Dinasti International Journal of Economics, Finance & Accounting
Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) from Volume 5 Number 6 of 2025 to Volume 10 Number 5 of 2030 Accredited Sinta Rank 3 according to Accreditation number: 295/C/C3/KPT/2026, February 3rd, 2026. Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) was published by the Institute to manage and publish scientific journals in Dinasti Publisher in 2020 under the auspices of Yayasan Dharma Indonesia Tercinta (DINASTI) and Universitas Winaya Mukti (UNWIM) Bandung. with e-ISSN: 2721-303X and p-ISSN: 2721-3021 published by the Institute for Managing and Journal Publishing Scientific in Dinasti Publisher. DIJEFA aims to be the center of researchers' publications on Economics, Finance and Accounting. It is published six times a year. Articles can be written in English. Please send articles to our OJS system.
Authors who publish their manuscripts in this journal agree to the following conditions: The copyright on each article belongs to the author(s). The author acknowledges that the Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) has the right to be the first to publish with a Creative Commons Attribution 4.0 International license (Attribution 4.0 International (CC BY 4.0). Authors can submit articles separately, arrange for the non-exclusive distribution of manuscripts that have been published in this journal into other versions (e.g., sent to the author's institutional repository, publication into books, etc.), by acknowledging that the manuscript has been published for the first time in the Dinasti International Journal of Economics, Finance & Accounting (DIJEFA).
The Role of Ground Handling Management in Improving Aircraft Turnaround Time Efficiency
Ground handling plays a crucial role in ensuring efficient aircraft operations, particularly in minimizing turnaround time (TAT). This study aims to analyze the role of ground handling management in improving operational efficiency in air transportation. The method used in this research is a qualitative approach through literature review and analysis of secondary data from aviation reports and previous studies. The results indicate that effective coordination, workforce competency, and the use of technology significantly influence turnaround efficiency. Delays in ground handling activities such as baggage handling, refueling, and passenger boarding can directly impact flight schedules. Therefore, integrated management and operational optimization are essential to enhance service quality and airline performance.
Copyright (c) 2026 Mochamad Reza Pribadi https://creativecommons.org/licenses/by/4.0
Determinants of Fintech Application Usage with Interest as a Mediating Variable among Gen-Z in the Jabodetabek Area
The rapid advancement of digital technology has accelerated the widespread adoption of financial technology (fintech) services, notably the GoPay digital wallet, which maintains a dominant position in the Indonesian e-wallet market. Despite its high penetration, the continuous usage of GoPay among Generation Z remains contingent upon perceived benefits and user trust, particularly concerning personal data security. This study aims to analyze the impact of performance expectancy and trust on the usage of the GoPay application among Generation Z in the Greater Jakarta (Jabodetabek) area, both directly and as mediated by behavioral intention. A quantitative research design was employed, involving the distribution of questionnaires to 400 Generation Z respondents who are familiar with GoPay but are not yet intensive users. Employing Structural Equation Modeling-Partial Least Squares (SEM-PLS) as the analytical framework, this study finds that performance expectancy, trust, and behavioral intention significantly influence GoPay application usage. Notably, performance expectancy does not transmit a significant indirect effect on usage through behavioral intention. By contrast, trust exerts a significant mediated effect on usage, with behavioral intention functioning as an intervening variable in this relationship.
Copyright (c) 2026 Denny Wijaya, Henny Medyawati https://creativecommons.org/licenses/by/4.0
The Influence of Environmental Performance, Carbon Emissions Disclosure, Green Process Innovation, and Green Product Innovation on Firm Value in the Food and Beverage Sub-sector
This study aims to empirically examine the effect of environmental performance, carbon emissions disclosure, green process innovation, and green product innovation on firm value in the food and beverage sub-sector listed on the Indonesia Stock Exchange (IDX) during the 2021–2024 period. This research employs a quantitative approach using a causal associative design, using secondary data from annual and sustainability reports of companies. The sample was selected using purposive sampling, resulting in 149 observations, and analyzed using multiple linear regression with SPSS version 26. The results show that environmental performance has a negative and significant effect on firm value, indicating that higher PROPER ratings are not always perceived positively and may be viewed as a cost burden by investors. Carbon emissions disclosure also has a negative and significant effect, indicating that transparency in carbon emissions is still viewed as a signal of risk and potential future costs. Meanwhile, green process innovation does not have a significant effect on firm value due to its internal nature and limited observability. In contrast, green product innovation has a positive and significant effect on firm value, demonstrating that consumer-oriented innovation can enhance market trust and firm valuation.
Copyright (c) 2026 Putra Rizky Prasetyo, Sri Suryaningsum https://creativecommons.org/licenses/by/4.0
The Influence of Financial Literacy, Financial Behavior, and Overconfidence on the Investment Decisions of Generation Z: College Students in Indonesia
This study aims to analyze the influence of financial literacy, financial behavior, and overconfidence on the investment decisions of Generation Z students in Indonesia. This study uses a quantitative approach with a survey method, utilizing a questionnaire distributed via Google Forms with a 5-point Likert scale. A sample of 294 students aged 18–25 years who have made investments was obtained. Data analysis techniques include descriptive statistics, data quality checks, classical assumption tests, and multiple linear regression analysis, including T-tests, F-tests, and coefficient of determination tests, using IBM SPSS version 22. The results indicate that financial literacy, financial behavior, and overconfidence have a positive and significant influence on the investment decisions of Generation Z students in Indonesia.
