REPURCHASE MODEL THROUGH PURCHASE DECISION: ANALYSIS OF PRODUCT AND PRICE EFFECT ON DULUX PAINT CONSUMERS IN DKI JAKARTA AND TANGERANG AREA

Main Article Content

Ali Nico Gerard Doan
Hapzi Ali

Abstract

The purpose of this study was to determine how to analyze and how much, the following influence on the significance of product quality and price on purchasing decisions that have implications for repurchasing. This research is a census, the number of objects in the population with 100 respondents. The objective to be approved in this study is to prove empirical evidence regarding variable product quality and price, on purchasing decisions in choosing wall paint products, through purchasing decisions this research will also analyze the effect product quality and price against repurchase. The results show that the variable conditions of product quality and price have an impact on purchasing decisions in the good category, as well as the effect of product quality and price on repurchases, with positive and significant results, namely in the situation, if the product quality and price are increased then, will have an impact on increasing purchase and repurchase decisions

Article Details

Section
Articles

References

Alexi, M; Zulkarnain, Z; Musfar, T. (2016). The Influence of Brand Image and Product Design on Purchase Decision and Repurchase Intention of SPECS Futsal Shoes in Pekanbaru City. Online Journal of Students of the Faculty of Economics, University of Riau .
Ali, H. (2019). Purchase Decision and Repurchase Models: Product Quality and Process Analysis (Case Study of House Ownership Credit Financing in Permata Sharia Bank Jakarta). Scholars Bulletin . https://doi.org/10.36348/sb.2019.v05i09.006
Ali, H., Limakrisna, N., & Jamaluddin, S. (2016). Model of customer satisfaction: The empirical study at Bri in Jambi. International Journal of Applied Business and Economic Research .
Ali, H., & Mapp Pesona, H. (2016). Build brand image: Analysis Service Quality and Product Quality (case study at Giant Citra Raya). International Journal of Economic Research .
Alma, B. (2007). Marketing Management and Service Marketing . Alfabeta.
Amirudin, IAM (2019). The influence of product variation, price, and customer experience on the decision to repurchase Mulia Tile ceramics at PT. Surya Asia Abadi in Pekanbaru .
Anggita, R., & Ali, H. (2017a). The Influence of Product Quality, Service Quality and Price to Purchase Decision of SGM Bunda Milk. Scholars Bulletin .
Anggita, R., & Ali, H. (2017b). The Influence of Product Quality, Service Quality and Price to Purchase Decision of SGM Bunda Milk (Study on PT. Sarihusada Generasi Mahardika Region Jakarta, South Tangerang District). A Multidisciplinary Journal .
Apriyanto, A. (2015). Analysis of the effect of perceived price and perceived quality on perceptions and purchasing decisions in Payless Jabodetabek .
Assauri, S. (2007). Marketing Management . Rajawali Press.
Bachdar, S. (2018). It's like buying paint in a sack .
Central Bureau of Statistics. (2019). The Indonesian economy in 2018 grows by 5.17% . Central Bureau of Statistics. https://doi.org/10.1055/s-2008-1040325
berita-bisnis.com. (2012). These are the names of the masters of the paint business in Indonesia .
Brata, Baruna Hadi; Husani, Shilvana; Ali, H. (2017). The Influence of Quality Products, Price, Promotion, and Location to Product Purchase Decision on Nitchi At PT. Jaya Swarasa Agung in Central Jakarta. Saudi Journal of Business and Management Studies .
Brata, BH, Husani, S., & Ali, H. (2017). The Influence of Quality Products, Price, Promotion, and Location to Product Purchase Decision on Nitchi At PT. Jaya Swarasa Agung in Central Jakarta . 2 (5B), 584–590.
Calvo-Porral, C., & Lévy-Mangin, JP (2017). Store brands' purchase intention: Examining the role of perceived quality. European Research on Management and Business Economics . https://doi.org/10.1016/j.iedeen.2016.10.001
Chen, JV, Yen, DC, Kuo, WR, & Capistrano, EPS (2016). The ante cedents of purchase and re-purchase intentions of online auction consumers. Computers in Human Behavior . https://doi.org/10.1016/j.chb.2015.07.048
Ernawati. (2019). The decision to choose a school: Analysis of service quality, price and promotion (case study at SMK Kesehatan Husada Pratama Serang City) .
Fatmawati, N., & Soliha, E. (2017). Product Quality, Brand Image and Price Perception of Consumer Purchasing Decision Processes for "Honda" Matic Motorcycles. Journal of Management Theory and Applied | Journal of Theory and Applied Management . https://doi.org/10.20473/jmtt.v10i1.5134
Ferdiansyah. (2018). Analysis of the influence of product quality, price, and product design on purchasing decisions for OPPO smartphone products .
