Main Article Content

Henry Mappesona
Doris Padmini S. Selvaratnam
Datin Dr. Shamshubaridah Ramlee
Datuk Dr.Muhammad Hussin


The development of technology 4.0 is very rapid, this has triggered changes in good market conditions in the world, especially in Indonesia. With the development of technology the community must be aware of the development of the era, if not able to take advantage of it, many people will stay put, therefore motivation is needed in triggering people's willingness to do business, with motivation there will be many digital startups, in Indonesia, with many e-commerce-based business people, it will advance the economic system in a region even in a country, with the motivation to do business there will be an entrepreneurial decision, with many entrepreneurs doing so the economic development of a region will be more rapid, there will be buying and selling of goods and services which is supported by digital startup, because digital startups strongly support the occurrence of entrepreneurial decisions, according to this study, where there is a positive and significant influence between motivational variables on digital startup, then motivational towards entrepreneurial decisions and digital startu p against entrepreneurial decion. This study will be conducted on October 2019 to April 2020. The study will be conducted on fresh graduates in West Sumatra

Article Details

How to Cite
Mappesona, H., Selvaratnam, D. P. S., Ramlee, D. D. S., & Hussin, D. D. (2020). BUILDING MOTIVATION FOR ENTREPRENEURIAL DECISIONS THROUGH DIGITAL STARTUP. Dinasti International Journal of Education Management And Social Science, 1(3), 419-436.


Abdullah, A., & Yih, T. Y. (2014). Implementing learning contracts in a computer science course as a tool to develop and sustain student motivation to learn. Procedia-Social and Behavioral Sciences, 123, 256-265.
Acs, Z. J., Autio, E., & Szerb, L. (2014). National systems of entrepreneurship: Measurement issues and policy implications. Research Policy, 43(3), 476-494.
Ajiwibawani, M. P., & Subroto, W. T. (2017). The Effect of Achievement Motivation, Adversity Quotient, and Entrepreneurship Experience on Students Entrepreneurship Attitude. International Journal of Academic Research in Business and Social Sciences, 7(9), 441-450
Alma, Buchari. 2006. Kewirausahaan. Bandung : Alfabeta
Amit, R, & Muller, E. (1994). "Push" and "Pull" entrepreneurship. Babson College: Frontiers of Entrepreneurship.
Antonelli, C., & Fassio, C. (2016). Globalization and the knowledge-driven economy. Economic Development Quarterly, 30(1), 3-14.
Asongu, S. A., & Tchamyou, V. S. (2016). The impact of entrepreneurship on knowledge economy in Africa. Journal of Entrepreneurship in Emerging Economies, 8(1), 101-131
Assauri, Sofjan. 1999. Manajemen Pemasaran. Penerbit PT. Raja Grafindo Persada Jakarta.
Autio, E., & Rannikko, H. (2016). Retaining winners: Can policy boost high-growth entrepreneurship?. Research policy, 45(1), 42-55.
Azhari, M. Z. (2019). Guide to Building a Startup Business [Panduan Membangun Usaha Rintisan]. Proceeding of Community Development, 2, 831-837.
Bandera, C., Helmy, M., & Shehata, R. (2016, October). Orthogonal dimensions in digital entrepreneurship. In 7th Annual George Washington University (GWU)-International Council for Small Business (ICSB) Global Entrepreneurship Research and Policy Conference
Basu Swastha Dharmmesta. (2014). Manajemen Pemasaran. BPFE: Yogyakarta
Becherer, R. C., Finch, J. H., & Helms, M. M. (2005). The influences of entrepreneurial motivation and new business acquisition on strategic decision making. Journal of Small Business Strategy, 16(2), 1-14.
Berkowski, G. (2014). How to Build a Billion Dollar App: Discover the secrets of the most successful entrepreneurs of our time. Hachette UK
Berthon, B., F. Hintermann and S. Berjoan (2014). The promise of digital entrepreneurs, Accenture.
Blank, S. (2014). What‘s A Startup? First Principles. Nature Reviews Drug Discovery, 13(8), 570– 570.
Bruce, D., & Mohsin, M. (2006). Tax policy and entrepreneurship: New time series evidence. Small business economics, 26(5), 409-425.
Bryant, P. (2007). Self-regulation and decision heuristics in entrepreneurial opportunity evaluation and exploitation. Management Decision, 45(4), 732-748.
Bryant, P. T. (2014). Self-regulation and entrepreneurial ambidexterity. In Exploration and Exploitation in Early Stage Ventures and SMEs (pp. 15-37). Emerald Group Publishing Limited.
