Hazrati Havidz, H. B. and Mahaputra, M. R. (2020) “BRAND IMAGE AND PURCHASING DECISION: ANALYSIS OF PRICE PERCEPTION AND PROMOTION (LITERATURE REVIEW OF MARKETING MANAGEMENT)”, Dinasti International Journal of Economics, Finance & Accounting, 1(4), pp. 727–741. doi: 10.38035/dijefa.v1i4.576.