Implementation Sharia of Marketing in Islamic Concept
DOI:
https://doi.org/10.38035/dijefa.v2i5.1052Keywords:
Sharia Marketing, Sharia Bank, Sharia Principles.Abstract
Spiritual marketing concept of Islamic Banks, Spiritual marketing is a form of marketing that is imbued with spiritual values ??in all processes and transactions, until it reaches a level where all major stakeholders in all businesses (customers, employees and shareholders), suppliers, distributors and even competitors even if you find happiness, Therefore,This study aims to examine the implementation of Islamic marketing in Islamic concepts in Islamic banks.The data collection method in this article is a literature study by collecting information that is relevant to the topic or problem that will be or is being researched. With qualitative research, it is necessary to do descriptive analysis.The implementation of the concept of Islamic ethics in marketing marketing personnel at Islamic Banks was found to have been carried out completely. There are four characteristics of Islamic marketing, namely: Theistic (Rabbaniyah), Ethical (Aklaqiyyah), Realistic (Al-waqi'iyyah) and Humanistic (Al-Insaniyyah). In practice, marketing activities carried out by Islamic Banks are based on existing rules and do not conflict with Sharia principles. Five characteristics that must be possessed by a Sharia bank marketer are Shiddiq (True and Honest), Amanah, Fathanah (intelligent), Thabligh (communicative) and Istiqamah.
References
Adams, A. (2019). Culture War: Art, Identity Politics and Cultural Entryism (Vol. 66). Andrews UK Limited.
Adnan, A. A. (2013). Theoretical framework for Islamic marketing: do we need a new paradigm? International Journal of Business and Social Science, 4(7).
Ahmad, N. (2018). Toward advancing debates on Islamic marketing: a renewed perspective. Journal of Islamic Marketing, 3(3).
AlShattarat, W. K., & Atmeh, M. A. (2016). Profit-sharing investment accounts in islamic banks or mutualization, accounting perspective. Journal of Financial Reporting and Accounting.
Antonio, M. S. (2001). Bank Syariah: dari teori ke praktik. Gema Insani.
Awan, A. G., & Azhar, M. (2014). Consumer behaviour towards Islamic banking in Pakistan. European Journal of Accounting Auditing and Finance Research, 2(9), 42–65.
Azizah, M. (2016). Etika perilaku periklanan dalam bisnis Islam. JESI (Jurnal Ekonomi Syariah Indonesia), 3(1), 37–48.
Bayanuloh, I. (2019). Marketing Syariah. Deepublish.
Budiman, F. (2020). PERILAKU ETIS DALAM ISLAMIC MARKETING. At-Tasyri’iy: Jurnal Prodi Perbankan Syariah, 3(1), 44–54.
Danupranata, G. (2013). Buku Ajar Manajemen Perbankan Syariah. Salemba Empat.
Effendi, J., Baga, L. M., Beik, I. S., & Nursyamsiah, T. (2018). Aplikasi Model Bisnis Microbanking Syariah di Indonesia. None, 10(2), 120–152.
Fadilah, N. (2020). Pengertian, Konsep, dan Strategi Pemasaran Syari’ah. Salimiya: Jurnal Studi Ilmu Keagamaan Islam, 1(2), 194–211.
Faiqoh, R. (2016). Analisis Strategi Pemasaran KPRS di Bank Muamalat Cabang Kudus. IQTISHADIA, 6(2), 279–291.
Fauzi, Y. (2015). Manajemen Pemasaran Perspektif Maqashid Syariah. Jurnal Ilmiah Ekonomi Islam, 1(03).
Haetami, E. (2021). Analysis of Sharia Hotel Management in Bandung City in the Perspective of Maqashid Syari’ah. International Journal of Science and Society, 3(3), 303–315.
Hamid, A., & Zubair, M. K. (2019). Implementasi Etika Islam Dalam Pemasaran Produk Bank Syariah. BALANCA: Jurnal Ekonomi Dan Bisnis Islam, 1(1), 16–34.
Harmoko, I. (2017). Strategi Pemasaran Produk Bank Syariah dalam Persaingan Bisnis Perbankan Nasional. WADIAH, 1(1).
Haryantini, H., & Sadya, A. (2018). Sistem Informasi Pemasaran.
