Dinasti International Journal of Management Science

Analysis Influence Various Types of Promotions Sale To Behavior Purchase Consumers : Case Study at Niaga Supermarket , Lombok

Dede suleman — 2024-03-13

Research This aim For investigate impact various type promotion sale to behavior purchase consumers at Niaga Supermarket , Lombok. Through analysis of survey data involving sample consumer from the supermarket , research This disclose relevant findings . _ Research result show that promotion " buy one free one " have influence weak positive _ to behavior purchase consumer . Discount price , on the other hand , has influence more positive _ moderate to behavior purchase . Coupons also have an impact behavior purchase in a way positive with level moderate influence , meanwhile _ free samples no proven own significant impact on behavior _ purchase . Interestingly , the bonus pack, though often used in practice promotion sales , have influence weak negative and no _ significant on behavior purchase consumer . This result give outlook valuable for practitioner marketing and research furthermore about type promotion most effective sales in influence behavior purchase consumers in a supermarket environment . With more understanding _ deep about preference consumer related promotion sales , marketer can devise more strategies appropriate , temporary consumer can make decision more purchases _ informant .

Analysis Of E-Service Quality Factors That Affect E-Satisfaction

Dayan Hakim Natigor Sipahutar — 2024-03-13

One of the fintech applications in the field of different bank fund transfer services for free is the Flip application. There were 59% positive comments which meant that customers felt that the Flip fintech application provided satisfaction with their use, and there were 41% negative comments that some of the obstacles experienced by users were usually related to tangibles, reliability, responsiveness, empathy and assurance. This study aims to determine the effect of the dimensions of E-service Quality on E-satisfaction. The results of the respondents who received as many as 100 respondents. Data processing using SPSS v26 software. The results of the descriptive research show 1) E-satisfaction is in the good category. 2) Tangibles are in the good category. 3) Reliability is in very good category. 4) Responsiveness is in the very good category. 5) Empathy is in the very good category. 6) Assurance is in the good category. 7) Tangibles with e-satisfaction have a very weak correlation, the determination value is 3.3% and Tangibles have no effect on e-satisfaction. 8) Reliability with e-satisfaction has a weak correlation, determination value is 8.6% and Reliability has no effect on e-satisfaction. 9) Responsiveness with e-satisfaction has a weak correlation, determination value is 10.6% and Responsiveness has no effect on e-satisfaction. 10) Respondents' empathy for e-satisfaction has a weak correlation, the determination value is 5.9% and empathy has no effect on e-satisfaction. 11) Assurance with e-satisfaction has a moderate correlation, the determination value is 16.9% and Assurance has an effect on e-satisfaction. 12) Simultaneously the e-service quality variables, namely tangibles, reliability, responsiveness, empathy, and assurance, have a positive and significant influence on e-satisfaction.

The Effect of Electronic Service Quality on Customer Satisfaction and Implications for LinkAja Customer Loyalty (Survey of Undergraduate Students of Class 2019, 2020, and 2021 of The Faculty of Economics and Business, Winaya Mukti University)

Hilman Abdurrahman — 2024-03-14

This research starts from the discovery of problems in low customer satisfaction which has an impact on customer loyalty. Low customer satisfaction is caused by low electronic service quality. This study aims to determine the effect of electronic service quality on customer satisfaction and its implications for LinkAja customer loyalty. The research method used is descriptive and verification method with a sample size of 80 respondents. Instrument testing uses validity and reliability tests. The data collection techniques used were observation and distributing questionnaires. The data analysis method used is path analysis, coefficient of determination analysis, and hypothesis testing. The results showed that in structure I there was an effect of electronic service quality on customer satisfaction of 78.6%, and the remaining 21.4% was influenced by other variables not studied. In structure II, there is an effect of customer satisfaction on customer loyalty of 40.2%, and the remaining 59.8% is influenced by other variables not studied. In structure III, there is an effect of electronic service quality on customer loyalty of 42.9%, and the remaining 57.1% is influenced by other variables not studied.

