THE INFLUENCE OF LOCATION, PRODUCT QUALITY, AND SERVICE QUALITY ON CUSTOMER LOYALTY WITH PURCHASE INTENTION AS INTERVENING VARIABLE
DOI:
https://doi.org/10.31933/dijdbm.v3i1.1074Keywords:
Customer loyalty, purchase intention, location, product quality, service qualityAbstract
This study was written with the aim of examining the impact of location, product quality and service quality on consumer loyalty mediated by buying interest. The population analyzed is membership consumers who are Golf Restaurant Pangkalan Jati Depok and have visited at least 3 times. Calculation of the sample using the Hair’s formula which explains that the sample is calculated based on the number of indicators multiplied by 5, so that 180 respondents are obtained. Structural Equation Model was chosen as the method of analysis using PLS software. The results show that product quality and service quality have a positive impact on buying interest and consumer loyalty. Location is not able to have an impact on Buying Interest and Consumer Loyalty. Purchase intention is not able to mediate Location to Consumer Loyalty. Meanwhile, Purchase Interest is able to mediate the effect of Product Quality and Service Quality on Customer Loyalty with the Partial Mediation category.
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Gogoi, B. J. (2013). Study of Antecedents of Purchase Intention and its Effect on Brand Loyalty of Private Label Brand of Apparel. International Journal of Sales and Marketing Management Research and Development, 3(2), 73–86. http://www.tjprc.org/download.php?fname=2-33-1367497537-ABS Study of antecedents.pdf
Griffin, J. (2015). Customer Loyalty?: Menumbuhkan dan Mempertahankan Kesetiaan. erlangga.
Gunawan, H., & Prasetyo, J. H. (2020). The Influence of Service Quality towards the Customer Satisfaction of XYZ Bank at Gajah Mada Branch Office in West Jakarta. International Journal of Innovative Science and Research Technology, 5(3), 160-164.
Hasan, A. (2015). Marketing dan Kasus-kasus Pilihan. CAPS.
Hidayati, T. A., Suharyono, & Fanani, D. (2013). Pengaruh Citra Merek Terhadap Minat Beli dan Keputusan Pembelian Konsumen. Jurnal Administrasi Bisnis (JAB), 2(1), 1–116.
Hurriyati, R. (2015). Bauran Pemasaran Dan Loyalitas Konsumen. CV. Alfabeta.
Scorita, K. B., & Nurmahdi, A. (2018). Kualitas Layanan Dan Citra Merek Berpengaruh Pada Kepuasan Nasabah Serta Berdampak Terhadap Loyalitas. Jurnal Administrasi Kantor, 6(2), 153–162. http://ejournal-binainsani.ac.id/index.php/JAKBI/article/view/1017
Semuel, H., & Lianto, A. (2014). Pengaruh Pengetahuan Produk Dan Citra Merek Terhadap Keputusan Pembelian Laptop Samsung (Survey Pada Konsumen Itklik Jakarta). Jurnal Manajemen Pemasaran, 2(2), 1–7. https://doi.org/10.9744/pemasaran.8.2.47-54
Sentiana, S. (2018). Pengaruh Harga dan Promosi Terhadap Kepuasan Pelanggan Serta Dampaknya Terhadap Loyalitas Pelanggan. Widya Cipta, 2(2), 247–254. http://ejournal.bsi.ac.id/ejurnal/index.php/widyacipta
Shobirin, Fathoni, A., & Minarsih, M. (2016). Pengaruh Lokasi, Tingkat Suku Bunga dan Kualitas Pelayanan terhadap Keputusan Pengambilan Kredit (Studi Empiris Pada BPR Arthanugraha Makmursejahtera). Journal of Management, 2(2), 51–64.
Sihombing, T. (2014). Pengaruh Motivasi Kerja dan Lingkungan Kerja terhadap Disiplin Kerja (Studi Kasus PNPM Mandiri Pedesaan Pertanian di Provinsi Papua dan Provinsi Papua Barat). Jurnal OE, 6(2), 220–237.
Sudarso, A. (2016). Manajemen Pemasaran Jasa Perhotelan (Dilengkapi dengan Hasil Riset pada Hotel Berbintang di Sumatera Utara). Deepublish.
Widowati, M., & Purwanto, A. B. (2014). Influence of Service Quality and Location Against Purchase Decision with Visual Merchandising as Moderating Variable (Study on Minimarket ALFAMART Semarang). Pengaruh Kualitas Pelayanan Dan Lokasi Terhadap Keputusan Pembelian Dengan Visual Marchandising Sebagai Variabel Moderating, 9(1), 65–80.
Winarjo, H., & Japarianto, E. (2017). Pengaruh Food Quality dan Atmosphere terhadap Customer Loyalty dengan Customer Satisfaction Sebagai Variabel Intervening Pada Café Intro di Surabaya. Jurnal Strategi Pemasaran, 4(2), 1–6.
Zulvia, D. (2014). Pengaruh Dimensi Kualitas Pelayanan terhadap Kepuasan Pelanggan (Studi Pada Bengkel Auto 2000 Padang) Dewi. Jurnal Riset Manajemen Dan Akuntansi, 1(2), 244–257.
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2021-12-25
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