Antecedents and Consequences of The Role of Trust in Mediation of Perceived Ease of Use, Risk and E-Service Quality on Online Purchase Intention
DOI:
https://doi.org/10.31933/dijdbm.v5i1.2173Keywords:
Buying Interest, Trust, Perceived Ease of Use, Risk Perception, e-Service QualityAbstract
This research aims to find out the direct influence perceived ease of use, risk perception and E-Service Quality on buying trust and interest, and also to find out the indirect influence perceive ease of use, risk perception and E-Service. Quality of trust-mediated buying interests. The population in this study was all shopee users in the Jakarta region. In this study differs from previous research by using different variables and models in this study. The methods used in this research are quantitative analysiswith SEM analysis tools and SmartPLS 3.3 tools. The findings in this study are: (1) Perceived easy of use has a significant positive effect on the purchase intention of Shopee users in Jakarta. (2) Perceived easy of use has a significant positive effect on shopee user trust in Jakarta. (3) Risk perception has a significant negative effect on the purchase intention of Shopee users in Jakarta. (4) Risk perception has a significant negative effect on shopee user trust in Jakarta. (5) Service quality has a significant positive effect on the purchase intention of Shopee users in Jakarta. (6) Service quality has a significant positive effect on shopee user trust in Jakarta. (7) Trust has a significant positive effect on the buying interest of Shopee users in Jakarta. (8) Trust is not a mediation variable in influencing risk perception of purchase intention in Shopee Users in Jakarta.
References
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Elpansyah, C., Nurdin, S., & Rahayu, Y. S. (2019). The Influence of Word Of Mouth On Buying Interest Through Company Image and Trust as An Intervening Variable on Umrah Services of PT Indojava Mulia Wisata. Journal of Sain Manajemen, 1(1), 85- 95.
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Faradila, R. S. N., & Soesanto, H. (2016). Analysis of The Influence of Ease of Use Perception and Perception of Benefits to Buying Interest with Trust as An Intervening Variable (Study on Online Store Visitors.com Among Diponegoro University Students). Diponegoro Journal Of Management, 5(3), 239-250.
Ghozali, Imam. 2014. Structural Equation Modeling: Alternative Methods with Partial Least Square (PLS) Edition 4. Semarang: Diponegoro University Issuing Board
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Hair Jr. J. F., Hult, G. T.M., Ringle, C.M., & Sarstedt, M. (2021). A primer on partial least squares structural equation modeling (PLS-SEM). Sage publications.
Harsono, G. F. (2018). Effect of E-Service Quality on Consumer Satisfaction (Study on Users of Go-Jek Online Transportation Application) (Doctoral dissertation, Universitas Brawijaya).
Ihsan, M., & Siregar, A. P. (2019). The Influence of E-service Quality on the Decision of Users of Ojek Online Go-Ride Services in the Go-Jek Application through Consumer Trust in Jambi City. J-MAS (Journal of Management and Science), 4(1), 170-175.
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Ilhamalimy, R. R. (2020). Determination of Shopee's Online Buying Interest. Journal of Applied Management Sciences, 2(1), 70-80.
Karimah, R. U. (2018). The Influence of Store Reputation and Ease Perception of Online Buying Interest on Lazada.Co.Id Site With Trust as a Mediation Variable (Study In Students of STIE Putra Bangsa Kebumen). Journal of STIE Putra Bangsa Kebumen.
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Marvianta, A. (2020). The Effect of Internet Use on Consumer Buying Interests (Study on Online Store Consumers.
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Mosunmola, A., Adegbuyi, O., Kehinde, O., Agboola, M., & Banterundun, M. (2019). Percieved value dimensions on online shopping intention: The role of trust and culture. Academy of Strategic Management Journal, 18(1), 1–20.
Nainggolan, N. P., & Heryenzus, H. (2018). Analysis of Factors That Affect Consumer Buying Interest in Buying a House in Batam City. Scientific Journal of Management and Business, 19(1), 41-54.
Nur, A.M., Ghalib, S., & Utomo, S. Effect of Promotion and Price On Buying Interest Mediated By Trust in Indihome Customers In Palangka Raya City (Emperis Study On PT. Telkom Central Kalimantan Province). Journal of Business and Development, 9(1), 52-68.
