CAHYANI, Faradina Putri; HUMAIROH, Humairoh. Robux Purchase Decision on Roblox App: Brand Ambassador Influence, Appeal, and Promotional Messages Among Generation Z. Dinasti International Journal of Management Science, [S. l.], v. 7, n. 6, p. 1445–1453, 2026. DOI: 10.38035/dijms.v7i6.7100. Disponível em: https://dinastipub.org/DIJMS/article/view/7100. Acesso em: 16 aug. 2026.