Selamat, M. A., and Fauziah Eddyono. “Analysis of Millennial Generation Preferences Towards Brand Switching Decisions to Smartphone OPPO Brand in Jabodetabek”. Dinasti International Journal of Education Management And Social Science, vol. 5, no. 4, May 2024, pp. 864-77, doi:10.38035/dijemss.v5i4.2656.