Copyright (c) 2026 Rhatu Syelga Fatiyah, Danang Adiputra https://creativecommons.org/licenses/by/4.0
The Impact of Green Accounting, Environmental Disclosure, and Material Flow Cost Accounting on Corporate Profitability
Environmental sustainability issues require companies—particularly those in the consumer sector that contribute to environmental degradation—to focus not only on financial performance but also on environmental impacts, thereby driving the adoption of green accounting, environmental disclosure, and MFCA as approaches to sustainability accounting. This study aims to empirically test the influence of green accounting, environmental disclosure, and Material Flow Cost Accounting (MFCA) on the profitability of consumer sector companies listed on the Indonesia Stock Exchange for the period 2019–2023. This study uses a quantitative approach with a sample of 40 companies (185 observations) selected through purposive sampling based on specific criteria. The research data consists of secondary data obtained from companies’ annual reports and sustainability reports, which were then analyzed using SPSS through classical assumption tests, multiple linear regression, the coefficient of determination (R²), as well as F-tests and t-tests to examine the simultaneous and partial effects of the independent variables on profitability. The research results indicate that Green Accounting does not have a significant effect on profitability (t = 0.594; sig = 0.553), whereas Environmental Disclosure (t = −1.766; sig = 0.079) and MFCA (t = −5.097; sig = 0.001) have a significant negative effect on ROA. These findings indicate that sustainability practices have not yet had a direct impact on improving profitability because they still incur short-term implementation costs, although they have the potential to improve long-term efficiency and performance.
Copyright (c) 2026 Salma Putri Aisyah, Lintang Kurniawati https://creativecommons.org/licenses/by/4.0
The Influencer of Authenticity Attributes and Celebrity Congruence on Purchase Intention: The Mediating Role of Parasocial Relationship
This study examines the influence of authenticity attributes and celebrity congruence on purchase intention through parasocial relationship. The purpose of this research is to understand how influencer characteristics and perceived congruence shape emotional attachment and influence consumer purchase intention in the context of self-branding. This study adopts a quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. Data were collected through an online questionnaire from 299 respondents who follow Sashfir and have been exposed to Lafiye promotional content. The findings indicate that expertise, truthful endorsement, and uniqueness have a positive and significant effect on purchase intention, while sincerity and visibility do not show significant effects. Celebrity congruence has a positive and significant effect on purchase intention. Furthermore, authenticity attributes and celebrity congruence significantly influence parasocial relationship, which in turn significantly affects purchase intention. These findings highlight the importance of emotional bonds between influencers and audiences in driving consumer behavior.
Copyright (c) 2026 Aisya Tsuraya, Erlita Ridanasti https://creativecommons.org/licenses/by/4.0
The Influence of Social Media Marketing Activities (SMMAs) on Customer Loyalty Mediated by Consumer Brand Engagement among Customers of Rumah Makan Padang Payakumbuah in Surabaya
The rapid development of social media has transformed marketing strategies, particularly in the culinary sector, where social media serves not only as a promotional tool but also as a platform to build consumer relationships and engagement. This study aims to analyze the influence of Social Media Marketing Activities (SMMAs) including entertainment, interaction, trendiness, customization, and electronic word-of-mouth (e-WOM) on customer loyalty, with Consumer Brand Engagement as a mediating variable. This research employs a quantitative approach using a survey method targeting customers of Rumah Makan Padang Payakumbuah in Surabaya. Data were collected through questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 3. The results indicate that entertainment, interaction, trendiness, and e-WOM have a positive and significant effect on Consumer Brand Engagement, while customization does not show a significant effect. Furthermore, Consumer Brand Engagement is proven to have a strong positive and significant effect on Customer Loyalty. These findings suggest that social media marketing activities play a crucial role in enhancing consumer engagement, which subsequently leads to increased customer loyalty. This study contributes theoretically to the development of digital marketing and consumer behavior literature, particularly in understanding the mediating role of engagement. Practically, the results provide insights for culinary businesses in designing effective social media strategies to strengthen customer relationships and loyalty.
Copyright (c) 2026 Nailatur Rohmah, Yanuar Dananjaya https://creativecommons.org/licenses/by/4.0
Digital Gold Installment Innovation at Bank Muamalat: Sharia Compliance and Digital Accessibility
This study analyzes the innovation of the digital gold installment product Solusi Emas Hijrah (SOLEH) at Bank Muamalat, focusing on sharia compliance and accessibility. The background highlights the rapid growth of Islamic fintech in Indonesia alongside persistent public doubts about the permissibility of digital gold installment transactions and weaknesses in the implementation of the Rahn contract. The objective is to understand how digital innovation is integrated, how sharia compliance is executed, and how accessibility is perceived by customers. A qualitative case study approach was employed at Bank Muamalat’s Genteng sub branch in Banyuwangi. Data were collected through in depth interviews with the branch manager, funding officer, and two customers, supported by observation and documentary studies. The findings reveal that the product successfully integrates digital convenience through the Muamalat DIN application with the security of physical gold ownership using Murabahah and Rahn contracts, offering high financing limits up to 500 grams and a tenor of 10 years. Sharia compliance is implemented through rigorous verification, customer education, and price transparency. However, the Rahn contract still shows weaknesses in asset ownership clarity. Accessibility encompasses three interrelated dimensions: digital, economic (installment affordability is more valued by customers), and cognitive (low public understanding remains the greatest challenge). The study concludes that the success of Islamic fintech depends not merely on technological innovation but on tangible sharia compliance and addressing fundamental financial needs.
Copyright (c) 2026 Wafiroh Dwi Adlha, Lely Ana Ferawati Ekaningsih https://creativecommons.org/licenses/by/4.0
Does Profitability Really Matter? Unmasking the Mediating Path Between Market Performance and Firm Value
This study analyzes the role of profitability in mediating the effects of stock price, liquidity, and asset growth on firm value in the healthcare subsector of the Indonesia Stock Exchange for the period 2021-2024. The sample was selected using purposive sampling, resulting in 67 annual reports from 17 companies. Data analysis included descriptive statistic, classical assumption test, and path analysis using SPSS 25. The results indicate that stock price has a significant effect on profitability but does not directly affect firm value. Liquidity has a significant effect on both profitability and firm value. Conversely, asset growth does not affect either profitability or firm value. Profitability mediates the effects of stock price and liquidity on firm value but does not mediate the relationship between asset growth and firm value. these findings indicate that profitability acts as an important mediating variable in the relationship between stock price and liquidity. This study is expected to serve as a reference for companies and investors in making more accurate and strategic decisions, particularly in optimizing financial performance to enhance firm value.