Priambodo, S., & Prabawani, B. (2016). Effect of Benefit Perception, Ease of Use Perception, and Risk Perception of Interest in Using Electronic Money Services (Case Study on The Community in Semarang City). Journal of Business Administration Sciences, 5(2), 127-135.
Priansa, Donni June (2017). Consumer Behavior in Contemporary Business. Bandung: CV. Alphabet.
Son, I. P. A. P. A., Sukaatmadja, I. P. G., & Giantari, I. G. A. (2016). Effect of Ease of Use Perception, Risk Perception, On Trust and Intention to Buy E-Ticket on Traveloka Site. E-Jurnal Ekonomi and Business Udayana University, 5(9), 3007-3030.
Qoyyimah, F. D. (2019). Analysis of The Influence of Service Quality, Product Quality and Brand Image on Customer Interests Using Products With Trust as a Variable Intervening (Doctoral dissertation, IAIN SALATIGA).
Rahmawati, Y. D., & Yuliana, R. Y. (2020). The Effect of Perception of Benefits, Convenience and Security on E-Wallet Usage Decisions. ECONBANK: Journal of Economics and Banking, 2(2), 157-168.
Rizkitasari, F. (2017). The Effect of Risk Perception on Online Buying Interest with Trust as a Mediation Variable (Study on Korean Consumersbuys.com) (Doctoral dissertation, Universitas Brawijaya).
Rowley, J. (2010). "An analysis of the e-service literature: Towards a research agenda". Internet Research.
Sati, R. A. S., & Ramaditya, B.B. A. (2020). Effect of Benefit Perception, Ease of Use Perception, Trust and Risk Perception of Risk To Interest Using E-Money (Case Study In Consumers Using Metland Card)/Effect Of Perception Of Benefits, Easy Perception Of Use, Trust And Risk Perception Towa2r7ds Interest Using E-Money (Case Study Of Consumers Who Use The Metland Card).
Now, Uma. (2007). Research Methodology for Business, Edition 4 Book 1. Salemba Four. Jakarta
Setyawati, H. A. (2021). The Effect of E-Service Quality on Loyalty on Online Shop Consumers. Bisecer (Business Economic Entrepreneurship), 4(1), 29-37.
Sugiyono. (2018). Quantitative Research Methods. Bandung. Alphabet.
Suliyanto, P. (2018). Business Research Methods for Thesis (Doctoral dissertation, Thesis & Dissertation. Yogyakarta: Andi).
Tobagus, A. (2018). Effect of E-service quality on E-satisfaction on Users on Tokopedia Site. Agora, 6(1).
Wiryawan, D., & Pandjaitan, D. R. H. (2015). The Influence of Advertising Appeal, Competence of SalesPeople, and Perception of Quality of e-Banking Services on The Use of BNI e-Banking Services (Case Study at BNI Unila Service Office). Journal of Business and Management (JBM), 11(1), 70-88.
Zahro, S. F. (2019). Effect of Products, Quality of Service, and Religiosity on Customer Saving Interest in Sharia Bank with Trust as Intervening Variable (Case Study at BRISyariah KCP Demak) (Doctoral dissertation, IAIN SALATIGA).
Zeithaml, V. A., Parasuraman, A., & Malhotra, A. (2009). A coceptual framework for understanding e-service quality: Implications for future research and managerial practice. Marketing Science Institure, Cambridge, MA.
Ariyanti, A., & Darmanto, R. F. (2020). Analysis of Factors That Affect Consumer Buying Interest Wardah Cosmetics. Journal of Entrepreneurship Management, 17(2), 143-154. Barriyah, Khoirul. & Suyanto, AMA. (2019). Effect Of E-Service Quality On Purchase Intention Visitors Online Store Shopee.co.id. e-Proceeding of Management: Vol.6, No.1 April 2019 | Page 321
Carlson, J., & O'Cass, A. (2011). Developing a framework for understanding e-service quality, its antecedents, consequences, and mediators. Managing Service Quality: An International Journal.
