Model Service Quality : Case Study Indonesian Domain

Ryan Firdiansyah Suryawan; Primadi  Candra Susanto; Lira  Agusinta

doi:10.31933/dijdbm.v5i2.2218

Authors

Ryan Firdiansyah Suryawan Sekolah Tinggi Penerbangan Aviasi, Jakarta, Indonesia
Primadi Candra Susanto Institut Transportasi dan Logistik Trisakti, Indonesia
Lira Agusinta Institut Transportasi dan Logistik Trisakti, Indonesia

DOI:

https://doi.org/10.31933/dijdbm.v5i2.2218

Keywords:

Price, Quality, Brand Image, User Loyalty, Domain Name

Abstract

Domain Internet Indonesia this study aims to determine the price for the loyalty of .id domain users name, the quality of user loyalty, and brand image on the loyalty of .id domain users name. The sample of this study amounted to 93 taken from the Lemeshow formula with an alpha of 5% of the total customers who did not renew the .id domain name at the Indonesian Internet Domain name manager This research method uses quantitative methods with Structural Equation Modeling (SEM): Partial Least Square (PLS). This research was conducted by developing a model to analyze the effect of price, brand image, and product quality on consumer loyalty for .id domain names. The researcher describes the results found, then proceeds with discussing the conclusions of acceptance or rejection of the hypothesis as well as various theoretical and managerial implications that arise and will present the limitations of the research and future agenda that can be carried out as a continuation of research on the .id domain.

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