Impact Promotion on Awareness Product and Organizational Performance : Case Study of the Mineral Water Industry

Ida Zuniarti — 2024-03-15

Research This aim For investigate impact promotion on awareness product , goal organization , determination price products , and revenue sales in the mineral water industry on Lombok Island , with focus on PT. Narmada Drinking Water . Study use method survey with data collection via questionnaire to 121 respondents who were staff company . Research result show that promotion own significant relationship _ with all variables studied . _ First , promotion impact positive on awareness product , where changes by 1% in activity promotion can cause change of 52.7% in awareness product . This shows the importance of promotional strategies in introduce product to market and create awareness more products _ high among _ consumer . Second , promotion also has an impact significant for the purpose organization , with change by 1% in promotion can cause change of 89.6% in achievement objective organization . This confirms that promotion is tool important in reach objective organization in a way whole . Third , results study indicated that promotion influence determination price product or brand company . Companies need consider promotional strategies they in connection with price product For reach optimal and maximizing balance mark brand they . Lastly , promotion own impact positive on income sale company , which confirms that the promotional strategy is effective can help increase performance sale . Study This give outlook important about role promotion in reach various objective business . The implications is that company need designing and implementing appropriate promotional strategies _ For reach objective they . along with market and technological developments , companies must Keep going reviewing and updating promotional strategies them to stay relevant and effective in reach objective business that has set .

The Influence Of Perceptions Of Price, Product Quality, And Location, On The Decision To Purchase Alton Bintaro Jaya Cluster Housing

Marharatua Oktafio — 2024-03-15

This research aims to test and analyze the influence of price, product quality, location and purchasing interest on Alton Cluster purchasing decisions as intervening variables. The type of research carried out in this research is causal associative research with quantitative techniques. The number of samples used was 105 respondents with the non-probability sampling technique used was purposive sampling. Data processing in this research uses researchers using IBM SPSS Statistics 26 software to analyze descriptive characteristics and SmartPLS 4 software to measure research data using the Partial Least Square (PLS) method. The results of this research show that price, product quality, location influence interest. buy the Alton Cluster House at PT. Jaya Real Property, This shows that the more suitable or affordable the price and location, the more interest in buying Alton Bintaro Jaya Cluster Houses will increase. Price, product quality, location influence the purchasing decision to buy an Alton Cluster House at PT. Bintaro Jaya, this shows that the more suitable or affordable the price and location, the greater the decision to purchase Alton Bintaro Jaya Cluster Houses. Purchase interest influences the decision to purchase Alton Cluster Houses at PT. Bintaro Jaya. This shows that the higher the buying interest, the greater the decision to purchase the Alton Bintaro Jaya Cluster House. Location influences the purchasing decision to buy an Alton Cluster House at PT. Bintaro Jaya, this shows that the more suitable or affordable the price and location, the greater the decision to purchase Alton Bintaro Jaya Cluster Houses. Purchase interest influences the decision to purchase Alton Cluster Houses at PT. Bintaro Jaya. This shows that the higher the buying interest, the greater the decision to purchase the Alton Bintaro Jaya Cluster House. Location influences the purchasing decision to buy an Alton Cluster House at PT. Bintaro Jaya, this shows that the more suitable or affordable the price and location, the greater the decision to purchase Alton Bintaro Jaya Cluster Houses. Purchase interest influences the decision to purchase Alton Cluster Houses at PT. Bintaro Jaya. This shows that the higher the buying interest, the greater the decision to purchase the Alton Bintaro Jaya Cluster House.

The Effectiveness of Delegation Leadership and Servant Leadership in Law Firms

Wenny Desty Febrian — 2024-03-16

The article on the effectiveness of delegation leadership and servant leadership in law firms is a scientific literature review article in the legal sphere. The purpose of this writing is to build a hypothesis of the influence between variables which can later be used for further research within the scope of law. The research method used is descriptive qualitative. Data was obtained from previous research that is relevant to this research and sourced from academic online media such as Publish or Perish, Google Scholar, digital reference books and Sinta journals. The results of this article are: 1) The effectiveness of delegation leadership plays a role in law firms; and 2) Servant leadership plays a role in the law firm.