Copyright (c) 2026 Ruth Anindya Briegita, Abdul Kahar, Ni Made Suwitri Parwati, Muhammad Ilham Pakawaru https://creativecommons.org/licenses/by/4.0
The Effect of Transfer Pricing, Thin Capitalization, and Capital Intensity on Tax Agressiveness in Industrial Companies in Indonesia for the Period 2020-2024
Tax aggressiveness is one of the strategies companies use to minimize their tax burden. This practice can lead to tax compliance issues and impact state revenue. This study aims to examine the influence of transfer pricing, thin capitalization, and capital intensity on tax aggressiveness in Indonesian industrial companies for the 2020-2024 period. Transfer pricing is assessed using related party transaction indicators, thin capitalization is assessed using the debt-to-equity ratio (DER), capital intensity is assessed using investment indicators in fixed assets, namely the capital intensity ratio (CIR), while tax aggressiveness is assessed from the effective tax rate (ETR). This study chose a quantitative approach from secondary data sources. The population in this study is divided into industrial companies recorded on the IDX for the 2020-2024 period, with a total population of 65 companies. The sampling technique was purposive sampling for a total sample of 12 companies from 60 observation data. Data analysis was carried out using the PLS-SEM (Partial Least Square) approach and processed using the WarpPls 8.0 application. The study findings indicate that Transfer Pricing and Thin Capitalization have a negative and significant impact on Tax Aggressiveness, while Capital Intensity has a positive and significant impact on Tax Aggressiveness.
Copyright (c) 2026 Suhartini, Ni Made Suwitri Parwati https://creativecommons.org/licenses/by/4.0
Brand Love as a Key Mediator: Linking Product and Web Design Quality to Purchase Decisions among Shopee Consumers in West Kalimantan
The rapid growth of e-commerce in Indonesia has significantly transformed consumer shopping behavior and intensified competition among digital platforms. This study aims to examine the influence of product quality and website design quality on purchase decisions, as well as to analyze the mediating role of brand love among Shopee users in West Kalimantan. A quantitative approach was employed using a survey method involving 200 respondents across several regions in West Kalimantan. Data were analyzed using Structural Equation Modeling with AMOS, and the mediating effect was tested using the Sobel test. The results indicate that product quality and website design quality have a positive and significant effect on purchase decisions. Both variables also significantly influence brand love, which in turn has a positive and significant effect on purchase decisions. Furthermore, brand love is proven to significantly mediate the relationship between product quality and website design quality on purchase decisions. These findings highlight the important role of emotional factors in strengthening the influence of quality attributes on consumer purchase decisions in the e-commerce context. This study contributes to the development of digital marketing literature and provides practical implications for businesses to develop strategies that emphasize both quality and emotional consumer engagement.
Copyright (c) 2026 Dwi Adnes Julians Cristianto, Lauw Sun Hiong, Stivenes Tjin Siam https://creativecommons.org/licenses/by/4.0
The Influence of Financial Inclusion, Digital Financial Literacy, and Risk Perception on Investment Decisions in Generation Z
This study aims to analyze the influence of financial inclusion, digital financial literacy, and risk perception on investment decisions in Generation Z in Greater Jakarta. The background of the research is based on the increasing number of young investors in the Indonesian capital market, but there is still a gap between access to finance, digital-financial capabilities, and the quality of investment decisions. This study uses a quantitative approach with purposive sampling techniques. The respondents of the study were 244 Generation Z aged 18-29 years old who were domiciled in Greater Jakarta, had experience investing in the capital market, and used financial or digital investment applications. The data was analyzed using Structural Equation Modeling based on Partial Least Squares (SEM-PLS) with the help of SmartPLS. The results of the study show that financial inclusion has a positive and significant effect on investment decisions. Digital financial literacy also has a positive and significant effect on investment decisions. In addition, risk perception has been proven to have a positive and significant effect on investment decisions. The R-square value of 0.652 shows that the three variables are able to explain 65.2% of the variation in investment decisions. These findings confirm that Generation Z's investment decisions are influenced by the ease of access to finance, the ability to understand digital financial services, and the ability to evaluate investment risks.
Copyright (c) 2026 Galih Rizkie Harianto, Ranila Suciati https://creativecommons.org/licenses/by/4.0
The Influence of Budgetary Slack on Managerial Performance with Leadership Style as a Moderating Variable
This study aims to analyze the effect of budgetary slack on managerial performance with leadership style as a moderating variable in companies in DKI Jakarta. The research uses a quantitative approach with the explanatory research method. Data were collected thru questionnaires distributed to 220 respondents, consisting of middle and upper-level managers from 68 companies. The analysis technique used is Partial Least Square-based Structural Equation Modeling (SEM-PLS). The research results show that budgetary slack has a positive and significant impact on managerial performance. This indicates that slack can provide flexibility for managers in facing uncertainty and achieving performance targets. Additionally, leadership style has also been proven to have a positive and significant impact on managerial performance and is the most dominant variable in the research model. Furthermore, leadership style is capable of moderating the relationship between budgetary slack and managerial performance, although with a relatively small influence. This research implies that companies need to effectively manage budgetary slack practices and improve the quality of leadership styles to support managerial performance. Future research is recommended to add other variables and expand the research subjects to obtain more comprehensive results.
Copyright (c) 2026 Nanang Mursid, Karsam, Atik Budi Paryanti https://creativecommons.org/licenses/by/4.0
The Influence of Competence, Compensation, and Communication Skills on Work Productivity at PT Putra Darma Indonesia
Human resource management (HRM) constitutes a critical determinant of a company’s ability to achieve organizational objectives and sustain employee productivity. This study aims to examine the influence of competence, compensation, and communication skills on employee work productivity at PT Putra Darma Indonesia, a company operating in the coffee industry and export sector. The company faces several challenges, including suboptimal employee competence resulting from limited training opportunities, a compensation system that has yet to fully align with employees’ needs and expectations, and inadequate communication skills due to ineffective formal communication channels. This research was conducted to evaluate the extent to which these three variables contribute to employee productivity. The findings reveal that competence does not exert a significant influence on work productivity, whereas compensation and communication skills demonstrate significant effects, with communication skills exhibiting a negative directional relationship. Simultaneously, the three variables collectively influence employee productivity. These findings indicate that the company should optimize its compensation system while also reassessing and strengthening competence development and communication practices to improve employee productivity more effectively.
