Raharjo E, Sugiati T. Analysis of Recency Frequency Monetary (RFM) Using Python and Matplotlib in Optimizing Marketing Strategies at Dhiza Petshop Retail Store in Tanjung Selor. DIJEMSS [Internet]. 2025 Jul. 8 [cited 2026 Apr. 15];6(5):4086-110. Available from: https://dinastipub.org/DIJEMSS/article/view/4679