Burgess, J. F., & Steinhoff, D. (1993). Small business management fundamentals. McGraw-Hill Companies.
Burmeister, K., & Schade, C. (2007). Are entrepreneurs' decisions more biased? An experimental investigation of the susceptibility to status quo bias. Journal of Business Venturing, 22(3), 340-362.
Calopa, M. Klacmer, Horvart J, Lalic M, (2014) Analysis of Financing Sources for Startup Companies, Management Vol 19
Carter, J. (2011). New Programmer‟s Survival Manual.
Davidson, E., & Vaast, E. (2010). Digital entrepreneurship and its sociomaterial enactment. 43rd Hawaii International Conference on System Sciences (HICSS) (pp. 1–10).
Debrulle, J., Maes, J., & Sels, L. (2012). Smells like team spirit: how founder team composition and entrepreneurship motivation affect start-up value added. Frontiers of Entrepreneurship Research, 32(10), 1.
Destiana, R. Y. N. (2019). Peran Pemerintah Dalam Perkembangan Startup Teknologi E-Commerce Di Surabaya: Studi Kasus Startup Alidien (Doctoral Dissertation, Universitas Airlangga).
Duncan, Tom. 2008. Principles of Advertising and IMC 2nd edition. Mc. Graw-Hill International Edition.
Edison, H., Smørsgård, N. M., Wang, X., & Abrahamsson, P. (2018). Lean internal startups for software product innovation in large companies: enablers and inhibitors. Journal of Systems and Software, 135, 69-87.
Entezari, Y. (2015). Building knowledge-based entrepreneurship ecosystems: Case of Iran. Procedia-social and behavioral sciences, 195, 1206-1215.
European Commission. (2012). "Effects and impact of entrepreneurship programmes in higher education " Retrieved April 30, 2013, from
Evans, D. S., & Jovanovic, B. (1989). An estimated model of entrepreneurial choice under liquidity constraints. Journal of political economy, 97(4), 808-827.
Farhangmehr, M., Gonçalves, P., & Sarmento, M. (2016). Predicting entrepreneurial motivation among university students: The role of entrepreneurship education. Education+ Training, 58(7/8), 861-881.
Fernández-Pérez, V., García-Morales, V. J., & Pullés, D. C. (2016). Entrepreneurial decision-making, external social networks and strategic flexibility: The role of CEOs' cognition. European Management Journal, 34(3), 296-309.
Fox, S. and B. Stucker (2009). Digiproneurship: New types of physical products and sustainable employment from digital product entrepreneurship. VTT Working Papers. Finland, VTT Technical Research Centre of Finland: 36.
Gan, B., Menkhoff, T., & Smith, R. (2015). Enhancing students’ learning process through interactive digital media: New opportunities for collaborative learning. Computers in Human Behavior, 51, 652-663.
Garcia-Murillo, M., & Velez-Ospina, J. A. (2017). ICTs and the informal economy: mobile and broadband roles. Digital Policy, Regulation and Governance, 19(1), 58-76.
Gentry, W. M., & Hubbard, R. G. (2000). Tax policy and entrepreneurial entry. American Economic Review, 90(2), 283-287.
Ghezzi, A. (2019). Digital startups and the adoption and implementation of Lean Startup Approaches: Effectuation, Bricolage and Opportunity Creation in practice. Technological Forecasting and Social Change, 146, 945-960.
Gilbert, B. A., Audretsch, D. B., & McDougall, P. P. (2004). The emergence of entrepreneurship policy. Small Business Economics, 22(3-4), 313-323.
Griffin, R. W., & Pustay, M. W. (2015). International business. Pearson
Gu, J., Hu, L., Wu, J., & Lado, A. A. (2018). Risk propensity, self-regulation, and entrepreneurial intention: Empirical evidence from China. Current Psychology, 37(3), 648-660.
Hägg, G., & Kurczewska, A. (2016). Connecting the dots: A discussion on key concepts in contemporary entrepreneurship education. Education+ training, 58(7/8), 700-714.
Hasibuan, H, Malayu S.P. 2007. Manajemen Sumber Daya Manusia. Jakarta: Bumi Aksara
Hendro. (2011). Dasar-dasar Kewirausahaan, Panduan bagi Mahasiswa untuk Mengenal, Memahami, dan Memasuki Dunia Bisnis. Jakarta: Erlangga.
Hermes, N., Lensink, R., & Meesters, A. (2011). Outreach and efficiency of microfinance institutions. World Development, 39(6), 938-948.
Hery, S. E., & Si, M. (2019). Manajemen Pemasaran. Gramedia widiasarana indonesia.