Davis, Gordon B. (2016). Basic Framework: Management Information Systems, Introduction Part I. Management Series No. 90-A. Twelfth Prints, Jakarta: PT. Binawan Pressindo Library.
Deborah, W. (2019). Influence of Perception of Ease of Shopping, Website Reputation, and Website Quality On Online Buying Interests: Trust as a Mediation Variable. Journal of Business Management and Entrepreneurship, 3(1).
Dewi, S. (2021). The Influence of Consumer Confidence, Ease of Use, and Risk Perception of Shopee Marketplace Buying Interest in Students of State University in Makassar (Doctoral dissertation, Hasanuddin University).
Dianawati, F. W. Influence of Electronic Word Of Mouth Through Consumer Confidence In Food Vloggers On Buying Interest (Doctoral dissertation, Faculty of Economics and Business University of Jember).
Elpansyah, C., Nurdin, S., & Rahayu, Y. S. (2019). The Influence of Word Of Mouth On Buying Interest Through Company Image and Trust as An Intervening Variable on Umrah Services of PT Indojava Mulia Wisata. Journal of Sain Manajemen, 1(1), 85- 95.
Ermawati, N. (2020). Effect of Benefit Perception, Ease of Use Perception, Service Features and Risk Perception of Interest in Using Electronic Money With Trust as a Moderating variable (Case Study On The Society of Electronic Money Users of Islamic Bank of Semarang).
Faradila, R. S. N., & Soesanto, H. (2016). Analysis of The Influence of Ease of Use Perception and Perception of Benefits to Buying Interest with Trust as An Intervening Variable (Study on Online Store Visitors.com Among Diponegoro University Students). Diponegoro Journal Of Management, 5(3), 239-250.
Ghozali, Imam. 2014. Structural Equation Modeling: Alternative Methods with Partial Least Square (PLS) Edition 4. Semarang: Diponegoro University Issuing Board
Hafiz, M. A. (2019). Effect of Perception of Benefits and Perception of Ease of Use Against the intention of Mobile Commerce Use (Survey on Business Actors in Cihideung Kab. West Bandung Ornamental Plant Center) (Doctoral dissertation, Universitas Komputer Indonesia).
Hair Jr. J. F., Hult, G. T.M., Ringle, C.M., & Sarstedt, M. (2021). A primer on partial least squares structural equation modeling (PLS-SEM). Sage publications.
Harsono, G. F. (2018). Effect of E-Service Quality on Consumer Satisfaction (Study on Users of Go-Jek Online Transportation Application) (Doctoral dissertation, Universitas Brawijaya).
Ihsan, M., & Siregar, A. P. (2019). The Influence of E-service Quality on the Decision of Users of Ojek Online Go-Ride Services in the Go-Jek Application through Consumer Trust in Jambi City. J-MAS (Journal of Management and Science), 4(1), 170-175.
Ikhsani, K., Widayati, C.C., & Wuryandari, N. E. R. (2021). Analysis of the Influence of Risk Perception, Promotion, and Brand Confidence in Post-Covid-19 Buying Intentions. Journal of Business, Economics, Management, and Entrepreneurship, 66- 75.
Ilhamalimy, R. R. (2020). Determination of Shopee's Online Buying Interest. Journal of Applied Management Sciences, 2(1), 70-80.
Karimah, R. U. (2018). The Influence of Store Reputation and Ease Perception of Online Buying Interest on Lazada.Co.Id Site With Trust as a Mediation Variable (Study In Students of STIE Putra Bangsa Kebumen). Journal of STIE Putra Bangsa Kebumen.
Kotler, P., Keller, K. L., Manceau, D., & Dubois, B. (2016). Marketing Management, 15e édition. New Jersy: Pearson Education.
Kusumawati, D., & Saifudin, S. (2020). The Effect of Price Perception and Trust in Online Buying Interest During the Covid-19 Pandemic on Millennials in Central Java. JAB (Journal of Accounting &Business), 6(01).
Marvianta, A. (2020). The Effect of Internet Use on Consumer Buying Interests (Study on Online Store Consumers.
Mauludiyahwati, S. (2017). Influence of trust, security, quality of service, and risk perception of using e-commerce on online purchasing decisions. Thesis. Yogyakarta: Yogyakarta State University.