Filieri, R., Chen, W., & Lal Dey, B. (2017). The importance of enhancing, maintaining and saving face in smartphone repurchase intentions of Chinese early adopters: An exploratory study. Information Technology and People . https://doi.org/10.1108/ITP-09-2015-0230
Garcia, JM, De Lamonica Freire, OB, Almeida Santos, EB, & Andrade, J. (2020). Fatores que afetam a satisfacao ea lealdade aos sites de compras coletivas factors affecting satisfaction and loyalty to online group buying. REGE-REVISTA DE GESTAO .
Ghozali, I. (2017). Structural Equation Model. Concepts and Applications with AMOS 24.0 Program. Bayesian SEM update. In Structural Equation Models. Concept and Application with AMOS Program 24. Bayesian SEM Update .
Hair, JF, Ringle, CM, & Sarstedt, M. (2013). Partial Least Squares Structural Equation Modeling: Rigorous Applications, Better Results and Higher Acceptance. In Long Range Planning . https://doi.org/10.1016/j.lrp.2013.01.001
Hasan, A. (2008). Marketing . Main Media.
Hoyle, R. (1995). Structural Equation Modeling . Sage Publications.
Hudaya, A. (2018). Analysis of factors that influence purchasing decisions (case study of the Seruput coffee cart shop - Jakarta) .
Hudaya, A. (2020). Analysis of Customer Loyalty Through Customer Satisfaction in Kedai Coffee (Case Study of SMEs in Jakarta Indonesia). Dynasty International Journal of Management Science . https://doi.org/10.31933/dijms.v1i6.407
Ikhsani, K., & Ali, DH (2017). Purchase Decision: Analysis of Product Quality, Price and Brand Awareness (Case Study of Sosro Bottle Tea Products at Giant Mall Permata Tangerang). In SWOT Journal .
Imam Heryanto. (2015). Analysis of the effect of product, price, distribution, and promotion on purchasing decisions and their implications for customer satisfaction. Journal of Economics, Business & Entrepreneurship , 9 (2), 80–101.
Jatmiko, A. (2019). The influence of products, prices, and promotions on purchasing decisions for Flypower brand products (case study at the JJ Sport Jakarta store) .
Kim, WG, & Moon, YJ (2009). Customers' cognitive, emotional, and actionable response to the servicescape: A test of the moderating effect of the restaurant type. International Journal of Hospitality Management , 28 (1), 144–156. https://doi.org/10.1016/j.ijhm.2008.06.010
Kotler, Philip; Armstrong, G. (2001). Principles of Marketing . Erlangga.
Kotler, Philip; Armstrong, G. (2008). Principles of maturation . Erlangga.
Kotler, Philip; Armstrong, G. (2011). Marketing an Introduction . Pearson.
Kotler, P. (2012). Marketing Management . Pearson Education Limited.
Kotler, Philip. (2005). Marketing Management (Volume 1). PT. Gramedia Group Index.
Limakrisna, N., & Ali, H. (2016). Model of Customer Satisfaction: Empirical Study At Fast Food Restaurants in Bandung. International Journal of Business and Commerce .
Lin, L., & Chen, Y. (2009). A study on the influence of purchase intentions on repurchase decisions: the moderating effects of reference groups and perceived risks. Tourism Review . https://doi.org/10.1108/16605370910988818
M, A., & Ali, H. (2017). Customer Satisfaction Model: Analysis of Product Quality and Service Quality of Brand Image at GIANT Citra Raya Jakarta. Management Journal . https://doi.org/10.24912/jm.v21i3.254
Malhotra, NK (2009). Applied Approach Marketing Research Volume 1 . PT. Index.
Nasution, MN (2018). The effect of price, service quality and location on repurchase decisions at the Coffee Crowd Sun Plaza Medan for USU FEB students .
Nguyen, PT, Ali, H., & Hudaya, A. (2019). Buying Decision And Repeat Purchase Model: Product Quality Analysis. Dynasty International Journal of Management Science .
Noor, J. (2011). Research Methodology: Thesis, Thesis, Dissertation, and Scientific Work . Golden.
Sagita, FE (2012). The influence of brand image and price on the decision to repurchase the Kentucky Fried Chicken (KFC) product at the basko grand mall branch by students of the State University of Padang. Padang State University , 1–8.
Now, U., & Bougie, R. (2016). Research Method for Business Textbook: A Skill Building Approach. In John Wiley & Sons Ltd.
Sembiring, N. (2017). Customer decision: An empirical study on sourcing credit from banks. Journal of Advanced Research in Law and Economics , 8 (2), 591–595. https://doi.org/10.14505/jarle.v8.2(24).29
Setiadi, N. (2003). Consumer Behavior . Golden.
Singarimbun, M. (2006). Survey Research Methods. In Survey Research Methods . LP3ES.
Sugiyono. (2008). Quantitative Research Methods, Qualitative and R & D . PT. Alphabet.
Sullivan, F. (2012). What's hot in the chemicals materials and food industry in 2012 .
Sumarwan, U. (2014). Consumer Behavior Theory and Its Application in Marketing . PT. Ghalia Indonesia.
Tjiptono, & Fandy. (2015). Marketing strategy. In Yogyakarta: Andi.
Wibowo, A. (2018). The influence of service quality, price perception and location on the decision to stay at the Sofyan Betawi Menteng hotel, Jakarta .