LITERATURE REVIEW: COMPETITIVE STRATEGY, COMPETITIVE ADVANTAGES, AND MARKETING PERFORMANCE ON E-COMMERCE SHOPEE INDONESIA
DOI:
https://doi.org/10.31933/dijdbm.v3i2.1198Keywords:
Competitive Strategy, Competitive Advantages, Marketing Perfomance, E-Commerce Shopee IndonesiaAbstract
Facilitated all economic and business activities globally in the 4.0 Industrial Revolution era. Moreover, buying and selling activities that are usually offered conventionally are now made digitally, which is called E-commerce. E-commerce began to develop in Indonesia in 1999 with a buying and selling platform, namely Kaskus. The public could not entirely accept the emergence of e-commerce due to various factors, such as the quality of the products offered. Until 2009, different e-commerce platforms in Indonesia began to develop, one of which was Shopee. To deal with the existing Competitive Advantages, Shopee uses several Competitive Strategies to analyze the advantages in the Marketing Performance, Cost Leadership, Alliance, and Innovation strategies.
References
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Kurdi, M., & Firmansyah, I. D. (2020). Strategi Peningkatan Daya Saing UMKM Di Kabupaten Sumenep Melalui E-COMMERCE. Jurnal Sains Sosio Humaniora, 4(2), 569–575. https://doi.org/10.22437/jssh.v4i2.11003
Limakrisna, N., & Ali, H. (2016). Model of Customer Satisfaction: Empirical Study At Fast Food Restaurants in Bandung. International Journal of Business and Commerce.
M, A., & Ali, H. (2017). MODEL KEPUASAN PELANGGAN: ANALISIS KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP CITRA MEREK PADA GIANT CITRA RAYA JAKARTA. Jurnal Manajemen. https://doi.org/10.24912/jm.v21i3.254
Maisah, & Ali, H. (2020). Entrepreneurship culture development process: Implementation of Islamic education values in the Batik Jambi (case study in Seberang Jambi community). Talent Development and Excellence.
Mappesona, H., Ikhsani, K., & Ali, H. (2020). Customer purchase decision model, supply chain management and customer satisfaction: Product quality and promotion analysis. International Journal of Supply Chain Management.
Munawar, N. A., & Saputra, F. (2021). Application Of Business Ethics And Business Law On Economic Democracy That Impacts Business Sustainability. 3, 115–125.
Ningsih, A. R., Putri, A. R., Anita, Utari, A., & Sanjaya, V. F. (2021). Analisis Perencanaan Strategi Bersaing Menggunakan Metode Matriks BCG Pada E-Commerce Shopee. Jurnal Sains Manajemen Dan Bisnis Indonesia Volume 11, Nomor 1, 2021 | Hal: 37-44, 11(1), 37–44.
Nisak, Z. (2013). Analisis Swot Untuk Menentukan Strategi Kompetitif. Academia, 468–476.
Novansa, H., & Ali, H. (1926). Purchase Decision Model: Analysis of Brand Image, Brand Awareness and Price (Case Study SMECO Indonesia SME products). Saudi Journal of Humanities and Social Sciences. https://doi.org/10.21276/sjhss
Novansa, H., & Ali, H. (2017). Purchase Decision Model: Analysis of Brand Image, Brand Awareness and Price (Case Study SMECO Indonesia SME products). Saudi Journal of Humanities and Social Sciences. https://doi.org/10.21276/sjhss
Octavia, A., & Ali, H. (2017). International Review of Management and Marketing The Model of Market Orientation, Entrepreneurial Orientation and Business Performance of Small and Medium Enterprises. International Review of Management and Marketing.
Prihartono, & Ali, H. (2020). The promises ethics and marketing concept strategy as a competitive advantage on private higher education (A survey on perception of product attributes and promotion mix in Indonesia). Talent Development and Excellence.
Rakanita, A. M. (2019). PEMANFATAAN ECOMMERCE DALAM MENINGKATKAN DAYA SAING UMKM DI DESA KARANGSARI KECAMATAN KARANGTENGAH KABUPATEN DEMAK. Journal EKBIS, 20(2), 1280–1289.
Richardo, Hussin, M., Bin Norman, M. H., & Ali, H. (2020). A student loyalty model: Promotion, products, and registration decision analysis-Case study of griya english fun learning at the tutoring institute in wonosobo central Java. International Journal of Innovation, Creativity and Change.
Riyanto, S., Adila, L., & Ali, H. (2017). The Effect of Incentives And Job Enthusiasm To Productivity of Go-Jek Driver At PT . Go-Jek Indonesia. Journal of Research in Business and Management.
