LEVINA, Arsyva; JUNIPRIANSA, Donni; MAULIDINA, Alma Syifa. Understanding How User-Generated Content and Viral Marketing Drive Tumblers Purchase Decisions Among Gen Z: The Mediating Role of Sustainable Marketing. Dinasti International Journal of Education Management and Social Science, [S. l.], v. 7, n. 4, p. 3952–3969, 2026. DOI: 10.38035/dijemss.v7i4.6680. Disponível em: https://dinastipub.org/DIJEMSS/article/view/6680. Acesso em: 9 may. 2026.