1.
Pagala I, Asir M, Mere K, Puji Lestari U, Siddiqa H. Consumer Behavior in the Age of AI: The Role of Personalized Marketing and Data Analytics in Shaping Purchase Decisions. DIJEMSS [Internet]. 2024Aug.9 [cited 2025Jul.4];5(6):1898-907. Available from: https://dinastipub.org/DIJEMSS/article/view/2947