The Management of Madrasah Head in Empowering of State Madrasah Educators in Jambi Province

Dahlia T — 2024-03-17

This research aims to analyze and evaluate the management of madrasah heads in empowering teaching staff in an effort to minimize the gaps that occur due to the unequal placement of teaching staff. This research is qualitative research with data collection techniques using observation and direct interviews, namely MAN 1 Jambi City, MAN 1 Muaro Jambi and MAN 1 Batanghari. The data analysis technique uses qualitative through domain, taxonomy and component analysis, and the data is reduced, displayed and summarized. The research results show that (1) the correct, orderly, accurate and systematic planning of madrasah heads makes a significant contribution to empowering teaching staff. (2) Organizing teaching staff with accountable standards and criteria makes it easier to distribute teaching staff evenly. (3) An appropriate implementation process can provide a positive impact in empowering teaching staff. (4) Routine and continuous supervision has an influence on the implementation process in a conducive manner. Based on the research results, it can be concluded that the systematic, accurate and accountable management of madrasah principals in empowering teaching staff can have a significant impact in minimizing the placement gap and equal distribution of State Madrasah Aliyah teaching staff in Jambi Province.

Online Marketing Effects: Social Media Engagement in Promoting Batik among MSMEs

Ita Prihatining Wilujeng — 2024-03-18

The batik industry, which MSMEs dominate, is one of Indonesia's strengths of cultural heritage and economic growth. The development of technology and information has changed business processes, one of which is the marketing process to become completely digital. Selling via social media has opened up opportunities for some MSMEs in the batik industry, a potential industry in Indonesia, to market their products by targeting consumers of various ages and social statuses. This research aims to understand the effectiveness of social media marketing and consumer engagement with sellers through social media marketing. This research will provide insight for MSMEs in the batik industry to optimize their marketing strategies through social media engagement. This research uses a triangulation method by combining the results of interviews with batik entrepreneurs, consumers of batik products, and theory. Analysis of interview results reveals that young consumers feel that selling batik via social media is very effective and is their primary choice. Batik entrepreneurs in Banyuwangi feel that promotions through online social media and offline promotions through physical stores, festivals, and exhibitions are equally important promotional media for attracting customers from various groups. The current analysis highlights excellent and effective social media promotion strategies for batik entrepreneurs in Banyuwangi to increase consumer engagement and desire to buy products.

Effectiveness Processing Rubbish into handicraft goods

Markonah Markonah — 2024-03-21

Management rubbish become goods craft the hand that has it mark sell is very useful thing. Can reduce amount piled up rubbish, stuff processed Can made useful stuff for life man. Method used is a participatory method, with participation active from public in every stage research, start from planning, implementation, up to evaluation. Started from collection waste plastic, change rubbish especially plastic and can waste become items that have mark sell so that give impact to Society. with obtain the Goods Can used in life every day and also give income addition, if goods the traded

Factors Affecting Supply Chain Management: Trust, Collaborative Communication, and Information Sharing

Afif Maulana Ibrahim — 2024-03-21

This research investigates critical factors influencing supply chain management, with a specific focus on trust, collaborative communication, and information sharing. This research used literature review which is drawing insights from a comprehensive review of recent literature, this study examines the findings of various authors to identify commonalities, differences, and gaps in the existing knowledge base. The results of this research are (1) Trust affects Supply Chain Management; (2) Collaborative Communication affects Supply Chain Management; (3) Information Sharing affects Supply Chain Management.

Analysis Employee Engagement and Employee Performance Startup Business: Assessment, Psychological Structure, Discipline (Study Literature Review)

Jatmiko Murdiono — 2024-03-24

Abstract: The article analyzing employee engagement and employee performance in startup businesses: assessment of psychological structure and discipline is a scientific literature review article within the scope of human resource management science. The purpose of this writing is to build a hypothesis of the influence between variables which can later be used for further research within the scope of human resource management. The research method used is descriptive qualitative. Data was obtained from previous research that is relevant to this research and sourced from academic online media such as Publish or Perish, Google Scholar, digital reference books and Sinta journals. The results of this article are: 1) Assessment of employee engagement influences in startup businesses; 2) Psychological structure influences employee engagement in startup businesses; 3) Discipline influences employee engagement in startup businesses; 4) Assessment of employee performance influences in startup businesses; 5) Psychological structure influences employee performance in startup businesses; 6) Discipline influences employee performance in startup businesses; and 7) Employee engagement influences employee performance in startup businesses.