Copyright (c) 2026 Fariza Fitria, Nurma Sari, Rizky Aulia Dita https://creativecommons.org/licenses/by/4.0
Implementation of the PIECES Framework and the Effectiveness of the Online Weighbridge System on Road Traffic Safety through Driver Compliance
Over Dimension and Over Loading (ODOL) violations remain a major contributor to infrastructure degradation and traffic accidents in Indonesia, particularly in Banten Province. The Online Weighbridge System (Jembatan Timbang Online/JTO) at UPPKB Cikande was designed as a technology-based monitoring instrument to mitigate these violations. This study aims to analyze the implementation of the PIECES Framework (Performance, Information, Economics, Control, Efficiency, Service) and the effectiveness of JTO on road traffic safety, with driver compliance acting as a mediating variable. A quantitative approach was employed through a questionnaire survey of 385 freight drivers selected via purposive sampling at UPPKB Cikande, and the data were analyzed using Structural Equation Modeling–Partial Least Square (SEM-PLS) on SmartPLS. The results demonstrate that JTO effectiveness has a positive and significant impact on driver compliance (0.689) and on traffic safety (0.666); Furthermore, driver compliance significantly influences traffic safety (0.294). The PIECES Framework significantly affects both compliance (0.298) and safety (0.314), with compliance serving as a significant mediator in both pathways. The “Performance” and “efficiency” dimensions obtained the highest scores, indicating that JTO has successfully accelerated the weighing process, whereas “service” and “control” require further enhancement. The study concludes that integrating PIECES Framework with JTO operations strengthens compliance and supports safer freight transportation. It recommends the optimization of system technology, supervisory services, and consistent law enforcement to foster adaptive and data-driven transportation policies.
Copyright (c) 2026 Jati Kristianto, Aang Gunawan, Edhie Budi Setiawan https://creativecommons.org/licenses/by/4.0
The Effect of Work Discipline, Motivation, and Organizational Culture on Employee Performance at Krisna Oleh-Oleh Khas Bali 5
This study aims to analyze the influence of work discipline, motivation, and organizational culture on employee performance at Krisna Oleh-Oleh Khas Bali 5. This research uses a quantitative approach with multiple linear regression analysis. The population in this study consists of all employees, with a total sample of 83 respondents determined using a saturated sampling technique. Data were collected through questionnaires and analyzed using SPSS software. The results show that simultaneously, work discipline, motivation, and organizational culture have a positive and significant effect on employee performance. Partially, work discipline and motivation have a positive and significant effect on employee performance, while organizational culture does not have a significant effect. Work discipline is identified as the most dominant variable influencing employee performance. These findings indicate that improving employee performance can be achieved through strengthening work discipline and enhancing motivation, as well as optimizing the implementation of organizational culture so that it can be more deeply internalized in employees’ work behavior.
Copyright (c) 2026 Komang Ayu Tri Astiti, Kadek Rai Suwena, Ni Made Suci https://creativecommons.org/licenses/by/4.0
The Effect of the Fraud Hexagon Model on Fraudulent Financial Reporting in State-Owned Enterprises
Fraud cases in Indonesia are largely “dominated by state-owned enterprises (SOEs), ironically, these state-owned enterprises are agents of development and drivers of national economic growth (Sari et al., 2023). The purpose of this study is to analyze the influence of the hexagon theory on detecting fraud in the financial reporting of SOEs listed on the Indonesia Stock Exchange (IDX) between 2020 and 2024. The research methodology used was a quantitative method with multiple linear regression analysis. The results of this study indicate that pressure, rationalization, and collusion have a positive effect on the risk of fraudulent financial reporting. Meanwhile, opportunity, capability and ego factors do not have a positive effect on fraudulent financial reporting. It is recommended that future research combine quantitative and qualitative methods to obtain a comprehensive picture of the measurement of the six hexagon elements that are risk factors for fraudulent financial reporting. Future research can also analyze the measurement of independent variables in more depth. Furthermore, it is recommended to find other measurements for variables that, based on the results of this study, do not have an influence on fraudulent financial reporting. The contribution of this research to companies is that companies can map the risk factors for fraudulent financial reporting so that they can take preventive measures by implementing a code of conduct. Furthermore, stakeholders should be more discerning in their response to audit opinions received by companies.
Copyright (c) 2026 Hanna Meyrani, Yanuar Ramadhan, Agus Munandar, Endah Sri Wahyuni https://creativecommons.org/licenses/by/4.0
The Effect of Transfer Pricing, Capital Intensity on Tax Avoidance with Sustainability Report as a Moderation Variable
Tax data shows an increasing trend in Tax avoidance, with tax target achievements of 107.15% in 2021, 115.6% in 2022, 108.8% in 2023, and 97.2% in 2024, highlighting the need to analyze factors that influence Tax avoidance. On the other hand, sustainability reporting is considered to reflect a company's commitment to transparency and social responsibility, which can reduce the tendency for Tax avoidance. This study aims to examine the effect of Transfer pricing and Capital intensity on Tax avoidance, as well as to test sustainability reporting as a moderating variable. Secondary data were collected from the financial statements and sustainability reports of 20 energy sector companies listed on the Indonesia Stock Exchange (IDX) during the 2021–2024 period, with the sample selected using purposive sampling. Analysis was conducted using Moderated Regression Analysis (MRA) via SPSS. The results indicate that before moderation, Transfer pricing has a significant positive effect on Tax avoidance, but after being moderated by sustainability reporting, the effect becomes significantly negative, suggesting that sustainability reporting can curb Tax avoidance practices. Capital intensity has a significant negative effect on Tax avoidance, both before and after moderation. The interactions between Transfer pricing and Sustainability reporting, as well as between Capital intensity and Sustainability reporting, strengthen the influence of the independent variables on Tax avoidance. These findings confirm that sustainability reporting plays a strategic role in enhancing corporate transparency and accountability regarding tax obligations.
