GREEN PURCHASE INTENTION AND BEHAVIOR AMONG MILLENNIAL COFFEE SHOP CUSTOMERS
DOI:
https://doi.org/10.31933/dijdbm.v1i3.244Keywords:
Green purchase intention, green purchase behavior, environmental concern, attitude, millennialAbstract
The main purpose of this research is to identify the environmental concern, attitude towards the environment and attitude towards the green product to green purchase intention and green purchase intention and behavior of Millennial Coffee Shop customers in Jakarta and Tangerang. Data gathering is done by online questionnaire through google form and given to respondents that usually purchase coffee in coffee shops with ages 18-36 years old. This research is using SEM (Structural Equation Modeling) to analyze the model with Software SmartPLS 2.0 M3 for data processing. Results from this research shows that there are significant influences between attitude towards green product towards green purchase intention and green purchase intention towards green purchase behavior. While environmental concern and attitude towards the environment did not have significant influence towards green purchase intention.
References
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Askadilla, W. L., dan Krisjanti, M. N. (2017). Understanding Indonesian Green Consumer Behavior On Cosmetic Products: Theory Of Planned Behavior Model. Polish Journal of Management Studies, 15(2), 7–15. doi: 10.17512/pjms.2017.15.2.01
Bickart, B. A., dan Ruth, J. A. (2012). Green Eco-seals and Advertising Persuasion. Journal of Advertising, 41(4), 51–67. doi: 10.1080/00913367.2012.10672457
Chaudhary, R., dan Bisai, S. (2018). Factors Influencing Green Purchase Behavior of Millennials in India. Management of Environmental Quality: An International Journal, 29(5), 798–812. doi: 10.1108/meq-02-2018-0023
Cheah, I., dan Phau, I. (2011). Attitudes towards Environmentally Friendly Products. Marketing Intelligence dan Planning, 29(5), 452–472. doi: 10.1108/02634501111153674
Chekima, B., Wafa, S. A. W. S. K., Igau, O. A., Chekima, S., dan Sondoh Jr., S. L. (2016). Examining Green Consumerism Motivational Drivers: Does Premium Price and Demographics matter to Green Purchasing? Journal of Cleaner Production, 112, 3436–3450. doi: 10.1016/j.jclepro.2015.09.102
Choi, D., dan Johnson, K. K. P. (2019). Influences of Environmental and Hedonic Motivations on Intention to Purchase Green Products: An Extension of the Theory of Planned Behavior. Sustainable Production and Consumption, 18, 145–155. doi: 10.1016/j.spc.2019.02.001
Dagher, G. K., dan Itani, O. (2014). Factors Influencing Green Purchasing Behavior: Empirical Evidence from the Lebanese Consumers. Journal of Consumer Behaviour, 13(3), 188–195. doi: 10.1002/cb.1482
Eagly, A. H., dan Chaiken, S. (2007). The Advantages of an Inclusive Definition of Attitude. Social Cognition, 25(5), 582–602. doi: 10.1521/soco.2007.25.5.582
Filimonau, V., Krivcova, M., dan Pettit, F. (2019). An Exploratory Study of Managerial Approaches to Food Waste Mitigation in Coffee Shops. International Journal of Hospitality Management, 76, 48–57. doi: 10.1016/j.ijhm.2018.04.010
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Foreign Agricultural Service. Coffee: World Markets and Trade, Coffee: World Markets and Trade (2018). Retrieved from https://www.fas.usda.gov/data/coffee-world-markets-and-trade
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Greenmatch. (2019, April 29). The Effects of Paper Coffee Cups on The Environment. Retrieved from https://www.greenmatch.co.uk/blog/2015/06/the-effects-of-paper-coffee-cups-on-the-environment
Groh, K. J., Backhaus, T., Carney-Almroth, B., Geueke, B., Inostroza, P. A., Lennquist, A., … Muncke, J. (2018). Overview of Known Plastic Packaging-associated Chemicals and their Hazards. Science of The Total Environment, 651, 3253–3268. doi: 10.1016/j.scitotenv.2018.10.015
Hair, J. F., Black, W. C., Babin, B. J., dan Anderson, R. E. (2014). Multivariate Data Analysis(7th ed.). Edinburgh: Pearson.
