Sipahutar, Icha Darlene Hanna, and Mariana Simanjuntak. “The Role of Marketing Innovation in Household Business Sustainability: A Resource-Based View Approach”. Dinasti International Journal of Economics, Finance & Accounting, vol. 7, no. 2, June 2026, pp. 1505-12, doi:10.38035/dijefa.v7i2.6899.