Copyright (c) 2026 Anggi Regita Cahyani, Harnovinsah, Darmansyah, Sri Ambarwati, Syahril Djaddang https://creativecommons.org/licenses/by/4.0
The Influence of Word of Mouth, Complaint Handling, and Service Quality on Customer Loyalty at Salon Surya in Singaraja
Abstract: This study aims to empirically examine the effect of word of mouth, complaint handling, and service quality on customer loyalty at Salon Surya in Singaraja. This research employs a quantitative method with a cross-sectional survey technique. The population consists of customers of Salon Surya in Singaraja, with a sample of 160 respondents selected using purposive sampling. Data were collected through questionnaires using a Likert scale and analyzed using multiple linear regression. The findings indicate that word of mouth, complaint handling, and service quality have a significant effect on customer loyalty, both partially and simultaneously, with service quality emerging as the most dominant variable in enhancing customer loyalty, while word of mouth and complaint handling also contribute positively. Theoretically, this study demonstrates that these three variables play important roles in enhancing customer loyalty in the beauty service industry and enriches the existing literature by emphasizing the dominance of service quality, supported by effective complaint handling and positive word of mouth. Practically, the findings provide valuable implications for the beauty service industry, particularly for Salon Surya in Singaraja, suggesting that improving service quality should be the primary strategy to enhance customer loyalty, accompanied by effective complaint handling and the encouragement of positive word of mouth to strengthen customer relationships and improve business performance. However, this study is limited to a single research location and focuses only on three independent variables, namely word of mouth, complaint handling, and service quality.
Copyright (c) 2026 Dewi Aryanti, Putu Indah Rahmawati, Made Ary Meitriana https://creativecommons.org/licenses/by/4.0
Integrating STP and Marketing Mix (4P) for Effective Storytelling Content Development for the Avoskin’s Brand on Instagram
Technological developments demand a more personalized marketing approach for Generation Z. Creating Storytelling Content on Instagram is an effective strategy for building emotional bonds, but its success depends heavily on the alignment of Segmenting, Targeting, Positioning (STP) and Marketing Mix (4P) strategies with audience preferences to prevent message gaps. Therefore, this study aims to determine the relationship between STP and Marketing Mix on the creation of Storytelling Content on Avoskin’s's Instagram social media. This study uses a quantitative approach with a data collection method through the distribution of online questionnaires to 105 respondents who are Avoskin’s's Instagram followers. Sampling was carried out using a purposive sampling technique. The collected data were then analyzed using descriptive statistical analysis methods and multiple linear regression with the help of IBM SPSS software tools. The results of the study prove that the STP and Marketing Mix variables partially and simultaneously have a positive and significant relationship on the creation of Storytelling Content. Together, the two independent variables contribute 86.7% to Storytelling Content. In conclusion, the integration of targeted STP mapping as a narrative foundation and the implementation of the right Marketing Mix has proven to be crucial in creating digital marketing content that is adaptive, interactive, and relevant to the target market.
Copyright (c) 2026 Ayu Apriana, Sampurno Wibowo, Leni Cahyani https://creativecommons.org/licenses/by/4.0
The Role of Customer Satisfaction in Mediating the Effect of Service Quality and Trust on Customer Loyalty at LPD Tanjung Benoa
This study aims to analyze the role of customer satisfaction in mediating the influence of service quality and trust on customer loyalty at LPD Tanjung Benoa. The phenomenon of declining customer numbers and decreasing levels of customer satisfaction formed the basis for conducting this research. Customer loyalty is an important factor for the sustainability of financial institutions; therefore, service quality and trust need to be improved in order to create sustainable customer satisfaction. This study employed a quantitative approach with an explanatory research design. The population consisted of all loan and deposit customers of LPD Tanjung Benoa, totaling 1,242 customers. The sampling technique used was probability sampling with a simple random sampling method, resulting in a sample of 160 respondents. Data were collected through the distribution of questionnaires using a Likert scale. The data analysis technique used was Structural Equation Modeling based on Partial Least Square (PLS-SEM). The results showed that service quality has a positive and significant effect on customer loyalty, trust has a positive and significant effect on customer loyalty, and customer satisfaction has a positive and significant effect on customer loyalty. In addition, service quality and trust were also proven to have a positive and significant effect on customer satisfaction. Customer satisfaction was able to mediate the influence of service quality on customer loyalty and also mediate the influence of trust on customer loyalty at LPD Tanjung Benoa.
Copyright (c) 2026 Mensen Mone Hae, Ni Luh Wayan Sayang Telagawathi, Ni Made Ary Widiastini https://creativecommons.org/licenses/by/4.0
The Influence of Green Economy Policies on Company Marketing Strategies in Indonesia
This study examines the influence of green economic policies on the marketing strategies of companies in Indonesia. Using a qualitative approach, the study analyzes how different types of green economic policies influence the innovation strategies of manufacturing companies, identifies factors that facilitate or hinder the adoption of sustainable business practices, and evaluates the effectiveness of these policies in encouraging innovation. The results show that policies that combine regulation with economic incentives are most effective in stimulating sustainable innovation. Companies respond by increasing investment in clean technologies, adopting eco-design approaches, and even changing their business models. The effectiveness of these policies varies depending on company size, with SMEs facing greater challenges in adapting. The study also reveals the critical role of digital technologies in accelerating sustainable innovation, despite raising concerns about the digital divide. Key challenges identified include the risk of carbon leakage and the need for international policy coordination. The study concludes that while green economy policies have significant potential to drive the transformation of the manufacturing sector towards more sustainable practices, their implementation requires a cautious approach tailored to specific contexts. Recommendations include developing specific support programs for SMEs, enhancing international cooperation, and investing in education and infrastructure to support the transition to a green economy.
