NURJANAH, Siti; DARNIS, Rahmi. The Effect of Digital Content Creativity and Artificial Intelligence Utilization on Consumer Purchase Intention on TikTok: Consumer Trust as a Moderator. Dinasti International Journal of Economics, Finance & Accounting, [S. l.], v. 7, n. 3, p. 1762–1773, 2026. DOI: 10.38035/dijefa.v7i3.7010. Disponível em: https://dinastipub.org/DIJEFA/article/view/7010. Acesso em: 22 jul. 2026.