THE INFLUENCE OF ISLAMIC ATTRIBUTE VALUES AND DESTINATION REPUTATION ON THE REVISIT INTENTION TO HALAL TOURISM DESTINATION OF JAKARTA
DOI:
https://doi.org/10.31933/dijdbm.v1i4.366Keywords:
Islamic Attribute Values, Destination Reputation, Revisit Intention.Abstract
Based on Indonesian Muslim Travel Index, there are five of the best halal tourism destinations in Indonesia, namely Lombok, Aceh, Riau Islands, Jakarta, and West Sumatra. This research specifically examines Jakarta because of its uniqueness. This study aims to examine the Islamic attribute values and destination reputation toward revisit intention to Jakarta's halal tourism. The research design uses a quantitative approach. The unit of analysis and observation are international Muslim tourists visiting Jakarta. The questionnaire was given to a sample of 100 international Muslim tourists visiting Jakarta. The analytical tool used to test hypotheses is Partial Least Square. The hypothesis testing results indicate that the increase in revisit intention to Jakarta’s halal tourims destination is more dominantly built by destination reputation, followed by Islamic attribute values. The results of this study have implications both theoretically and practicallyIslamic attribute values that include Islamic physical attributes and Islamic non-physical attributes.
References
Alegre, J. and Cladera, M. 2009. “Analysing the effect of satisfaction and previous visits on tourist intentions to return”. European Journal of Marketing. Vol. 43 (5/6), pp: 670-685.
Allameh, S.M., Pool, J.K., Jaberi, A., and Salehzadeh, R. 2015. “Factors influencing sport tourists’ revisit intentions: The role and effect of destination image, perceived quality, perceived value and satisfaction”. Asia Pacific Journal of Marketing and Logistics. Vol. 27 (2), pp:191-207.
Baker, D.A. and Crompton, J.L. 2000. “Quality, satisfaction and behavioral intentions”. Annals of Tourism Research. Vol. 27 (3), pp: 785-804.
Battour, M. M., Ismail, M. N., & Battor, M. 2010. “Toward a halal tourism market”. Tourism Analysis. Vol. 15 (4), pp: 461 –470.
Battour, M., Ismail, M. N., and Battor, M. 2011. “The impact of destination attributes on muslim tourist’s choice”. International Journal of Tourism Research. Vol. 13 (6), pp: 527–540.
Bigne, J.E., Sanchez, M.I., and Sanchez, J. 2001. “Tourism image, evaluation variables and after purchase behaviour: inter-relationship”. Tourism Management. Vol. 22 (6), pp: 607-616.
Bonne, K. and Verbeke, W. 2008. “Muslim consumer trust in halal meat status and control in Belgium”. Meat Science. Vol. 79 (1), pp: 113-23.
Brunner, M., & Süß, H-M. (2005). “Analyzing the reliability of multidimensional measures: an example from intelligence research”. Educational and Psychological Measurement. Vol. 65 (2), pp: 227–240.
Chen, C. F. and Tsai, D. 2007. “How destination image and evaluative factors affect behavioral intentions?”. Tourism Management. Vol. 28 (4), pp: 11-13.
Creswell. J.W. 2013. “Research design qualitative, quantitative, and mixed method approaches”. SAGE Publications.
Eid, R. and El-Gohary, H. 2015. “Muslim tourist perceived value in the hospitality and tourism industry”. ?Journal of Travel research. Vol. 54 (6), pp: 774-787.
Fombrun, C. J., Gardberg, N. A., and Sever, J. M. 1999. “The reputation quotient: A multi-stakeholder measure of corporate reputation”. The Journal of Brand Management. Vol. 7 (4), pp: 241-256.
Hume, M.M., Mort, G.M., and Winzar, H.F. 2007. “Exploring repurchase intention in a performing arts context: who comes? and why do they come back?” International Journal of Nonprofit and Voluntary Sector Marketing. Vol. 12 (2).
