THE EFFECT OF WEBSITE QUALITYAND ELECTRONIC WORD OF MOUTH ON TRUST TO ENCOURAGE PRODUCT PURCHASE DECISION THROUGH BERRY BENKA (CASE STUDY: BERRY BENKA CONSUMER)
DOI:
https://doi.org/10.31933/dijdbm.v2i3.825Keywords:
Website Quality, Electronic Word Of Mouth,Trust,Purchasing DecisionAbstract
ThisXstudy aims to analyze the influence of website quality, Electronic Word of Mouth, Trust,and purchasingXdecisions. The object of this study was berrybenka consumers, and the number of sempel determined was 210 respondents using a calculation method based on heir formula multiplied by 5. XPurposiveXsamplingXmethod, data collection method using questionnaire, and data analysis usingXPartialXLeast Square (PLS). The results of the study are known that Website Quality affects purchasingXdecisions, ElectronicXWord of Mouth affects purchasingXdecisions, XTrust influences purchasing decisions, TrustXinfluences purchasing decisions, XWebsite QualityXaffects Trust, Electronic WordXofXMouth affectsTrust, Trust plays a role in mediating Website Qualityto consumer decisions, Trust plays a role in mediating Electronic Word of Mouth to consumer decisions.
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Piarna, R. (2016). The Influence of Website Quality on Customer Trust in Determining Transaction Decisions on E-commerce. Indonesian Journal of Economics and Business, 1(2).
Septiari, E. D. (2018). The Effect of eWOM as Mediation of Website Quality and Trust.
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Sugiyono, (2012). Quantitative, Qualitative and R&D Research Methods. Bandung: Afabeta
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Swara, D. (2016). The Influence of Trust, Convenience, Information Quality, and Risk Perception in Purchasing Decisions (Case Study on Instagram Social Media Users in Yogyakarta). The thesis. State University of Yogyakarta
Syafaruddin, Z. (2016). The influence of electronicword of mouth communication on trust and purchase intention and its impact on purchasing decisions (Survey on consumers online shopping zafertech.com). Journal of Business and Management, 3(1)
Thomas, Mary Rani, V. Kavya, and Mary Monica. "Online website cues influencing the purchase intention of generation z mediated by trust." Indian Journal of Commerce and Management Studies 9.1 (2018): 13-23.
Wong, Jony, (2010), Internet Marketing for Beginners,Elex Media Komputindo, Jakarta.
Anggita, R., & Ali, H. (2017). The The influence of product quality, service quality and price to purchase decision of SGM bunda milk (Study on PT. Sarihusada Generation Mahardika Region Jakarta, South Tangerang District). A Multidisciplinary Journal, 3(6), 261-272
Anggitasari, A.M. (2016). The Influence of Ewom On Brand Image And Brand Trust, As well as its Impact on The Interest in Buying Iphone Smartphone Products (Study On Society In Yogyakarta). Indonesian Journal of Business Management (JMBI), 5(3), 266-275.
Bavarsad, Belghis., Rahimi, Farajollah., Mennatyan, Mohammad Ali., (2013), "A Study of the Effects of Website's Perceived Features on the Intention to Use Eshopping," World Applied Programming, Vol (3), Issue (6), June 2013. 252-263.
Bhandari, M., & Rodgers, S. (2018). What does the brand say? Effects of brand feedback to negative eWOM on brand trust and purchase intentions. International Journal of Advertising, 37(1), 125-141.
Bhandari, M., & Rodgers, S. (2018). What does the brand say? Effects of brand feedback to negative eWOM on brand trust and purchase intentions. International Journal of Advertising, 37(1), 125-141.
Dianawati, F. W. The Influence of Electronic Word Of Mouth Through Consumer Trust In Food Vlogger On Buying Interest (Doctoral dissertation, Faculty of Economics and Business Jember University
Ghozali, Imam. (2014). Structural Equation Modeling, Alternative Method with Partial Least Square (PLS). Issue 4. Semarang : Diponegoro University Publishing Board
Giao, H., Vuong, B., & Quan, T. (2020). The influence of website quality on consumer's e-loyalty through the mediating role of e-trust and e-satisfaction: An evidence from online shopping in Vietnam. Uncertain Supply Chain Management, 8(2)
Gregg, D. G., & Walczak, S. (2010). The relationship between website quality, trust and price premiums at online auctions. Electronic Commerce Research, 10(1), 1-25.
Hair et al in Prawira, (2010), stated the minimum number of samples the number of indicators multiplied by 5 to 10.
Handi, H., Hendratono, T., Purwanto, E., & Ihalauw, J. J. (2018). The Effect of E- WOM and Perceived Value on the Purchase Decision of Foods by Using the Go-Food Application as Mediated by Trust. Quality InnovationProsperity, 22(2), 112-127.