Mosunmola, A., Adegbuyi, O., Kehinde, O., Agboola, M., & Banterundun, M. (2019). Percieved value dimensions on online shopping intention: The role of trust and culture. Academy of Strategic Management Journal, 18(1), 1–20.
Nainggolan, N. P., & Heryenzus, H. (2018). Analysis of Factors That Affect Consumer Buying Interest in Buying a House in Batam City. Scientific Journal of Management and Business, 19(1), 41-54.
Nur, A.M., Ghalib, S., & Utomo, S. Effect of Promotion and Price On Buying Interest Mediated By Trust in Indihome Customers In Palangka Raya City (Emperis Study On PT. Telkom Central Kalimantan Province). Journal of Business and Development, 9(1), 52-68.
Priambodo, S., & Prabawani, B. (2016). Effect of Benefit Perception, Ease of Use Perception, and Risk Perception of Interest in Using Electronic Money Services (Case Study on The Community in Semarang City). Journal of Business Administration Sciences, 5(2), 127-135.
Priansa, Donni June (2017). Consumer Behavior in Contemporary Business. Bandung: CV. Alphabet.
Son, I. P. A. P. A., Sukaatmadja, I. P. G., & Giantari, I. G. A. (2016). Effect of Ease of Use Perception, Risk Perception, On Trust and Intention to Buy E-Ticket on Traveloka Site. E-Jurnal Ekonomi and Business Udayana University, 5(9), 3007-3030.
Qoyyimah, F. D. (2019). Analysis of The Influence of Service Quality, Product Quality and Brand Image on Customer Interests Using Products With Trust as a Variable Intervening (Doctoral dissertation, IAIN SALATIGA).
Rahmawati, Y. D., & Yuliana, R. Y. (2020). The Effect of Perception of Benefits, Convenience and Security on E-Wallet Usage Decisions. ECONBANK: Journal of Economics and Banking, 2(2), 157-168.
Rizkitasari, F. (2017). The Effect of Risk Perception on Online Buying Interest with Trust as a Mediation Variable (Study on Korean Consumersbuys.com) (Doctoral dissertation, Universitas Brawijaya).
Rowley, J. (2010). "An analysis of the e-service literature: Towards a research agenda". Internet Research.
Sati, R. A. S., & Ramaditya, B.B. A. (2020). Effect of Benefit Perception, Ease of Use Perception, Trust and Risk Perception of Risk To Interest Using E-Money (Case Study In Consumers Using Metland Card)/Effect Of Perception Of Benefits, Easy Perception Of Use, Trust And Risk Perception Towa2r7ds Interest Using E-Money (Case Study Of Consumers Who Use The Metland Card).
Now, Uma. (2007). Research Methodology for Business, Edition 4 Book 1. Salemba Four. Jakarta
Setyawati, H. A. (2021). The Effect of E-Service Quality on Loyalty on Online Shop Consumers. Bisecer (Business Economic Entrepreneurship), 4(1), 29-37.
Sugiyono. (2018). Quantitative Research Methods. Bandung. Alphabet.
Suliyanto, P. (2018). Business Research Methods for Thesis (Doctoral dissertation, Thesis & Dissertation. Yogyakarta: Andi).
Tobagus, A. (2018). Effect of E-service quality on E-satisfaction on Users on Tokopedia Site. Agora, 6(1).
Wiryawan, D., & Pandjaitan, D. R. H. (2015). The Influence of Advertising Appeal, Competence of SalesPeople, and Perception of Quality of e-Banking Services on The Use of BNI e-Banking Services (Case Study at BNI Unila Service Office). Journal of Business and Management (JBM), 11(1), 70-88.
Zahro, S. F. (2019). Effect of Products, Quality of Service, and Religiosity on Customer Saving Interest in Sharia Bank with Trust as Intervening Variable (Case Study at BRISyariah KCP Demak) (Doctoral dissertation, IAIN SALATIGA).
Zeithaml, V. A., Parasuraman, A., & Malhotra, A. (2009). A coceptual framework for understanding e-service quality: Implications for future research and managerial practice. Marketing Science Institure, Cambridge, MA.
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