Marchiori, E., Cantoni, L., & Fesenmaier, D.R. 2013. “What did they say about us? message cues and destination reputation in social media”. Information and Communication Technologies in Tourism. pp: 170-182.
Marchiori, E., Inversini, A., Cantoni, L., Dedekind, C. 2013. “Towards a tourism destination reputation model. a firts step”.
Netemeyer, R. G., Bearden, W. O., and Sharma, S. 2003. “Scaling procedures: Issues and applications”. Thousand Oaks, CA: Sage Publications.
Regenstein, J., Regenstein, C.E., and Chaudry, M.M. 2003. “The kosher and halal food laws”. Comprehensive Reviews in Food Science and Food Safety. Vol. 2 (3), pp: 111 – 127.
Riaz, M.N. and Chaudry, M.M. 2004. “Halal food production”. Boca Raton: CRC Press.
Rittichainuwat, B.N., Qu, H., and Brown, T.J. 2001. “Thailand’s International Travel Image: Mostly Favorable”. Cornell Hospitality Quarterly. Sagepub.
Ruy, K., Han, H.M., and Jang, S. 2010. “Relationships among hedonic and utilitarian values, satisfaction and behavioral intentions in the fast-casual restaurant industry”. ?International Journal of Contemporary Hospitality Management. Vol. 22 (3), pp: 416-432.
Som, A.P.M., Som., M., Marzuki, A., and Yousefi, M. 2012. “Factors influencing visitors' revisit behavioral intentions: a case study of Sabah, Malaysia”. International Journal of Marketing Studies, Vol. 4 (4), pp: 39.
Stranjancevic, A. and Bulatovic, I. 2014. “Customer satisfaction as an indicator of service quality in tourism and hospitality”. International Journal for Quality Research. Vol. 9 (4), pp: 689-704.
Tenenhaus, M., Amato, S., and Vinzi, V.E. 2004. “A global goodness-of-fit index for PLS structural equation modelling”. Proceedings of the XLII SIS Scientific Meeting. Vol. 1, pp: 739-742.
Wu, HC., Ai, CH., and Cheng, CC. 2018. “A study of experiential quality, experiential value, trust, corporate reputation, experiential satisfaction and behavioral intentions for cruise tourists: The case of Hong Kong”. Tourism Management. Vol. 66, pp: 200-220.
Allameh, S.M., Pool, J.K., Jaberi, A., and Salehzadeh, R. 2015. “Factors influencing sport tourists’ revisit intentions: The role and effect of destination image, perceived quality, perceived value and satisfaction”. Asia Pacific Journal of Marketing and Logistics. Vol. 27 (2), pp:191-207.
Baker, D.A. and Crompton, J.L. 2000. “Quality, satisfaction and behavioral intentions”. Annals of Tourism Research. Vol. 27 (3), pp: 785-804.
Battour, M. M., Ismail, M. N., & Battor, M. 2010. “Toward a halal tourism market”. Tourism Analysis. Vol. 15 (4), pp: 461 –470.
Battour, M., Ismail, M. N., and Battor, M. 2011. “The impact of destination attributes on muslim tourist’s choice”. International Journal of Tourism Research. Vol. 13 (6), pp: 527–540.
Bigne, J.E., Sanchez, M.I., and Sanchez, J. 2001. “Tourism image, evaluation variables and after purchase behaviour: inter-relationship”. Tourism Management. Vol. 22 (6), pp: 607-616.
Bonne, K. and Verbeke, W. 2008. “Muslim consumer trust in halal meat status and control in Belgium”. Meat Science. Vol. 79 (1), pp: 113-23.
Brunner, M., & Süß, H-M. (2005). “Analyzing the reliability of multidimensional measures: an example from intelligence research”. Educational and Psychological Measurement. Vol. 65 (2), pp: 227–240.