Setyadi, D. A. (2017). Build Customer Loyalty with CRM and Brand Image (Case Study on Giant Citra Raya). IOSR Journal of Business and Management, 19(01), 35–42. https://doi.org/10.9790/487x-1901043542
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Sulistiorini, M. S., & Ali, H. (2017). Customer satisfaction model: Product analysis, price, promotion and distribution (case study at PT Integrasia Utama). International Journal of Applied Business and Economic Research.
Surahman, A., Deni Wahyudi, A., & Sintaro, S. (2020). Implementasi Teknologi Visual 3D Objek Sebagai Media Peningkatan Promosi Produk E-Marketplace. Jurnal Buana Informatika, 11(2), 122. https://doi.org/10.24002/jbi.v11i2.3701
Thanh Nguyen, P., Ali, H., & Agung Hudaya. (2019). MODEL BUYING DECISION AND REPEAT PURCHASE: PRODUCT QUALITY ANALYSIS (Case Study of Bank Permata Syariah Jakarta KPR Financing Customers). Dinasti International Journal of Management Science. https://doi.org/10.31933/dijms.v1i1.29
Triani, N. N. A. (2012). Penerapan Strategi It E-Commerce Sebagai Peningkatan Persaingan Bisnis Perusahaan. AKRUAL: Jurnal Akuntansi, 3(2), 209. https://doi.org/10.26740/jaj.v3n2.p209-224
Wibowo, S. S. A., Handayani, Y., & Lestari, A. R. (2017). Strategi Bersaing Perusahaan Dan Kinerja Perusahaan. Riset Akuntansi Dan Keuangan Indonesia, 2(2), 143–151. https://doi.org/10.23917/reaksi.v2i2.4896
Widayati, C. C., Ali, H., Permana, D., & Nugroho, A. (2020a). The role of destination image on visiting decisions through word of mouth in urban tourism in Yogyakarta. International Journal of Innovation, Creativity and Change, 12(3).
Widayati, C. C., Ali, H., Permana, D., & Nugroho, A. (2020b). The Role of Destination Image on Visiting Decisions through Word of Mouth in Urban Tourism in Yogyakarta. In International Journal of Innovation, Creativity and Change. www.ijicc.net (Vol. 12). www.ijicc.net
Yunita, D., & Ali, H. (2017). Model of Purchasing Decision ( Renting ) of Generator Set?: Analysis of Product Quality , Price an Service at PT . Hartekprima Listrindo. Economics, Business and Management. https://doi.org/10.21276/sjebm.2017.4.11.12
Ali, H. (2019b). Purchase Decision and Repurchase Models: Product Quality and Process Analysis (Case Study of House Ownership Credit Financing in Permata Sharia Bank Jakarta). Scholars Bulletin. https://doi.org/10.36348/sb.2019.v05i09.006
Ali, H., Evi, N., & Nurmahdi, A. (2018). The Influence of Service Quality , Brand Image and Promotion on Purchase Decision at MCU Eka Hospital. Business and Management Studies. https://doi.org/10.21276/sjbms.2018.3.1.12
Ali, H., & Mappesona, H. (2016). Build brand image: Analysis Service Quality and Product Quality (case study at Giant Citra Raya). International Journal of Economic Research.
Ali, H., Narulita, E., & Nurmahdi, A. (2018a). Saudi Journal of Business and Management Studies ( SJBMS ) The Influence of Service Quality , Brand Image and Promotion on Purchase Decision at MCU Eka Hospital. Business and Management Studies. https://doi.org/10.21276/sjbms.2018.3.1.12
Ali, H., Narulita, E., & Nurmahdi, A. (2018b). The Influence of Service Quality, Brand Image and Promotion on Purchase Decision at MCU Eka Hospital. Saudi Journal of Business and Management Studies. https://doi.org/10.21276/sjbms.2018.3.1.12
Ali, H., & Sardjijo. (2017). Integrating Character Building into Mathematics and Science Courses in Elementary School. International Journal of Environmental and Science Education. https://doi.org/10.1007/s10648-016-9383-1
Andriyanto, I. (2019). Penguatan Daya Saing Usaha Mikro Kecil Menengah Melalui E-Commerce. Jurnal Bisnis Dan Manajemen Islam, 6(2), 87–100. https://doi.org/http://dx.doi.org/10.21043/bisnis.v6i2.4709
Anggita, R., & Ali, H. (2017a). The Influence of Product Quality, Service Quality and Price to Purchase Decision of SGM Bunda Milk. Scholars Bulletin. https://doi.org/10.21276/sb
Anggita, R., & Ali, H. (2017b). The Influence of Product Quality, Service Quality and Price to Purchase Decision of SGM Bunda Milk (Study on PT. Sarihusada Generasi Mahardika Region Jakarta, South Tangerang District). Scholars Bulletin. https://doi.org/10.21276/sb
Binsar, J., Pangaribuan, M., & Ali, H. (2018). Influence Service Quality, Customer Relationship and Customer Satisfaction to Customer Loyalty: Case Study in Individual Customer PT. Prudential in 2016. Saudi Journal of Business and Management Studies (SJBMS. https://doi.org/10.21276/sjbms.2018.3.4.7
Brata, B. H., Husani, S., & Ali, H. (2017). The Importance of Quality Products, Price, Promotion, and Location to Product Purcese Decision on Nitchi At PT. Jaya Swarasa Agung in Central Jakarta. Saudi Journal of Business and Management Studies. https://doi.org/10.21276/sjbms
Desfiandi, A., Desfiandi, A., & Ali, H. (2017). Composite Stock Price Index (IHSG) Macro Factor in Investment in Stock (Equity Funds). International Journal of Economics and Financial Issues.
