[1]
Tirta Mulyadi, PA Andiena Nindya Putri, Rosento, Yenni Kurnia Gusti, and Sabil, “Marketing Management Innovations: Unraveling the Interplay of Brand Positioning, Market Segmentation, and Consumer Engagement ”, DIJEMSS, vol. 5, no. 3, pp. 347–355, Mar. 2024.