Hair Jr, J. F., Sarstedt, M., Hopkins, L., dan Kuppelwieser, V. G. (2014). Partial least squares structural equation modeling (PLS-SEM): An emerging tool in business research. European Business Review, 26(2), 106–121. doi: https://doi.org/10.1108/EBR-10-2013-0128
Han, H., dan Kim, Y. (2010). An Investigation of Green Hotel Customers’ Decision Formation: Developing an Extended Model of the Theory of Planned Behavior. International Journal of Hospitality Management, 29(4), 659–668. doi: 10.1016/j.ijhm.2010.01.001
Han, H., Nguyen, H. N., Song, H., Chua, B.-L., Lee, S., dan Kim, W. (2018). Drivers of Brand Loyalty in the Chain Coffee Shop Industry. International Journal of Hospitality Management, 72, 86–97. doi: 10.1016/j.ijhm.2017.12.011
Hartmann, P., dan Apaolaza-Ibáñez, V. (2011). Consumer Attitude and Purchase Intention toward Green Energy Brands: The Roles of Psychological Benefits and Environmental Concern. Journal of Business Research, 65(9), 1254–1263. doi: 10.1016/j.jbusres.2011.11.001
Hidayah, A. (2019, February 26). Gaya Hidup Milenial Jakarta, Hangout, Nonton, Travelling, Shopping, Repeat. Retrieved from https://www.moneysmart.id/konsumtif-dan-boros-jadi-gaya-hidup-milenial-jakarta/
Jaiswal, D., dan Kant, R. (2018). Green Purchasing Behavior: A Conceptual Framework and Empirical Investigation of Indian Consumers. Journal of Retailing and Consumer Services, 41, 60–69. doi: 10.1016/j.jretconser.2017.11.008
Jang, Y. J., Kim, W. G., dan Bonn, M. A. (2011). Generation Y Consumers’ Selection Attributes and Behavioral Intentions Concerning Green Restaurants. International Journal of Hospitality Management, 30(4), 803–811. doi: 10.1016/j.ijhm.2010.12.012
Jang, Y. J., Kim, W. G., dan Lee, H. Y. (2015). Coffee Shop Consumers’ Emotional Attachment and Loyalty to Green Stores: The Moderating Role of Green Consciousness. International Journal of Hospitality Management, 44, 146–156. doi: 10.1016/j.ijhm.2014.10.001
Joshi, Y., dan Rahman, Z. (2015). Factors Affecting Green Purchase Behaviour and Future Research Directions. International Strategic Management Review, 3(1-2), 128–143. doi: 10.1016/j.ism.2015.04.001
Joshi, Y., dan Rahman, Z. (2016). Predictors of young consumer’s green purchase behaviour. Management of Environmental Quality: An International Journal, 27(4), 452–472. doi: 10.1108/meq-05-2015-0091
Joshi, Y., dan Rahman, Z. (2019). Consumers Sustainable Purchase Behaviour: Modeling the Impact of Psychological Factors. Ecological Economics, 159, 235–243. doi: 10.1016/j.ecolecon.2019.01.025
Kanchanapibul, M., Lacka, E., Wang, X., dan Chan, H. K. (2014). An Empirical Investigation of Green Purchase Behaviour among the Young Generation. Journal of Cleaner Production, 66, 528–536. doi: 10.1016/j.jclepro.2013.10.062
Kilbourne, W., dan Pickett, G. (2007). How Materialism Affects Environmental Beliefs, Concern, and Environmentally Responsible Behavior. Journal of Business Research, 61(9), 885–893. doi: 10.1016/j.jbusres.2007.09.016
Kim, Y., dan Choi, S. M. (2005). Antecedents of Green Purchase Behavior: An Examination of Collectivism, Environmental Concern, and PCE. Advance in Consumer Research, 32, 592–599.
Ko, S. B., dan Jin, B. (2016). Predictors of Purchase Intention toward Green Apparel Products: A Cross-Cultural Investigation in the U.S. and China. Journal of Fashion Marketing and Management: An International Journal, 21(1), 70–87. doi: 10.1108/JFMM-07-2014-0057
Kumar, R. (2011). Research Methodology: A Step-by-step Guide for Beginners(3rd ed.). Cornwall, USA: SAGE.