Hessels, J., Van Gelderen, M., & Thurik, R. (2008). Entrepreneurial aspirations, motivations, and their drivers. Small Business Economics, 31(3), 323-339.
Hsieh, Y. J., & Wu, Y. J. (2019). Entrepreneurship through the platform strategy in the digital era: Insights and research opportunities. Computers in Human Behavior, 95, 315-323
Huggins, R., Prokop, D., & Thompson, P. (2017). Entrepreneurship and the determinants of firm survival within regions: human capital, growth motivation and locational conditions. Entrepreneurship & Regional Development, 29(3-4), 357-389.
Hull, C. E., Y.-T. C. Hung, N. Hair and V. Perotti (2007). "Taking advantage of digital opportunities: a typology of digital entrepreneurship." International Journal of Networking and Virtual Organisations 4(3): 290-303.
Hull, C. E., Caisy Hung, Y. T., Hair, N., Perotti, V., & DeMartino, R. (2007). Taking advantage of digital opportunities: a typology of digital entrepreneurship. International Journal of Networking and Virtual Organisations, 4(3), 290-303.
Hunter, M. (2013). “A Typologi of Entrepreneurial Opportunity”. Economics, Management & Financial Markets Journal, 8(2), 128-166.
Hutagalung, R. B., Situmorang, S. H., & Ramadini, F. (2010). Kewirausahaan, Medan: USU Press.
Huszár, S., Prónay, S., & Buzás, N. (2016). Examining the differences between the motivations of traditional and entrepreneurial scientists. Journal of Innovation and Entrepreneurship, 5(1), 25.
Ismail, I., Husin, N., Rahim, N. A., Kamal, M. H. M., & Mat, R. C. (2016). Entrepreneurial success among single mothers: the role of motivation and passion. Procedia Economics and Finance, 37, 121-128.
Jaja, S. A. (2010). The Entrepreneurship Paradigm. Cuttingedge: Co, Port Harcourt.
Jaya, M. A., Ferdiana, R., & Fauziati, S. (2017). Analisis Faktor Keberhasilan Startup Digital di Yogyakarta. Prosiding SNATIF, 167-173
Kasmir. 2014. Kewirausahaan. Edisi Revisi. Jakarta : PT Grafindo Persada
Kaufmann, K. (2016). The Impact of Diaspora Networks on the Motivation to Found a Diaspora Start-Up. LEMEX Research Papers on Entrepreneurship, 52.
Kerr, W., & Nanda, R. (2009). Financing constraints and entrepreneurship (No. w15498). National Bureau of Economic Research
Khefacha, I., & Belkacem, L. (2015). Modeling entrepreneurial decision-making process using concepts from fuzzy set theory. Journal of Global Entrepreneurship Research, 5(1), 1-21. doi:
Klapper, L., Laeven, L., & Rajan, R. (2006). Entry regulation as a barrier to entrepreneurship. Journal of financial economics, 82(3), 591-629.
Krueger, N. F. Jr., Reilly, M. D., & Carsrud, A. L. (2000). “Competing Models of Entrepreneurial Intentions”. Journal of Business Venturing, 15, 411-432
Landström, H. (2008). Entrepreneurship research: A missing link in our understanding of the knowledge economy. Journal of Intellectual Capital, 9(2), 301-322.
Low, S. A. (2009). Defining and Measuring Entrepreneuship for Regional Research: A New Approach (Doctoral dissertation, University of Illinois at Urbana-Champaign).
Lumpkin, G. T., Cogliser, C. C., & Schneider, D. R. (2009). Understanding and measuring autonomy: An entrepreneurial orientation perspective. Entrepreneurship theory and practice, 33(1), 47-69.
Maine, E., Soh, P. H., & Dos Santos, N. (2015). The role of entrepreneurial decision-making in opportunity creation and recognition. Technovation, 39, 53-72.
Mäkäräinen-Suni, I. (2017). Eventful journey from idea to business: Opportunity development and exploitation process of a digital technology start-up.
Manupraba, W. (2016). Pengaruh Kebijakan Pemerintah Terhadap Startup di Indonesia (Doctoral dissertation, Universitas Gadjah Mada).
Martin, N., Matt, C., Niebel, C., & Blind, K. (2019). How data protection regulation affects startup innovation. Information systems frontiers, 1-18.
Michl, T., Welpe, I. M., Spörrle, M., & Picot, A. (2009). The role of emotions and cognitions in entrepreneurial decision-making. In Understanding the entrepreneurial mind (pp. 167-190). Springer, New York, NY.