Chen, C. F. and Tsai, D. 2007. “How destination image and evaluative factors affect behavioral intentions?”. Tourism Management. Vol. 28 (4), pp: 11-13.
Creswell. J.W. 2013. “Research design qualitative, quantitative, and mixed method approaches”. SAGE Publications.
Eid, R. and El-Gohary, H. 2015. “Muslim tourist perceived value in the hospitality and tourism industry”. ?Journal of Travel research. Vol. 54 (6), pp: 774-787.
Fombrun, C. J., Gardberg, N. A., and Sever, J. M. 1999. “The reputation quotient: A multi-stakeholder measure of corporate reputation”. The Journal of Brand Management. Vol. 7 (4), pp: 241-256.
Hume, M.M., Mort, G.M., and Winzar, H.F. 2007. “Exploring repurchase intention in a performing arts context: who comes? and why do they come back?” International Journal of Nonprofit and Voluntary Sector Marketing. Vol. 12 (2).
Marchiori, E., Cantoni, L., & Fesenmaier, D.R. 2013. “What did they say about us? message cues and destination reputation in social media”. Information and Communication Technologies in Tourism. pp: 170-182.
Marchiori, E., Inversini, A., Cantoni, L., Dedekind, C. 2013. “Towards a tourism destination reputation model. a firts step”.
Netemeyer, R. G., Bearden, W. O., and Sharma, S. 2003. “Scaling procedures: Issues and applications”. Thousand Oaks, CA: Sage Publications.
Regenstein, J., Regenstein, C.E., and Chaudry, M.M. 2003. “The kosher and halal food laws”. Comprehensive Reviews in Food Science and Food Safety. Vol. 2 (3), pp: 111 – 127.
Riaz, M.N. and Chaudry, M.M. 2004. “Halal food production”. Boca Raton: CRC Press.
Rittichainuwat, B.N., Qu, H., and Brown, T.J. 2001. “Thailand’s International Travel Image: Mostly Favorable”. Cornell Hospitality Quarterly. Sagepub.
Ruy, K., Han, H.M., and Jang, S. 2010. “Relationships among hedonic and utilitarian values, satisfaction and behavioral intentions in the fast-casual restaurant industry”. ?International Journal of Contemporary Hospitality Management. Vol. 22 (3), pp: 416-432.
Som, A.P.M., Som., M., Marzuki, A., and Yousefi, M. 2012. “Factors influencing visitors' revisit behavioral intentions: a case study of Sabah, Malaysia”. International Journal of Marketing Studies, Vol. 4 (4), pp: 39.
Stranjancevic, A. and Bulatovic, I. 2014. “Customer satisfaction as an indicator of service quality in tourism and hospitality”. International Journal for Quality Research. Vol. 9 (4), pp: 689-704.
Tenenhaus, M., Amato, S., and Vinzi, V.E. 2004. “A global goodness-of-fit index for PLS structural equation modelling”. Proceedings of the XLII SIS Scientific Meeting. Vol. 1, pp: 739-742.
Wu, HC., Ai, CH., and Cheng, CC. 2018. “A study of experiential quality, experiential value, trust, corporate reputation, experiential satisfaction and behavioral intentions for cruise tourists: The case of Hong Kong”. Tourism Management. Vol. 66, pp: 200-220.
Downloads
Published
2020-07-01
Issue
Section
Articles
License
Authors who publish their manuscripts in this journal agree to the following conditions:
- The copyright on each article belongs to the author(s).
- The author acknowledges that the Dinasti International Journal of Digital Business Management (DIJDBM) has the right to be the first to publish with a Creative Commons Attribution 4.0 International license (Attribution 4.0 International (CC BY 4.0).
- Authors can submit articles separately, arrange for the non-exclusive distribution of manuscripts that have been published in this journal into other versions (e.g., sent to the author's institutional repository, publication into books, etc.), by acknowledging that the manuscript has been published for the first time in the Dinasti International Journal of Digital Business Management (DIJDBM).