Keywords: Employee Performance, Employee Engagement, Assessment, Psychological Structure, Discipline

Determinant Development of Airport Service Quality at Terminal 2 Soekarno Hatta

Muhammad Faisal — 2024-04-17

The article on determinants of the development of airport service quality at terminal 2 Soekarno Hatta is a scientific literature article within the scope of human resource management science. The purpose of this writing is to build a hypothesis regarding the influence between variables which can later be used for further research within the scope of human resource management. The research method used is descriptive qualitative. Data was obtained from previous research that is relevant to this research and sourced from academic online media such as Publish or Perish, Google Scholar, digital reference books and the journal Sinta. The results of this article are: 1) The airport security system influences the development of airport service quality; 2) Airport infrastructure influences the development of airport service quality; and 3) Customer values influence the development of airport service quality.

The Influence of Work Conflict on Employee Performance at Bhayangkara Sartika Asih Bandung Hospital

Suherman Jaksa — 2024-04-17

In this study the method used is descriptive and with a quantitative approach. The sampling technique used in this study is the Slovin formula technique with a sample size of 84 people from the total population of 510 employees. This study aims to determine whether work conflict can significantly affect employee performance, both positively and negatively. The method used is a survey with a questionnaire using a questionnaire as a data collection instrument. The sample of this study amounted to 84 respondents, namely employees who work at Bhayangkara Sartika Asih Bandung Hospital. The data collected will be analyzed using descriptive statistical methods and regression analysis. This research consists of four main stages. The first stage is primary data collection through a questionnaire distributed through Google Form to employees at the hospital. This questionnaire includes variables related to work conflict and employee performance. The second stage is data processing, where the collected data will be analyzed using descriptive statistical methods to get an overview of the level of work conflict and employee performance in the hospital. Furthermore, regression analysis will be conducted to examine the relationship between work conflict and employee performance. The third stage is the interpretation of the analysis results, where the findings from the data analysis will be explained and analyzed in depth. These results will provide a better understanding of the relationship between work conflict and employee performance at Bhayangkara Sartika Asih Bandung Hospital. The final stage is the preparation of the research report, in which the findings and recommendations will be presented in a systematic and comprehensive manner. The results of this study are expected to provide a better understanding of the relationship between work conflict and employee performance in the hospital. In addition, this research is also expected to provide recommendations to hospital management in managing work conflict in order to improve employee performance.

The Effect of Work Motivation and Self-Actualization on Work Productivity of Nurses at Iskandar Muda Hospital, Banda Aceh

Muhammad Fachri — 2024-04-17

The purpose of this study was to determine and analyze: (1) Motivation; Actualization; (3) Productivity; and (4) The Effect of Work Motivation and Self-Actualization on Work Productivity of Nurses in the Surgical Poly of Iskandar Muda Hospital Banda Aceh, both simultaneously and partially. The research method used in this research is descriptive survey and explanatory survey, the analysis used in this research is the Nurses in the Surgical Poly of Iskandar Muda Hospital Banda Aceh with a sample of 30 people. The type of investigation is causality, and the time horizon in this study is cross-sectional. Based on the results of the study, it was found that the Productivity of Nurses in the Surgery Poly of Iskandar Muda Hospital Banda Aceh turned out that most of the Nurses gave very good responses; Work Productivity of Nurses in the Surgery Poly of Iskandar Muda Hospital Banda Aceh in general can be said to be good, Work Productivity of Nurses in the Surgery Poly of Iskandar Muda Hospital Aceh is currently considered good seen from the results of data processing and analysis results of 0.894. Work motivation and self-actualization simultaneously affect the work productivity of Nurses at the Iskandar Muda Hospital Surgery Poly in Banda Aceh. However, partially work motivation of 0.673 is more dominant in influencing the work productivity of nurses than self-actualization of 0.360. Thus Work Motivation is more dominant in influencing Work Productivity, being the first priority in improving Nurse performance. then the Iskandar Muda Banda Aceh Hospital Surgery Room is expected from the leadership to continue to be able to provide Work Motivation to nurses on a regular basis so that in providing services in the Surgical Poly runs optimally as well as nurses are included in training and education, so that they are able to work well and gain the trust of patients or the public.