Hasim, Muhammad Asyraf, Mohd Fikri Ishak, Nurul Nadia Abdul Halim, Arman Hj Ahmad, and Putu Ngurah Suyatna. “MEDIA RICHNESS ON INSTAGRAM INFLUENCES TOWARDS CONSUMER PURCHASE INTENTION: EXPLORING THE MODERATING EFFECT OF BRAND EQUITY”. Dinasti International Journal of Education Management And Social Science 1, no. 6 (October 11, 2020): 1001–1011. Accessed May 3, 2024. https://dinastipub.org/DIJEMSS/article/view/556.