BUILDING PURCHASE INTENTION: COMPANY IMAGE, PRODUCT KNOWLEDGE AND PRICE PERCEPTION
DOI:
https://doi.org/10.31933/dijdbm.v2i6.1330Keywords:
Company Image, Product Knowledge, Price Perception, Purchase IntentionAbstract
The Literature Review Article Building Purchase Intention: Company Image, Product Knowledge and Price Perception is a scientific article that aims to build a research hypothesis on the influence between variables that will be used in further research, within the scope of Marketing Management. The method of writing this Literture Review article is using the library research method, which is sourced from online media such as Google Scholar, Mendeley and other academic online media. The results of this study are: 1) Company Image is related to Purchase Intention; 2) Product Knowledge related to Purchase Intention; and 3) Price Perception related to Purchase Intention. Apart from these 3 exogenous variables that affect the endogenous variable of Purchase Intention, there are still many other factors including the variables of Place, Service Quality and Product Quality.
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Karsono, B., Suraji, R., & Sastrodiharjo, I. (2022). The Influence of Leadership Spirituality to Improving the Quality of Higher Education in Indonesia. International Journal of Social Sciences and Humanities Invention, 9(01), 6832–6841.
M, A., & Ali, H. (2017). MODEL KEPUASAN PELANGGAN: ANALISIS KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP CITRA MEREK PADA GIANT CITRA RAYA JAKARTA. Jurnal Manajemen. https://doi.org/10.24912/jm.v21i3.254
Mahaputra, M. R., & Saputra, F. (2021). Literature Review the Effect of Headmaster Leadership on Teacher Performance , Loyalty and Motivation. Journal of Accounting and Finance Management, 2(2), 103–113.
Mahaputra, M. R., & Saputra, F. (2022). Determination of Public Purchasing Power and Brand Image of Cooking Oil Scarcity and Price Increases of Essential Commodities. International Journal of Advanced Multidisciplinary, 1(1), 36–46.
Mukhtar, M., Ali, H., & Jannah, S. (2016). Analisis Pengaruh Gaya Kepemimpinan dan Budaya Organisasi Terhadap Pengembangan Karir Kementerian Agama Provinsi Jambi. IOSR Jurnal Bisnis Dan Manajemen (IOSR-JBM), 18(11), 65–74.
Mukhtar, Risnita, Saifillah, M. S., & Ali, H. (2016). Effect of knowledge management and work commitment to employees satisfaction services (Study on teacher Madrasah Aliyah Country Jambi Province). International Journal of Economic Research.
Narpati, B., Andrian, A., & Nursal, M. F. (2020). Pengaruh Turnover Intention Dan Kepuasan Kerja Terhadap Produktivitas Kerja Sales Promotion Girl (Spg) Matahari Department Store – Bekasi. Business Management Analysis Journal (BMAJ), 3(2), 174–188. https://doi.org/10.24176/bmaj.v3i2.4819
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Prayetno, S., & Ali, H. (2020). Entrepreneurial supply chain management competence: Predictors of work motivation advocate. International Journal of Supply Chain Management, 9(3), 444–454.
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Riyani, A. D., Sitanggang, A. O., & Novrian. (2008). Pengaruh Selebgram Endorser Online Shop di Instagram Terhadap Citra Perusahaan Vanilla Hijab. Ubhara Jaya Press, 41–54.
Riyanto, S., Adila, L., & Ali, H. (2017). The Effect of Incentives And Job Enthusiasm To Productivity of Go- Jek Driver At PT . Go-Jek Indonesia. Journal of Research in Business and Management, 5(1), 35–41.
Saputra, F. (2021). Leadership , Communication , And Work Motivation In Determining The Success Of Professional Organizations. Journal of Law Politic and Humanities, 1(2), 59–70.
Saputra, F. (2022a). Analysis Effect Return on Assets (ROA), Return on Equity (ROE) and Price Earning Ratio (PER) on Stock Prices of Coal Companies in the Indonesia Stock Exchange (IDX) Period 2018-2021. Dinasti International Journal of Economics, Finance and Accounting, 3(1), 82–94. http://repository.uph.edu/41805/%0Ahttp://repository.uph.edu/41805/4/Chapter1.pdf
Saputra, F. (2022b). Analysis of Total Debt , Revenue and Net Profit on Stock Prices of Foods And Beverages Companies on the Indonesia Stock Exchange ( IDX ) Period 2018-2021. Journal of Accounting and Finance Management, 3(1), 10–20. https://doi.org/https://doi.org/10.38035/jafm.v3i1
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Saputra, F., & Ali, H. (2021). THE IMPACT OF INDONESIA ’ S ECONOMIC AND POLITICAL POLICY REGARDING PARTICIPATION IN VARIOUS INTERNATIONAL FORUMS?: G20 FORUM ( LITERATURE REVIEW OF FINANCIAL MANAGEMENT ). Journal of Accounting and Finance Management, 1(4), 415–425.
Saputra, F., & Ali, H. (2022). PENERAPAN MANAJEMEN POAC: PEMULIHAN EKONOMI SERTA KETAHANAN NASIONAL PADA MASA PANDEMI COVID-19 (LITERATURE REVIEW MANAJEMEN POAC). Jurnal Ilmu Manajemen Terapan, 3(3), 316–328. https://doi.org/10.31933/jimt.v3i3
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