Herlina, E., & Hakiki, N. (2018). ETIKA PEMASARAN BATIK PERSPEKTIF ISLAM. Jurnal Ekonomi Manajemen, 1(2).
Huda, N., Hudori, K., Fahlevi, R., Mazaya, D., & Sugiarti, D. (2017). Pemasaran Syariah: Terori & Aplikasi. Kencana.
Kalimah, S., Sy, M., & Nur Fadilah, S. E. (2017). Marketing Syariah: Hubungan antara Agama dan Ekonomi. LPPM IAI Ibrahimy Genteng Press Editor: Rima Trianingsih M. Pd., Erisy ….
Karami, M., Olfati, O., & Dubinsky, A. J. (2014). Influence of religiosity on retail salespeople’s ethical perceptions: the case in Iran. Journal of Islamic Marketing.
Kotler, P., & Armstrong, G. (2010). Principles of marketing. Pearson education.
Lo, C. W., & Leow, C. S. (2014). Islamic banking in Malaysia: A sustainable growth of the consumer market. International Journal of Trade, Economics and Finance, 5(6), 526.
Mahfud, I. (2020). Strategi Pemasaran Perbankan Syariah Di Tengah Pesatnya Pertumbuhan Industri Perbankan Syariah di Indonesia. Madani Syari’ah, 3(3), 15–27.
Maro’ah, S., Firmansyah, M. A., Mochklas, M., & Roosmawarni, A. (2019). BUKU AJAR MARKETING SYARI’AH. Penerbit Qiara Media.
Meeks, W. (2017). The prophet-king: Moses traditions and the Johannine Christology (Vol. 5). Wipf and Stock Publishers.
Mubarok, N. (2017). Strategi Pemasaran Islami Dalam Meningkatkan Penjualan Pada Butik Calista. I-ECONOMICS: A Research Journal on Islamic Economics, 3(1), 73–92.
Muslikah, A., & Gunawan, Y. I. (2017). PENGARUH KUALITAS PELAYANAN DAN KEBIJAKAN HARGA TERHADAP KEPUASAAN KONSUMEN PT. HLS YAMAHA MUSIC DI PEJATEN VILLAGE MALL JAKARTA SELATAN. Jurnal Pengembangan Wiraswasta, 19(3), 201–212.
Perwangsa, N. I. (2017). Islamic marketer ethics and its impact on customer satisfaction in the Islamic banking institution: a case study of Bank Muamalat Indonesia. Russian Journal of Agricultural and Socio-Economic Sciences, 69(9).
Pratiwi, R., Kamaruddin, K., & Adawiyah, A. (2020). The Role of Environment in Improving Learning Quality: A Case Study of Al-Istiqamah Modern Islamic Boarding School. INTERNATIONAL JOURNAL OF CONTEMPORARY ISLAMIC EDUCATION, 2(1), 59–80.
Qardhawi, Y. al, & Nilai, P. (1997). Moral dalam Perekonomian Islam, Terj. Didin Hafiduddin Dan Setiawan Budi Utomo,(Jakarta: Robbani Press.
Rahmany, S. (2014). Pemasaran Bank Syariah. IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita, 3(2), 891–906.
Rahmawaty, A., & Rokhman, W. (2018). The Role of Sharia Marketing in Increasing Customer Loyalty (An Empirical Study of BMT in Kudus Regency). Iqtishadia: Jurnal Kajian Ekonomi Dan Bisnis Islam STAIN Kudus, 11(2), 285–306.
Sari, N. (2012). Manajemen Marketing (Pemasaran) Produk Jasa Keuangan Perbankan dalam Perspektif Islam. Media Syari’ah: Wahana Kajian Hukum Islam Dan Pranata Sosial, 14(2), 199–212.
Sunjoto, A. R. (2016). Strategi Pemasaran Swalayan Pamella dalam Perspektif Islam (Studi Kasus Swalayan Pamella Yogyakarta Tahun 2010). JESI (Jurnal Ekonomi Syariah Indonesia), 1(2), 45–64.
Syakir Sula, M., & Kertajaya, H. (2006). Marketing Syariah. Mizan. Bandung.
Tabrani, M., & Marlizar, M. (2017). The Marketing Concept in Islamic Perspective: A Literature Review. AFEBI Islamic Finance and Economic Review, 1(01), 20–37.
