Azzahra, Nur Aysa, and Donni Junipriansa. 2025. “Empowering Brand Equity: The Strategic Role of Brand Ambassadors and Beauty Campaigns in the Cosmetic Industry ”. Dinasti International Journal of Education Management and Social Science 6 (5):4133-43. https://doi.org/10.38035/dijemss.v6i5.4749.