Mulyadi T, Putri PAN, Rosento R, Gusti YK, Sabil S. Marketing Management Innovations: Unraveling the Interplay of Brand Positioning, Market Segmentation, and Consumer Engagement . DIJEMSS [Internet]. 2024Mar.19 [cited 2025Jul.7];5(3):347-55. Available from: https://dinastipub.org/DIJEMSS/article/view/2394