Temporal, P. (2011). Islamic branding and marketing: Creating a global Islamic business. John Wiley & Sons.
Wahyuni, S. (2014). Analysis of service quality as a measure of customer loyalty with marketing spiritualization as an intervening variable (empirical study on cv. Al-Muntaha Record Sragen). Indian Journal of Commerce and Management Studies, 5(3), 16.
Adnan, A. A. (2013). Theoretical framework for Islamic marketing: do we need a new paradigm? International Journal of Business and Social Science, 4(7).
Ahmad, N. (2018). Toward advancing debates on Islamic marketing: a renewed perspective. Journal of Islamic Marketing, 3(3).
AlShattarat, W. K., & Atmeh, M. A. (2016). Profit-sharing investment accounts in islamic banks or mutualization, accounting perspective. Journal of Financial Reporting and Accounting.
Antonio, M. S. (2001). Bank Syariah: dari teori ke praktik. Gema Insani.
Awan, A. G., & Azhar, M. (2014). Consumer behaviour towards Islamic banking in Pakistan. European Journal of Accounting Auditing and Finance Research, 2(9), 42–65.
Azizah, M. (2016). Etika perilaku periklanan dalam bisnis Islam. JESI (Jurnal Ekonomi Syariah Indonesia), 3(1), 37–48.
Bayanuloh, I. (2019). Marketing Syariah. Deepublish.
Budiman, F. (2020). PERILAKU ETIS DALAM ISLAMIC MARKETING. At-Tasyri’iy: Jurnal Prodi Perbankan Syariah, 3(1), 44–54.
Danupranata, G. (2013). Buku Ajar Manajemen Perbankan Syariah. Salemba Empat.
Effendi, J., Baga, L. M., Beik, I. S., & Nursyamsiah, T. (2018). Aplikasi Model Bisnis Microbanking Syariah di Indonesia. None, 10(2), 120–152.
Fadilah, N. (2020). Pengertian, Konsep, dan Strategi Pemasaran Syari’ah. Salimiya: Jurnal Studi Ilmu Keagamaan Islam, 1(2), 194–211.
Faiqoh, R. (2016). Analisis Strategi Pemasaran KPRS di Bank Muamalat Cabang Kudus. IQTISHADIA, 6(2), 279–291.
Fauzi, Y. (2015). Manajemen Pemasaran Perspektif Maqashid Syariah. Jurnal Ilmiah Ekonomi Islam, 1(03).
Haetami, E. (2021). Analysis of Sharia Hotel Management in Bandung City in the Perspective of Maqashid Syari’ah. International Journal of Science and Society, 3(3), 303–315.
Hamid, A., & Zubair, M. K. (2019). Implementasi Etika Islam Dalam Pemasaran Produk Bank Syariah. BALANCA: Jurnal Ekonomi Dan Bisnis Islam, 1(1), 16–34.
Harmoko, I. (2017). Strategi Pemasaran Produk Bank Syariah dalam Persaingan Bisnis Perbankan Nasional. WADIAH, 1(1).
Haryantini, H., & Sadya, A. (2018). Sistem Informasi Pemasaran.
Herlina, E., & Hakiki, N. (2018). ETIKA PEMASARAN BATIK PERSPEKTIF ISLAM. Jurnal Ekonomi Manajemen, 1(2).
Huda, N., Hudori, K., Fahlevi, R., Mazaya, D., & Sugiarti, D. (2017). Pemasaran Syariah: Terori & Aplikasi. Kencana.
Kalimah, S., Sy, M., & Nur Fadilah, S. E. (2017). Marketing Syariah: Hubungan antara Agama dan Ekonomi. LPPM IAI Ibrahimy Genteng Press Editor: Rima Trianingsih M. Pd., Erisy ….
Karami, M., Olfati, O., & Dubinsky, A. J. (2014). Influence of religiosity on retail salespeople’s ethical perceptions: the case in Iran. Journal of Islamic Marketing.
Kotler, P., & Armstrong, G. (2010). Principles of marketing. Pearson education.
Lo, C. W., & Leow, C. S. (2014). Islamic banking in Malaysia: A sustainable growth of the consumer market. International Journal of Trade, Economics and Finance, 5(6), 526.
