THIO TRYPHENA, Grace; NOVIANTI, Afdelia; MAHARANI, Agystiara; MUSTIKASARI, Faranita. Evaluating The Impact of Viral Marketing Elements in TV Ads on Brand Awareness in Indonesia’s Dairy Industry. Dinasti International Journal of Economics, Finance & Accounting, [S. l.], v. 7, n. 2, p. 1400–1419, 2026. DOI: 10.38035/dijefa.v7i2.6839. Disponível em: https://dinastipub.org/DIJEFA/article/view/6839. Acesso em: 13 jul. 2026.