RITA, Rita; SITUMORANG, Soraya Agustina; ALEXANDER, Allan Desi. Brand Switching in Skincare: The Role of Social Media Marketing, Electronic Word-of-Mouth, and Variety Seeking. Dinasti International Journal of Education Management and Social Science, [S. l.], v. 7, n. 4, p. 3855–3868, 2026. DOI: 10.38035/dijemss.v7i4.6623. Disponível em: https://dinastipub.org/DIJEMSS/article/view/6623. Acesso em: 9 may. 2026.