Mirzanti, I. R., Simatupang, T. M., & Larso, D. (2015). A Conceptual Framework OF Entrepreneurship Policy. Global Illuminators, 1, 321-332.
Mirzanti, I. R., Simatupang, T. M., & Larso, D. (2015). Entrepreneurship policy implementation model in Indonesia. International Journal of Entrepreneurship and Small Business, 26(4), 399-415.
Mirzanti, I. R., Simatupang, T. M., & Larso, D. (2015). Mapping on entrepreneurship policy in Indonesia. Procedia-Social and Behavioral Sciences, 169, 346-353.
Mortazavi, S. H., & Bahrami, M. (2012). Integrated approach to entrepreneurship–knowledge based economy: a conceptual model. Procedia-Social and Behavioral Sciences, 41, 281-287.
Mutula, S. M., & Van Brakel, P. (2007). ICT skills readiness for the emerging global digital economy among small businesses in developing countries: Case study of Botswana. Library Hi Tech, 25(2), 231-245.
Nastiti, P. (2019). ANALYSIS OF BUSINESS-IS/IT STRATEGY: AN EMPIRICAL STUDY OF STARTUP DIGITAL COMPANY. Jurnal Terapan Teknologi Informasi, 3(1), 31-40.
Ngoasong, M. Z. (2015). Digital Entrepreneurship in Emerging Economies: The role of ICTs and local context.
Obaji, N. O., & Olugu, M. U. (2014). The role of government policy in entrepreneurship development. Science Journal of Business and Management, 2(4), 109-115
O’Shea, D., Buckley, F., & Halbesleben, J. (2017). Self-regulation in entrepreneurs: Integrating action, cognition, motivation, and emotions. Organizational Psychology Review, 7(3), 250-278.
Parker, SC. (2004). The Economics of Self-Employment and Entrepreneurship. Cambridge: Cambridge University Press.
Pateli, A.G. & Giaglis, G.M. (2005). Technology innovation-induced business model change: A contingency approach, Journal of Organizational Change Management, 18(2). 167-183.
Paternoster, N., Giardino, C., Unterkalmsteiner, M., Gorschek, T., & Abrahamsson, P. (2014). Software development in startup companies: A systematic mapping study. Information and Software Technology, 56(10), 1200-1218.
Paul, A. K., & Vincent, T. N. (2018). EMPLOYEE MOTIVATION AND RETENTION: ISSUES AND CHALLENGES IN STARTUP COMPANIES. International Journal of Creative Research Thoughts (IJCRT), 6(1), 2050-2056.
Paulson, A. L., & Townsend, R. (2004). Entrepreneurship and financial constraints in Thailand. Journal of Corporate Finance, 10(2), 229-262.
Pech, R. J., & Cameron, A. (2006). An entrepreneurial decision process model describing opportunity recognition. European Journal of Innovation Management, 9(1), 61-78.
Peearce, II., J.A. Robinsin., Jr. J. R.B. (2000). Strategic Management : Formulation, Implementation and Control. Boston : Richard. D. Irwin
Pihie, Z. A. L., & Bagheri, A. (2013). Students' entrepreneurial regulation and intention to become an entrepreneur: A comparison between public and private universities. South African Journal of Business Management, 44(4), 25-32.
Quinones, G., Nicholson, B., & Heeks, R. (2015). A literature review of E-entrepreneurship in emerging economies: Positioning research on Latin American digital startups. In Entrepreneurship in BRICS (pp. 179-208). Springer, Cham.
Ratten, V., Ferreira, J., & Fernandes, C. (2016). Entrepreneurial and network knowledge in emerging economies: a study of the global entrepreneurship monitor. Review of International business and Strategy, 26(3), 392-409.
Remane, G., Hildebrandt, B., Hanelt, A., & Kolbe, L. M. (2016). Discovering New Digital Business Model Types : a Study of Technology Startups. In Pacific Asia Conference on Information Systems (PACIS).
Ries, E. (2011). The Lean Startup. New York: Crown Busines
Rigby, J., & Ramlogan, R. (2016). The impact and effectiveness of entrepreneurship policy. In Handbook of Innovation Policy Impact. Edward Elgar Publishing
Robbins, S. P. and Coulter,M. (2014), Management, 12th ed., Pearson, Boston
Rosa, P., Kodithuwakku, S. S., & Balunywa, W. (2008). Entrepreneurial Motivation in Developing Countries: What does' Necessity'and'Opportunity'Entrepreneurship Really Mean?.