Lai, C. K., dan Cheng, E. W. (2016). Green Purchase Behavior of Undergraduate Students in Hong Kong. The Social Science Journal, 53(1), 67–76. doi: 10.1016/j.soscij.2015.11.003
Laroche, M., Bergeron, J., dan Barbaro?Forleo, G. (2001). Targeting Consumers who are willing to Pay more for Environmentally Friendly Products. Journal of Consumer Marketing, 18(6), 503–520. doi: 10.1108/eum0000000006155
Limbu, Y. B., Wolf, M., dan Lunsford, D. (2012). Perceived Ethics of Online Retailers and Consumer Behavioral Intentions. Journal of Research in Interactive Marketing, 6(2), 133–154. doi: 10.1108/17505931211265435
Liu, W., Oosterveer, P., Spaargaren, G. (2016). Promoting sustainable consumption in China: a conceptual framework and research review. Journal of Clean Production, 134, 13–21.
https://doi.org/10.1016/j.jclepro.2015.10.124
Liu, X., Vedlitz, A., dan Shi, L. (2014). Examining the Determinants of Public Environmental Concern: Evidence from National Public Surveys. Environmental Science dan Policy, 39, 77–94. doi: 10.1016/j.envsci.2014.02.006
Maichum, K., Parichatnon, S., dan Peng, K.-C. (2016). Application of the Extended Theory of Planned Behavior Model to Investigate Purchase Intention of Green Products among Thai Consumers. Sustainability, 8(1077). doi: 10.3390/su8101077
Market Research Future. (2019, April 16). Coffee Market Size to Reach USD 102,279.2 Million by 2023 at 4.32% CAGR, Predicts Market Research Future. Retrieved from https://www.globenewswire.com/news-release/2019/04/16/1804840/0/en/Coffee-Market-Size-to-Reach-USD-102-279-2-Million-by-2023-at-4-32-CAGR-Predicts-Market-Research-Future.html
Mei, O. J., Ling, K. C., dan Piew, T. H. (2012). The Antecedents of Green Purchase Intention among Malaysian Consumers. Asian Social Science, 8(13), 248–263. doi: 10.5539/ass.v8n13p246
Mintel. (2018, June 4). Full steam ahead for coffee sales in Asia. Retrieved from https://www.mintel.com/press-centre/food-and-drink/japan-and-indonesia-among-the-largest-global-coffee-retail-markets-by-volume
Mishal, A., Dubey, R., Gupta, O. K., dan Luo, Z. (2017). Dynamics of Environmental Consciousness and Green Purchase Behavior: An Empirical Study. International Journal of Climate Change Strategies and Management, 9(5), 682–706. doi: 10.1108/ijccsm-11-2016-0168
Mostafa, M. M. (2007). A Hierarchical Analysis of the Green Consciousness of the Egyptian Consumer. Psychology and Marketing, 24(5), 445–473. doi: 10.1002/mar.20168
Nam, C., Dong, H., dan Lee, Y.-A. (2017). Factors Influencing Consumers’ Purchase Intention of Green Sportswear. Fashion and Textiles, 4(2). doi: 10.1186/s40691-017-0091-3
Park, J., dan Ha, S. (2012). Understanding Pro?environmental Behavior: A Comparison of Sustainable Consumers and Apathetic Consumers. International Journal of Retail dan Distribution Management, 40(5), 388–403. doi: 10.1108/09590551211222367
Paul, J., Modi, A., dan Patel, J. (2015). Predicting Green Product Consumption using Theory of Planned Behavior and Reasoned Action. Journal of Retailing and Consumer Services, 29, 123–134. doi: 10.1016/j.jretconser.2015.11.006
Prakash, G., dan Pathak, P. (2017). Intention to Buy Eco-friendly Packaged Products among Young Consumers of India: A Study on Developing Nation. Journal of Cleaner Production, 141, 385–393. doi: 10.1016/j.jclepro.2016.09.116
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