Mahfud, I. (2020). Strategi Pemasaran Perbankan Syariah Di Tengah Pesatnya Pertumbuhan Industri Perbankan Syariah di Indonesia. Madani Syari’ah, 3(3), 15–27.
Maro’ah, S., Firmansyah, M. A., Mochklas, M., & Roosmawarni, A. (2019). BUKU AJAR MARKETING SYARI’AH. Penerbit Qiara Media.
Meeks, W. (2017). The prophet-king: Moses traditions and the Johannine Christology (Vol. 5). Wipf and Stock Publishers.
Mubarok, N. (2017). Strategi Pemasaran Islami Dalam Meningkatkan Penjualan Pada Butik Calista. I-ECONOMICS: A Research Journal on Islamic Economics, 3(1), 73–92.
Muslikah, A., & Gunawan, Y. I. (2017). PENGARUH KUALITAS PELAYANAN DAN KEBIJAKAN HARGA TERHADAP KEPUASAAN KONSUMEN PT. HLS YAMAHA MUSIC DI PEJATEN VILLAGE MALL JAKARTA SELATAN. Jurnal Pengembangan Wiraswasta, 19(3), 201–212.
Perwangsa, N. I. (2017). Islamic marketer ethics and its impact on customer satisfaction in the Islamic banking institution: a case study of Bank Muamalat Indonesia. Russian Journal of Agricultural and Socio-Economic Sciences, 69(9).
Pratiwi, R., Kamaruddin, K., & Adawiyah, A. (2020). The Role of Environment in Improving Learning Quality: A Case Study of Al-Istiqamah Modern Islamic Boarding School. INTERNATIONAL JOURNAL OF CONTEMPORARY ISLAMIC EDUCATION, 2(1), 59–80.
Qardhawi, Y. al, & Nilai, P. (1997). Moral dalam Perekonomian Islam, Terj. Didin Hafiduddin Dan Setiawan Budi Utomo,(Jakarta: Robbani Press.
Rahmany, S. (2014). Pemasaran Bank Syariah. IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita, 3(2), 891–906.
Rahmawaty, A., & Rokhman, W. (2018). The Role of Sharia Marketing in Increasing Customer Loyalty (An Empirical Study of BMT in Kudus Regency). Iqtishadia: Jurnal Kajian Ekonomi Dan Bisnis Islam STAIN Kudus, 11(2), 285–306.
Sari, N. (2012). Manajemen Marketing (Pemasaran) Produk Jasa Keuangan Perbankan dalam Perspektif Islam. Media Syari’ah: Wahana Kajian Hukum Islam Dan Pranata Sosial, 14(2), 199–212.
Sunjoto, A. R. (2016). Strategi Pemasaran Swalayan Pamella dalam Perspektif Islam (Studi Kasus Swalayan Pamella Yogyakarta Tahun 2010). JESI (Jurnal Ekonomi Syariah Indonesia), 1(2), 45–64.
Syakir Sula, M., & Kertajaya, H. (2006). Marketing Syariah. Mizan. Bandung.
Tabrani, M., & Marlizar, M. (2017). The Marketing Concept in Islamic Perspective: A Literature Review. AFEBI Islamic Finance and Economic Review, 1(01), 20–37.
Temporal, P. (2011). Islamic branding and marketing: Creating a global Islamic business. John Wiley & Sons.
Wahyuni, S. (2014). Analysis of service quality as a measure of customer loyalty with marketing spiritualization as an intervening variable (empirical study on cv. Al-Muntaha Record Sragen). Indian Journal of Commerce and Management Studies, 5(3), 16.
Downloads
Published
2021-12-15
Issue
Section
Articles
License
Authors who publish their manuscripts in this journal agree to the following conditions:
- The copyright on each article belongs to the author(s).
- The author acknowledges that the Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) has the right to be the first to publish with a Creative Commons Attribution 4.0 International license (Attribution 4.0 International (CC BY 4.0).
- Authors can submit articles separately, arrange for the non-exclusive distribution of manuscripts that have been published in this journal into other versions (e.g., sent to the author's institutional repository, publication into books, etc.), by acknowledging that the manuscript has been published for the first time in the Dinasti International Journal of Economics, Finance & Accounting (DIJEFA).