Copyright (c) 2026 Seno Sudarmono Hadi https://creativecommons.org/licenses/by/4.0
A Systematic Review of How Usability and Accessibility Drive Satisfaction in Next-Gen E-Government
This study discusses user satisfaction in e-government service using the framework of communication theory, specifically the usability-accessibility standard and the Technology Acceptance Model (TAM). The primary aim is to analyze how usability and accessibility affect user satisfaction on various e-government platforms. This will be based on communications and information system theories. The study does not formulate a strict hypothesis but would be open to well-considered systems that are well-correlated with citizen satisfaction. A systematic literature review (SLR) was conducted, combining 54 peer-reviewed papers from 2008 to 2024. Utilizing PRISMA guidelines, articles were chosen and analyzed thematically within six research questions (RQ1–RQ6). Methods employed were qualitative and quantitative, including questionnaires, usability testing, and model-based measurement (e.g., TAM, DeLone & McLean IS Success Model) as the primary framework of analysis. Results show that usability (32 studies) and accessibility (in 32 combined cases) are standard drivers of satisfaction, particularly in Government-to-Citizen (G2C) services, which made up 85% of the articles. Technical limitations, poor interface design, and infrastructural deficiency were the most cited hindrances. The findings validate TAM's explanatory power and coincide with previous communication-oriented usability models, such as ISO 9241. Though user-centered design is cited most, it’s not examined as a distinct variable for accessibility in this review. This review concludes that e-government user satisfaction is defined by a combination of technical, design, and communication variables. Future research must concentrate on accessibility as a standalone measure and broaden research on Government-to-Government (G2G) services to gain a comprehensive understanding.
Copyright (c) 2026 Mohammad Bintang Progresto, Muhammad Rifqi Arviansyah https://creativecommons.org/licenses/by/4.0
A Literature Study on Cultural Digitalization in Efforts to Enhance Product Value and National Image in the Creative Industry
The study ains to examine how cultural digitalization is implemented within the creative industry sector and whether it contributes to enhancing product value and national image. This research employs a literature review method by analyzing 34 relevant articles obtained from Google Scholar, DOAJ, SINTA portal, and other academic scientific databases using the keywords “cultural digitalization,” “digital transformation,” “creative industry,” “national image,” and “product value.” Although numerous studies have discussed cultural digitalization within the creative industry context, a significant gap remains. Specifically, there is no clearly integrated model that systematically links the stages of cultural digitalization to improvements in product value and national image. Therefore, this study proposes an integrated model approach consisting of five stages of cultural digitalization: digital data collection, cultural adaptation into digital platforms, creative marketing strategies, global self-image positioning strategies, and sustainable digital transformation. The findings suggest that integrating these stages into a comprehensive framework connects previous research outcomes, particularly in explaining the relationship between digital transformation, product value enhancement, and national image development. Future research is expected to further develop a sustainable cultural digitalization implementation model and conduct empirical analyses across creative industry subsectors to strengthen economic value and national image.
Copyright (c) 2026 Osin Marjelina Leho, Ni Made Ary Widiastini, Ni Nyoman Yulianthini https://creativecommons.org/licenses/by/4.0
Blue Ocean Strategy in Healthy Bakeries in Bali
This study aims to analyze the implementation of the Blue Ocean Strategy in healthy bakeries in Bali in creating new market spaces and sustainable competitive advantages. The research employed a qualitative approach using a case study method at Oka’s Bakery & Cafe, Finnfit Bakery, and Bali Buda. The findings reveal that the three bakeries successfully established new market spaces grounded in the healthy lifestyle trend through value innovation, product differentiation, and enhanced customer experience. Finnfit Bakery demonstrated the strongest strategy in developing a niche market based on the concept of a fitness-oriented bakery, while Bali Buda excelled in emotional branding and sustainability practices. Oka’s Bakery illustrated a transformation process from a conventional bakery into a health-oriented bakery business. The study further indicates that value innovation occurs not only at the product level but also within the dimensions of consumption experience and the lifestyle meanings offered to customers. The competitive advantages possessed by healthy bakeries in Bali are characterized as valuable, rare, inimitable, and non-substitutable.
Copyright (c) 2026 Dewa Ayu Iva Kayana Putri https://creativecommons.org/licenses/by/4.0
Determination of Women's Skincare Product Purchase Decisions: The Role of Halal Labels, Lifestyle, and Brand Awareness
This study aims to determine the role of halal labels, lifestyle, and brand awareness on women's skincare product purchasing decisions in Tangerang City. The object of the study focused on consumer behavior, where skincare products were used as the context, with Wardah being the most frequently chosen brand by respondents. This study used a quantitative approach with a purposive sampling technique. The sample size was 100 respondents with an age range of 15 to 54 years. Data collection was carried out through a questionnaire with a Likert scale. Data analysis using SPSS version 25 included descriptive statistical analysis, validity and reliability tests, classical assumption tests, regression tests, correlation tests, coefficient of determination tests, and hypothesis tests. The results showed that partially halal labels, lifestyle, and brand awareness had a positive and significant effect on purchasing decisions. Simultaneously, these three variables also had a positive and significant effect on purchasing decisions. The coefficient of determination value of 0.597 indicated that halal labels, lifestyle, and brand awareness were able to explain purchasing decisions by 59.7%, and the remaining 40.3% was influenced by other factors outside this study. This study shows that clarity of halal labels, lifestyle compatibility, and brand awareness play a significant role in driving skincare product purchasing decisions. Limitations of this study lie in the combination of variables used and the focus on female skincare consumers in Tangerang City. The results are expected to inform business owners' considerations in developing more effective marketing strategies.
Copyright (c) 2026 Farhandika Rahid Firmansyah, Humairoh https://creativecommons.org/licenses/by/4.0
The Influence of Big 4 Audit Firms and Audit Fees on the Communication of Key Audit Matters with the Moderating Role of Audit Committee Financial Expertise
This study examines the effect of Big 4 audit firms and audit fees on the communication of Key Audit Matters, with audit committee financial expertise as a moderating variable. The study was conducted on companies listed on the Indonesia Stock Exchange during 2022–2024. This research uses a purposive sampling method, resulting in a sample of 501 companies from a population of 930, with a total of 1,503 observations. The analytical method used is negative binomial regression. The results of this study show that Big 4 audit firms have a significant positive effect on both the number of issues and number of words in KAMs. Audit fees do not have a significant effect on the number of KAMs issues but have a significant negative effect on the number of KAMs words. In addition, audit committee financial expertise is able to strengthen the relationship between Big 4 audit firms and both the number of issues and the number of words in KAMs. Conversely, it is not able to moderate the relationship between audit fees and both the number of issues and words in KAMs.