Desfiandi, A., Fionita, I., & Ali, H. (2017). Implementation of the information systems and the creative economy for the competitive advantages on tourism in the province of Lampung. International Journal of Economic Research.
Djojo, A., & Ali, H. (2012). Information technology service performance and client’s relationship to increase banking image and its influence on deposits customer banks loyalty (A survey of Banking in Jambi). Archives Des Sciences.
Febriantoro, W. (2018). Kajian Dan Strategi Pendukung Perkembangan E-Commerce Bagi Umkm Di Indonesia. Jurnal MANAJERIAL, 17(2), 184. https://doi.org/10.17509/manajerial.v17i2.10441
Ginny, P. L. (2019). Analisis Strategi Bersaing Perusahaan Yang Bergerak Dibidang Logistik di Jakarta. PRIMANOMICS: Jurnal Ekonomi Dan Bisnis, 17(2).
Hairiyah, S., & Ali, H. (2017). Customer Decision Analysis in Taking Multipurpose Loan?: Promotions , Locations and Credit Procedures ( A Case of the Bank " PQR Jakarta "). Saudi Journal of Business and Management Studies. https://doi.org/10.21276/sjbms.2017.2.3.6
Hartini, S. (2017). Hubungan Orientasi Pasar, Strategi Bersaing, Kewirausahaan Korporasi Dan Kinerja Perusahaan. EKUITAS (Jurnal Ekonomi Dan Keuangan), 17(1), 39. https://doi.org/10.24034/j25485024.y2013.v17.i1.2220
Ikhsani, K., & Ali, D. H. (2017). Keputusan Pembelian: Analisis Kualitas Produk, Harga dan Brand Awareness (Studi Kasus Produk Teh Botol Sosro di Giant Mall Permata Tangerang). In Jurnal SWOT.
Journal, A. M., & Ali, H. (2017). Scholars Bulletin Analysis of the Company Image and Service Quality through Customer Satisfaction to Customer Loyalty ( A Field Research in PT . Nusantara Water Centre ). 149–158. https://doi.org/10.21276/sb.2017.3.3.10
Kurdi, M., & Firmansyah, I. D. (2020). Strategi Peningkatan Daya Saing UMKM Di Kabupaten Sumenep Melalui E-COMMERCE. Jurnal Sains Sosio Humaniora, 4(2), 569–575. https://doi.org/10.22437/jssh.v4i2.11003
Limakrisna, N., & Ali, H. (2016). Model of Customer Satisfaction: Empirical Study At Fast Food Restaurants in Bandung. International Journal of Business and Commerce.
M, A., & Ali, H. (2017). MODEL KEPUASAN PELANGGAN: ANALISIS KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP CITRA MEREK PADA GIANT CITRA RAYA JAKARTA. Jurnal Manajemen. https://doi.org/10.24912/jm.v21i3.254
Maisah, & Ali, H. (2020). Entrepreneurship culture development process: Implementation of Islamic education values in the Batik Jambi (case study in Seberang Jambi community). Talent Development and Excellence.
Mappesona, H., Ikhsani, K., & Ali, H. (2020). Customer purchase decision model, supply chain management and customer satisfaction: Product quality and promotion analysis. International Journal of Supply Chain Management.
Munawar, N. A., & Saputra, F. (2021). Application Of Business Ethics And Business Law On Economic Democracy That Impacts Business Sustainability. 3, 115–125.
Ningsih, A. R., Putri, A. R., Anita, Utari, A., & Sanjaya, V. F. (2021). Analisis Perencanaan Strategi Bersaing Menggunakan Metode Matriks BCG Pada E-Commerce Shopee. Jurnal Sains Manajemen Dan Bisnis Indonesia Volume 11, Nomor 1, 2021 | Hal: 37-44, 11(1), 37–44.
