1.
Rita R, Situmorang SA, Alexander AD. Brand Switching in Skincare: The Role of Social Media Marketing, Electronic Word-of-Mouth, and Variety Seeking. DIJEMSS [Internet]. 2026 Apr. 27 [cited 2026 May 9];7(4):3855-68. Available from: https://dinastipub.org/DIJEMSS/article/view/6623