Copyright (c) 2026 Adillah Abir Syofnita, Annisaa Rahman https://creativecommons.org/licenses/by/4.0
The Impact of Key Audit Matter Disclosures on Audit Report Lag in Indonesia
Timely audited financial reporting is essential for maintaining the relevance of accounting information and reducing information asymmetry among stakeholders. Following the implementation of SA 701, Key Audit Matter (KAM) disclosures have become an important component of auditor reporting that may influence audit completion time. This study examines whether KAM disclosure characteristics affect Audit Report Lag (ARL) among non-financial firms listed on the Indonesia Stock Exchange during 2022–2024.This study employs panel data regression using 771 firm-year observations from 257 firms in the consumer cyclicals, property and real estate, and energy sectors. The results show that the number of KAMs has no significant effect on ARL. By contrast, the length of KAM disclosure is negatively affect ARL. In addition, firm size, profitability, leverage, and audit opinion do not significantly affect ARL. These findings imply that the length of KAM disclosure, rather than its quantity, is more relevant in explaining audit timeliness in Indonesia.
Copyright (c) 2026 Syarifah Nailul Azkia, Dini Rosdini, Citra Sukmadilaga https://creativecommons.org/licenses/by/4.0
The Effect of ESG Performance on Audit Report Lag: The Moderating Role of Audit Firm Size
This study examines the effect of Environmental, Social, and Governance (ESG) performance on audit report lag (ARL) with audit firm size as a moderating variable. The study employs a quantitative approach using panel data from manufacturing companies listed on the Indonesia Stock Exchange during the 2019–2024 period. Data were analyzed using panel regression with the Random Effect Model (REM). The results indicate that the governance score has a significant negative effect on audit report lag, while the environment score and social score do not show significant effects. Furthermore, audit firm size only moderates the relationship between social score and audit report lag, whereas no moderating effect is found for the environmental and governance dimensions. These findings suggest that auditors place greater emphasis on governance quality than on environmental and social disclosures in assessing audit risk and audit efficiency. This study contributes to the literature on ESG and audit timeliness in emerging markets and provides practical implications for companies, auditors, and regulators regarding the importance of governance quality and ESG integration in improving financial reporting timeliness.
Copyright (c) 2026 Anisa Eka Askiantari, Abdul Rohman https://creativecommons.org/licenses/by/4.0
The Influence of Socioeconomic Factors in Improving VAT Compliance and Moderated by Tax Knowledge (A Study on MSMEs in Southwest Sumba Regency, East Nusa Tenggara)
This study aims to analyze the influence of socio-economic factors on Value Added Tax (VAT) compliance among MSMEs in Southwest Sumba Regency, East Nusa Tenggara Province, Indonesia, with tax knowledge as a moderating variable. The study employs an associative quantitative approach using the Structural Equation Modeling–Partial Least Square (SEM-PLS) method. The sample consists of 307 MSMEs selected through a simple random sampling technique. The results indicate that tax rule complexity, tax sanctions, detection probability, tax ethics, tax fairness, and perceptions of government spending have a positive effect on VAT compliance, while tax service quality does not have a significant effect. The tax knowledge variable only moderates the relationship between tax ethics and VAT compliance in a weakening direction and does not moderate the relationships between the other variables. Overall, VAT compliance is more influenced by structural factors, moral considerations, and perceptions of tax benefits rather than the level of taxpayer knowledge. These findings highlight the importance of strengthening government spending transparency, enforcing tax regulations, and enhancing tax education to improve sustainable MSME compliance.
Copyright (c) 2026 Agustina Koni Loda, Ni Kadek Sinarwati, Made Aristia Prayudi https://creativecommons.org/licenses/by/4.0
The Influence of Administrative Practices and Service Quality on Patient Loyalty Mediated by Patient Satisfaction
Acquiring new patients and retaining existing patients is a challenge for healthcare institutions due to competition in the healthcare industry. This study aims to analyze the influence of administrative practices and service quality on patient loyalty through patient satisfaction as the mediator. The study population was patients at Pelabuhan Hospital Palembang. A total of 156 patients became the research respondents. Purposive sampling technique was chosen as the method of obtaining the research sample. Data collection was carried out using Google Forms. Data analysis methods used were PLS SEM and importance performance map analysis. The results of the study did not indicate any influence of administrative practices on patient loyalty, but administrative practices had a positive effect on patient satisfaction. Service quality was found to have a positive effect on patient satisfaction and also patient loyalty. Patient satisfaction was found to have a positive effect on patient loyalty. Patient satisfaction fully mediated the effect of administrative practices on patient loyalty. Patient satisfaction partially mediated the effect of service quality on patient loyalty. Service quality and patient satisfaction are factors that must be considered to maintain patient loyalty. Further research can be conducted on other patients at other hospitals around Palembang, conducted longitudinally, and using a combination of qualitative and quantitative methods to enrich the research results.
Copyright (c) 2026 Sylvia Agestie, Rizqi Athalia, Thalia Puteri Oktariana, Maria Nainggolan H https://creativecommons.org/licenses/by/4.0
Implementation and Role of the Productive Waqf Incubation Program (IWP) of the Ministry of Religious Affairs of the Republic of Indonesia in the Development of Nazhir Entrepreneurship
This study examines the implementation and role of the Productive Waqf Incubation Program (IWP) of the Ministry of Religious Affairs of the Republic of Indonesia in developing nazhir entrepreneurship. The study is motivated by the large potential of waqf in Indonesia that has not yet been fully managed productively, since many waqf assets are still used for direct worship purposes and have not been directed toward sustainable socio-economic activities. This research aims to analyze the implementation of IWP, its role in strengthening the entrepreneurial capacity of nazhir, and its impact on local economic development and community welfare. This study uses a qualitative method with a descriptive approach. Data were obtained through observation of productive waqf practices, interviews with the Directorate of Zakat and Waqf Empowerment and nazhir who received the program, and documentation studies of regulations, reports, and related literature. The findings show that IWP is implemented through asset mapping, administrative and field verification, business feasibility assessment, nazhir training and certification, capital assistance distribution, mentoring, monitoring, evaluation, and business development. The program transforms nazhir from administrative managers into social entrepreneurship actors who are able to develop waqf assets productively, professionally, and accountably. This study concludes that IWP can serve as a sustainable productive waqf development model in Indonesia and can be replicated according to each region's local potential in a more adaptive, measurable, collaborative, inclusive, and public-benefit-oriented manner.
