SIPAHUTAR, Icha Darlene Hanna; SIMANJUNTAK, Mariana. The Role of Marketing Innovation in Household Business Sustainability: A Resource-Based View Approach. Dinasti International Journal of Economics, Finance & Accounting, [S. l.], v. 7, n. 2, p. 1505–1512, 2026. DOI: 10.38035/dijefa.v7i2.6899. Disponível em: https://dinastipub.org/DIJEFA/article/view/6899. Acesso em: 25 jun. 2026.