Nisak, Z. (2013). Analisis Swot Untuk Menentukan Strategi Kompetitif. Academia, 468–476.
Novansa, H., & Ali, H. (1926). Purchase Decision Model: Analysis of Brand Image, Brand Awareness and Price (Case Study SMECO Indonesia SME products). Saudi Journal of Humanities and Social Sciences. https://doi.org/10.21276/sjhss
Novansa, H., & Ali, H. (2017). Purchase Decision Model: Analysis of Brand Image, Brand Awareness and Price (Case Study SMECO Indonesia SME products). Saudi Journal of Humanities and Social Sciences. https://doi.org/10.21276/sjhss
Octavia, A., & Ali, H. (2017). International Review of Management and Marketing The Model of Market Orientation, Entrepreneurial Orientation and Business Performance of Small and Medium Enterprises. International Review of Management and Marketing.
Prihartono, & Ali, H. (2020). The promises ethics and marketing concept strategy as a competitive advantage on private higher education (A survey on perception of product attributes and promotion mix in Indonesia). Talent Development and Excellence.
Rakanita, A. M. (2019). PEMANFATAAN ECOMMERCE DALAM MENINGKATKAN DAYA SAING UMKM DI DESA KARANGSARI KECAMATAN KARANGTENGAH KABUPATEN DEMAK. Journal EKBIS, 20(2), 1280–1289.
Richardo, Hussin, M., Bin Norman, M. H., & Ali, H. (2020). A student loyalty model: Promotion, products, and registration decision analysis-Case study of griya english fun learning at the tutoring institute in wonosobo central Java. International Journal of Innovation, Creativity and Change.
Riyanto, S., Adila, L., & Ali, H. (2017). The Effect of Incentives And Job Enthusiasm To Productivity of Go-Jek Driver At PT . Go-Jek Indonesia. Journal of Research in Business and Management.
Setyadi, D. A. (2017). Build Customer Loyalty with CRM and Brand Image (Case Study on Giant Citra Raya). IOSR Journal of Business and Management, 19(01), 35–42. https://doi.org/10.9790/487x-1901043542
Sitio, T., & Ali, H. (2019). Patient Satisfaction Model and Patient Loyalty: Analysis of Service Quality and Facility (Case Study at Rawamangun Special Surgery Hospital). Scholars Bulletin. https://doi.org/10.36348/sb.2019.v05i10.002
Sulistiorini, M. S., & Ali, H. (2017). Customer satisfaction model: Product analysis, price, promotion and distribution (case study at PT Integrasia Utama). International Journal of Applied Business and Economic Research.
Surahman, A., Deni Wahyudi, A., & Sintaro, S. (2020). Implementasi Teknologi Visual 3D Objek Sebagai Media Peningkatan Promosi Produk E-Marketplace. Jurnal Buana Informatika, 11(2), 122. https://doi.org/10.24002/jbi.v11i2.3701
Thanh Nguyen, P., Ali, H., & Agung Hudaya. (2019). MODEL BUYING DECISION AND REPEAT PURCHASE: PRODUCT QUALITY ANALYSIS (Case Study of Bank Permata Syariah Jakarta KPR Financing Customers). Dinasti International Journal of Management Science. https://doi.org/10.31933/dijms.v1i1.29
Triani, N. N. A. (2012). Penerapan Strategi It E-Commerce Sebagai Peningkatan Persaingan Bisnis Perusahaan. AKRUAL: Jurnal Akuntansi, 3(2), 209. https://doi.org/10.26740/jaj.v3n2.p209-224
Wibowo, S. S. A., Handayani, Y., & Lestari, A. R. (2017). Strategi Bersaing Perusahaan Dan Kinerja Perusahaan. Riset Akuntansi Dan Keuangan Indonesia, 2(2), 143–151. https://doi.org/10.23917/reaksi.v2i2.4896
Widayati, C. C., Ali, H., Permana, D., & Nugroho, A. (2020a). The role of destination image on visiting decisions through word of mouth in urban tourism in Yogyakarta. International Journal of Innovation, Creativity and Change, 12(3).
Widayati, C. C., Ali, H., Permana, D., & Nugroho, A. (2020b). The Role of Destination Image on Visiting Decisions through Word of Mouth in Urban Tourism in Yogyakarta. In International Journal of Innovation, Creativity and Change. www.ijicc.net (Vol. 12). www.ijicc.net
Yunita, D., & Ali, H. (2017). Model of Purchasing Decision ( Renting ) of Generator Set?: Analysis of Product Quality , Price an Service at PT . Hartekprima Listrindo. Economics, Business and Management. https://doi.org/10.21276/sjebm.2017.4.11.12
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