Salleh, N. H. M., Darawi, Z., Mamat, M. N., Mardzuki, K., Shukor, M. S., & Samsudin, M. (2014). Motivation And Factors Influencing Successful Performance Of Malay Entrepreneurs In Langkawi Island, Malaysia.
Segal, G., Borgia, D., & Schoenfeld, J. (2005). The motivation to become an entrepreneur. International journal of Entrepreneurial Behavior & research, 11(1), 42-57.
Selladurai, M. (2016) Conceptual Framework on Technopreneurship, SELP Journal of Social Science vol VII, issue 27, January-March 2016
Schwartz, D. J. (1987). Magic of thinking success. Wilshire Book Company.
Scuotto, V., & Morellato, M. (2013). Entrepreneurial knowledge and digital competence: Keys for a success of student entrepreneurship. Journal of the Knowledge Economy, 4(3), 293-303.
Shane, S., & Venkataraman, S. (2000). The promise of entrepreneurship as a field of research. Academy of management review, 25(1), 217-226.
Shane, S. (2012). Reflections on the 2010 AMR decade award: Delivering on the promise of entrepreneurship as a field of research. Academy of Management Review, 37(1), 10-20.
Sheung,Chia Thian. 2014. E-Business; The New Strategies Ande-Business Ethics, that Leads Organizations to Success. Global Journal of Management and Business Research ( A ) Volume XIV Issue VIII Version I Year 2014
Stephan, U., Hart, M., & Drews, C. C. (2015). Understanding motivations for entrepreneurship: A review of recent research evidence.
Stoner, J. A. (2016). Manajemen, edisi Indonesia, PT. Prehallindo, Jakarta.
Sukarna. (2011). Dasar-Dasar Manajemen. CV. Mandar Maju. Bandung.
Sunyoto, D. (2013). Kewirausahaan Untuk Kesehatan. Yogyakarta: Nuha Medika.
Susanto, A. B. (2009). Leadpreneurship. Jakarta: Erlanga.
Terry, George R dan Rue, Leslie W. 2015. Dasar-Dasar Menejemen. Cetakan ke 16. Jakarta: PT Bumi Aksara.
Tjiptono Fandy. 2002. Strategi Pemasaran. Edisi Kedua. Cetakan Keenam. Penerbit. Andy. Yogyakarta.
Ucbasaran, D., Westhead, P., & Wright, M. (2009). The extent and nature of opportunity identification by experienced entrepreneurs. Journal of business venturing, 24(2), 99-115
Wang, Z., Lu, K., & Blaabjerg, F. (2012). A simple startup strategy based on current regulation for back-EMF-based sensorless control of PMSM. IEEE Transactions on Power Electronics, 27(8), 3817-3825.
Wibowo, B., & Krisnadi, I. (2016). analisa regulasi fintech dalam membangun perekonomian di Indonesia. Jakarta, Indonesia.
Williams, C. C., & Nadin, S. J. (2012). Tackling entrepreneurship in the informal economy: evaluating the policy options. Journal of Entrepreneurship and Public Policy, 1(2), 111-124.
Williams, C., & J. Nadin, S. (2014). Facilitating the formalisation of entrepreneurs in the informal economy: towards a variegated policy approach. Journal of Entrepreneurship and Public Policy, 3(1), 33-48
Wirasasmita, Y. (1994). Kewirausahaan: Buku Pegangan. Jatinangor: UPT-Penerbitan IKOPIN.
Wong, K. K. K. (2013). Partial least squares structural equation modeling (PLS-SEM) techniques using SmartPLS. Marketing Bulletin, 24(1), 1-32.
Wood, M. S., & Williams, D. W. (2014). Opportunity evaluation as rule‐based decision making. Journal of Management Studies, 51(4), 573-602.
Zhu, Y., Cavusgil, S. T., Xu, Z., & Liu, J. (2018). Entrepreneurial Motivation, Environmental Influences and Short-Term Orientation Among Chinese Digital Start-Ups.
Zimmerer, Thomas W. Norman, Scarborugh. 1996. Entrepreneurship The New Venture Forination. Prentice Hall International Inc.
Zimmerer, T. W., Scarborough, N. M., & Wilson, D. (2008). Kewirausahaan dan manajemen usaha kecil. Jakarta: salemba empat, 85. (diakses pada 27/06/18 pukul 12.25 wib) (diakses pada 14/12/19 pukul 12.25 wib) (diakses pada 14/12/19 pukul 12.25 wib) › lain › Documents › Buletin-16.01.01-06.19.pdf (diakses pada 14/12/19 pukul 12.25 wib) (diakses pada 14/12/19 pukul 12.25 wib)