Copyright (c) 2026 Yessy Septrimadona, Nur Azwani bt Mansor, Siti Aisyah Adelina , Julina https://creativecommons.org/licenses/by/4.0
Baktiseraga Village Governance as a Best Practice of Good Governance in Buleleng Regency
This study aims to comprehensively explore the implementation of good governance principles and identify the enablers and barriers of governance capacity in Baktiseraga Village, Buleleng Regency. Amidst the widespread phenomenon of village fund misallocation at the local level, Baktiseraga Village emerges as a high-performing entity that warrants deep investigation. By integrating Stakeholder Theory to analyze the Pentahelix actors and the Governance Capacity Framework (GCF) for systemic dimensions, this qualitative study employs an in-depth case study design. Data were gathered through semi-structured interviews with 15 key informants, non-participant observations, and documentation studies, which were then analyzed using an interactive model consisting of data reduction, data display, and conclusion drawing. The GCF scoring results demonstrate that Baktiseraga Village has successfully achieved a highly optimal transformative capacity level (score ++) in granular information transparency, inclusive accountability, and organic public participation with zero transaction costs by revitalizing the cultural value of ngayah. However, administrative gaps in formal authority and the institutionalization of innovation that remains person-centric pose potential barriers. This study concludes that the governance model of Baktiseraga Village represents a valid best practice in local public administration, offering a strategic recommendation to codify these innovations into Village Regulations.
Copyright (c) 2026 Kadek Dwinda Yudha Pratama, Putu Indah Rahmawati, Komang Krisna Heryanda https://creativecommons.org/licenses/by/4.0
Business Development Strategy Using Swot Analysis in an Effort to Improve Competitiveness at UD Sinar Terang
This study aims to formulate business development strategies to enhance competitiveness at UD Sinar Terang using SWOT analysis. The research employs a descriptive qualitative method, with data collected through interviews, observations, and documentation. The informants include the business owner, employees, suppliers, and customers. The results indicate that UD Sinar Terang's main strengths lie in friendly service, honesty, competitive pricing, product completeness, and strong relationships with customers and suppliers. However, weaknesses include manual recording systems, dependence on the owner, and potential operational errors. From an external perspective, opportunities include increasing construction activities, partnerships with contractors, and digital marketing potential. Meanwhile, threats mainly arise from intense price competition and the presence of numerous competitors. Based on IFAS and EFAS analysis, UD Sinar Terang is positioned in Quadrant I (Strength–Opportunity), indicating an aggressive strategy. Therefore, the recommended strategy is to leverage internal strengths to seize external opportunities, such as improving service quality, expanding market reach, and modernizing operational systems.
Copyright (c) 2026 Rohimah Sirri, Sonja Andarini https://creativecommons.org/licenses/by/4.0
What is Client Satisfaction a Mediating Variable between Promotion, Quality of Service, and Client Trust in the Decision to Use Tax Consultant Services
This study aims to analyze the influence of promotion, service quality, and client trust on the decision to use the services of a tax consultant, with client satisfaction as a mediating variable in the Tax Novena in Tangerang City. This study uses a quantitative method with data collection techniques through the distribution of questionnaires to Novena Tax clients. The data analysis technique used is Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with the help of the SmartPLS application. The results of the study show that promotion and client trust have a positive and significant effect on client satisfaction, but the quality of service does not affect client satisfaction. In addition, promotion, service quality, and client trust have a positive and significant effect on the decision to use the services of a tax consultant, while satisfaction has a significant negative effect. The results of the indirect effect test showed that client satisfaction was not able to mediate the influence of promotion, service quality, and client trust on the decision to use the services of a tax consultant at the Tax Novena in Tangerang City. Based on the results of the study, Novena Pajak is advised to improve its promotional strategy by maintaining service quality and client trust in order to improve decisions to use tax consultant services.
Copyright (c) 2026 Revilia Sanusi, Humairoh https://creativecommons.org/licenses/by/4.0
Analysis of the Impact of Profitability on Stock Returns for Banking Companies Listed on the Indonesia Stock Exchange, 2020–2024
This study aims to analyze the effect of profitability ratios on stock returns for banking companies listed on the Indonesia Stock Exchange (IDX) during the 2020–2024 period. The independent variables used are Return on Assets (ROA), Return on Equity (ROE), Gross Profit Margin (GPM), Operating Profit Margin (OPM), and Net Profit Margin (NPM), while the dependent variable is stock returns. The research method used is a quantitative approach with multiple linear regression analysis. The results indicate that, collectively, all five profitability ratios significantly influence stock returns (R² = 0.710). Individually, ROE, GPM, and NPM have a significant positive effect, while ROA and OPM do not have a significant effect. NPM is the most dominant variable influencing stock returns. These findings indicate that profitability, particularly net profit and return on equity, is a key factor in attracting investor interest in the banking sector.
Copyright (c) 2026 Metania Lestari Alifiana, Ade Adriani, Rahma Yuliani https://creativecommons.org/licenses/by/4.0
Revitalization of Musyarakah Financing in BMT (Baitul Maal wat Tamwil)
Musyarakah financing at Baitul Mal wat Tamwil (BMT) still faces a gap between product availability and effective implementation. This study aims to analyze the management of musyarakah financing and formulate its revitalization strategy at BMT UGT Capem Genteng, Banyuwangi. The study employs a qualitative approach with a single case study design. Data were collected through in-depth interviews with three key informants (branch head, head of financing department, and SME member) and direct observation. Data analysis used the interactive model of Miles, Huberman, and Saldaña. Findings indicate that musyarakah is in a state of administrative availability without effective realization. The main barriers are structurally twofold: from the members’ side (preference for fixed installments and mixed productive-consumptive use of funds) and from the institutional side (absence of business bookkeeping, moral hazard, technological limitations, and weak human resource competency). This study formulates the Four Pillar Revitalization Model (MR4P) encompassing education and hybrid musyarakah product innovation, strengthening of governance and risk management, digital technology optimization, and HR capacity building based on maqashid syariah values.
Copyright (c) 2026 Muhamad Fajar Bayu Pratama, Wiwit Mustafidah https://creativecommons.org/licenses/by/4.0