The Framework of Analyzing Factors Influencing Green Purchase Intention for Indonesian Wet Wipes Consumers
DOI:
https://doi.org/10.31933/dijdbm.v4i6.2122Keywords:
Green Consumer Awareness, Willingness to Pay for Environment, Environmental Knowledge, Green Commitment, Green Purchase IntentionAbstract
This framework study aims to analyze the role of Green Consumer Awareness, Willingness to Pay for Environment, Environmental Knowledge on Green Purchase Intention mediated by Green Commitment among Indonesian wet wipes users. This study examines individuals behave toward green items using the theoretical frameworks of theory triple bottom line and value belief norm theory. Green Consumer Awareness, Willingness to Pay for Environment, and Environmental Knowledge are expected to have a positive and significant effect on Green Commitment. In the relationship with Green Purchase Intention, it is expected result that Green Consumer Awareness, Willingness to Pay for Environment, Environmental Knowledge and Green Commitment have a positive and significant effect on Green Purchase Intention. Green Commitment is expected to have a positive and significant mediating influence between Green Consumer Awareness, Willingness to Pay for the Environment, Environmental Knowledge to Green Purchase Intention.
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Ariescy, R. R., Amriel, E. E. Y., & Anindita, R. (2019). Pengaruh Iklan Hijau Dan Kesadaran Lingkungan Terhadap Minat Beli Dan Keputusan Pembelian Air Mineral Merek Ades Di Kabupaten Jember. Jurnal MEBIS (Manajemen Dan Bisnis), 4(2), 142–149. https://doi.org/10.33005/mebis.v4i2.64
Cheung, M. F. Y., & To, W. M. (2019). An extended model of value-attitude-behavior to explain Chinese consumers’ green purchase behavior. Journal of Retailing and Consumer Services, 50(February), 145–153. https://doi.org/10.1016/j.jretconser.2019.04.006
Guo, J., Tang, B., Huo, Q., Liang, C., & Gen, M. (2021). Fuzzy Programming of Dual Recycling Channels of Sustainable Multi-objective Waste Electrical and Electronic Equipment (WEEE) based on Triple Bottom Line (TBL) Theory. Arabian Journal for Science and Engineering, 46(10), 10231–10244. https://doi.org/10.1007/s13369-021-05705-5
Hojnik, J., Ruzzier, M., Fabri, S., & Klop?i?, A. L. (2021). What you give is what you get: Willingness to pay for green energy. Renewable Energy, 174, 733–746. https://doi.org/10.1016/j.renene.2021.04.037
Hunt, S. D. (2017). Strategic marketing, sustainability, the triple bottom line, and resource-advantage (R-A) theory: Securing the foundations of strategic marketing theory and research. AMS Review, 7(1–2), 52–66. https://doi.org/10.1007/s13162-017-0090-y
Izogo, E. E., Elom, M. E., & Mpinganjira, M. (2020). Examining customer willingness to pay more for banking services: the role of employee commitment, customer involvement and customer value. International Journal of Emerging Markets, 16(6), 1176–1201. https://doi.org/10.1108/IJOEM-10-2019-0850
Jaiswal, D., & Kant, R. (2018). Green purchasing behaviour: A conceptual framework and empirical investigation of Indian consumers. Journal of Retailing and Consumer Services, 41(November 2017), 60–69.
Kang, J., & Moreno, F. (2020). Driving values to actions: Predictive modeling for environmentally sustainable product purchases. Sustainable Production and Consumption, 23, 224–235. https://doi.org/10.1016/j.spc.2020.06.002
Khan, K., Shams, M. S., Khan, Q., Akbar, S., & Niazi, M. M. (2022). Relationship Among Green Human Resource Management, Green Knowledge Sharing, Green Commitment, and Green Behavior: A Moderated Mediation Model. Frontiers in Psychology, 13(June).
Kotler, P., & Armstrong, G. (2017). Principles of Marketing, Seventeenth Edition. In Pearson.
Krisdayanti, K., & Widodo, A. (2022). Green marketing and purchase intention of green product: The role of environmental awareness. Jurnal Manajemen Strategi Dan Aplikasi Bisnis, 5(2), 205–216. https://doi.org/10.36407/jmsab.v5i2.588
Le, A. N. H., Tran, M. D., Nguyen, D. P., & Cheng, J. M. S. (2019). Heterogeneity in a dual personal values–dual purchase consequences–green consumption commitment framework. Asia Pacific Journal of Marketing and Logistics, 31(2), 480–498. https://doi.org/10.1108/APJML-12-2017-0303
Okada, T., Tamaki, T., & Managi, S. (2019). Effect of environmental awareness on purchase intention and satisfaction pertaining to electric vehicles in Japan. Transportation Research Part D: Transport and Environment, 67(2019), 503–513. https://doi.org/10.1016/j.trd.2019.01.012
Tucker, M., Jubb, C., & Yap, C. J. (2020). The theory of planned behaviour and student banking in Australia. International Journal of Bank Marketing, 38(1), 113–137. https://doi.org/10.1108/IJBM-11-2018-0324
Wang, L., Wong, P. P. W., & Narayanan Alagas, E. (2020). Antecedents of green purchase behaviour: an examination of altruism and environmental knowledge. International Journal of Culture, Tourism, and Hospitality Research, 14(1), 63–82. https://doi.org/10.1108/IJCTHR-02-2019-0034
Whitley, C. T., Takahashi, B., Zwickle, A., Besley, J. C., & Lertpratchya, A. P. (2018). Sustainability behaviors among college students: An application of the VBN theory. Environmental Education Research, 24(2), 245–262. https://doi.org/10.1080/13504622.2016.1250151
Xu, X., Hua, Y., Wang, S., & Xu, G. (2020). Determinants of consumer’s intention to purchase authentic green furniture. Resources, Conservation and Recycling, 156(96), 104721. https://doi.org/10.1016/j.resconrec.2020.104721
Zhang, Y., Wen, Z., Lin, W., Hu, Y., Kosajan, V., & Zhang, T. (2021). Life-cycle environmental impact assessment and plastic pollution prevention measures of wet wipes. Resources, Conservation and Recycling, 174(July), 105803.
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2023-11-24
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