G. . Wijayanto, A. F. . Bilgies, Y. . Rivai, R. . Rama, and A. . Novandalina, “Exploration of Experience-Based Marketing Strategies in Building Customer Engagement and Improving Retention: A Case Study in the Tourism and Travel Industry”, DIJEMSS, vol. 5, no. 4, pp. 468–477, Apr. 2024.