Henni, C.N. and Rufaidah, P. 2025. Comprehensive Analysis of Customer Brand Engagement and Customer-Based Brand Equity in Indonesia’s E-Commerce: Moving Beyond the Holistic View . Dinasti International Journal of Education Management and Social Science. 6, 6 (Sep. 2025), 5125–5137. DOI:https://doi.org/10.38035/dijemss.v6i6.4920.