MIRATI, Elly; PARALOAN, Caesar Nobel; PURWANINGRUM, Endang; PERMANA, Erwin. Analysis of RUCAS Brand’s Scarcity Marketing Strategy on Generation Z’s FOMO Behavior. Dinasti International Journal of Education Management and Social Science, [S. l.], v. 7, n. 6, p. 5372–5380, 2026. DOI: 10.38035/dijemss.v7i6.6572. Disponível em: https://dinastipub.org/DIJEMSS/article/view/6572. Acesso em: 26 sep. 2026.