Walker, OC, Boyd, HW, & Larreche, JC (2018). Marketing Strategy: Planning and implementation. Boston: McGraw Hill.
Walker, OC, & Boyd, HW, et al (2018). Marketing Strategy, A decision focused approach: Boston: McGraw Hill.
Webster, FE (2017). Market-Driven Management: How to define, develop and deliver customer value (2nd Ed.). New Jersey: John Wiley and Sons, Inc.
Wheelen, TL, & Hunger, DJ (2015). Strategic Management: Business policy: New Jersey: Prentice Hall International, Inc.
William DP, et.al (2011). Basic Marketing: A global managerial approach. Chicago: McGraw-Hill.
Winer, RE (2019). Marketing Management (2nd Edd). New Jersey: Pearson Prentice Hall.
Wright, PL, Kroll, MJ, & John, AP (2011). Strategic Management. New Jersey: Prentice-Hall International.
Zikmund, WG (2018). Business Research Methods (6th Ed.). Philadelphia: The Dryden Press.