ABYANTORO, Muhammad Farras. The Use of Artificial Intelligence as a Marketing Support Tool: A Feasibility Study of the Chatbot “TANYA” Use on Consumer Behavioral Intention in Indonesia. Dinasti International Journal of Economics, Finance & Accounting, [S. l.], v. 7, n. 1, p. 370–386, 2026. DOI: 10.38035/dijefa.v7i1.6400. Disponível em: https://dinastipub.org/DIJEFA/article/view/6400. Acesso em: 5 apr. 2026.