[1]
P. Sihotang and T. N. Amelia, “Analysis of Purchase Decisions for MSME-Processed Functional Food Products in the Jabodetabek Region: A Model Testing of the Effects of Functional Value, Brand Image, Electronic Word of Mouth, and Local Wisdom-Based Marketing”, DIJEFA, vol. 7, no. 1, pp. 567–584, Apr. 2026.