Hyejeong Kim, Linda S. Niehm. 2009. The Impact Of Website Quality On Information Quality, Value, And Loyalty Intentions In Apparel Retailing. Journal Of Interactive Marketing. Vol (23), Issue : 221-133.
Istiqomah, I., Hidayat, Z., & Jariah, A. (2019). Analysis of the Influence of Trust, Advertising and Risk Perception on Purchasing Decisions on Shopee's site in Lumajang City. In Proceedings Progress Conference (Vol. 2, No. 1, pp. 557-563).
Jalilvand, M. R., & Samiei, N. (2012). The effect of electronic word of mouth on brand image and purchase intention. Marketing Intelligence & Planning.
Kotler, Philip & Armstrong, Gary. (2014). Management principles. Issue 14.
Volume 1. Jakarta : erlangga
Kotler, Philip & Gerry Armstrong, (2016). Principle Of Marketing, 15th edition. New Jersey: Pearson Pretice Hall.
Kotler, philip & keller, Kevin lane. (2012). Marketing management. Issue 12. Jakarta
:Erlangga
Kouser, R., Niazi, G. S. K., & Bakari, H. (2018). How does the website quality and trust towards website influence online purchase intention?. Pakistan Journal of Commerce and Social Sciences (PJCSS), 12(3), 909-934.
Ku, E.C.S. (2012). Beyond price: how does trust encourage online group's buying intentions? . Internet Research, 22(5)
Kurniawan, R., Kusumawati, A., & Priambada, S. (2018). THE EFFECT OF WEBSITE QUALITY (WEBQUAL 4.0) ON TRUST AND ITS IMPACT ON PURCHASING DECISIONS ON E-
COMMERCE (Study on Consumer PT. B). Journal of BusinessAdministration, 62(1), 198-206.
Kusumawardani, A. E., & Sutarso, J. (2017). THE EFFECT OF TRUST ON ONLINE SHOP PURCHASING DECISIONS (Quantitative Studies
among students of Grade XI IPS 3 SMA Negeri 4 Surakarta through online shop on Instagram) (Doctoral dissertation, Muhammadiyah University of Surakarta).
Liu, Y., Jiang, D., & Zhou, G. (2019). The Effect of eWOM on Tourist Purchase Intentions: The Mediating Effect of Trust.
Crown, A. P. (2014). The Effect Of Trust And Convenience On Online Purchase Decisions (Study On Ride Inc. Website Customers). Journal of BusinessAdministration, 8(2).
Matute, J., Polo-Redondo, Y., & Utrillas, A. (2016). The influence of EWOM characteristics on online repurchase intention. Online Information Review.
Noor. Juliansyah, (2011). ResearchMethodology, Prenada Media Group, Jakarta.
O'brien, A james. (2016). Information System Analysis, Issue 1 : Yogyakarta
Octavia, D., & Tamerlane, A. (2017). The influence of website quality on online purchase intentions on Agoda. com with e-trust as a mediator. Binus Business Review, 8(1), 9-14.
Oghazi, P., Karlsson, S., Hellström, D., & Hjort, K. (2018). Online purchase return policy leniency and purchase decision: Mediating role of consumer trust. Journal of Retailing and ConsumerServices, 41,190-200.
Piarna, R. (2016). The Influence of Website Quality on Customer Trust in Determining Transaction Decisions on E-commerce. Indonesian Journal of Economics and Business, 1(2).
Septiari, E. D. (2018). The Effect of eWOM as Mediation of Website Quality and Trust.
Soraya, R. A. (2019). THE EFFECT OF WEBSITE QUALITY ON CUSTOMER LOYALTY IS MEDIATED BY CUSTOMER TRUST (STUDY
ON MARKETPLACE ZALORA) (Doctoral dissertation, University of Muhammadiyah Malang).
Sugiyono, (2012). Quantitative, Qualitative and R&D Research Methods. Bandung: Afabeta
Sugiyono, I'm sorry. (2016). Quantitative, Qualitative and R&D Research Method bandung: PT Alfabet
Sukrat, S., Papasratorn, B., & Chongsuphajaisiddhi, V. (2015, November). Impact of customer trust on purchase intention in organic rice through Facebook: A pilot study. In The 10th International Conference on e-Business (iNCEB2015).
Swara, D. (2016). The Influence of Trust, Convenience, Information Quality, and Risk Perception in Purchasing Decisions (Case Study on Instagram Social Media Users in Yogyakarta). The thesis. State University of Yogyakarta
Syafaruddin, Z. (2016). The influence of electronicword of mouth communication on trust and purchase intention and its impact on purchasing decisions (Survey on consumers online shopping zafertech.com). Journal of Business and Management, 3(1)
Thomas, Mary Rani, V. Kavya, and Mary Monica. "Online website cues influencing the purchase intention of generation z mediated by trust." Indian Journal of Commerce and Management Studies 9.1 (2018): 13-23.
Wong, Jony, (2010), Internet Marketing for Beginners,Elex Media Komputindo, Jakarta.
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