Sihotang, P., & Amelia, T. N. (2026). Analysis of Purchase Decisions for MSME-Processed Functional Food Products in the Jabodetabek Region: A Model Testing of the Effects of Functional Value, Brand Image, Electronic Word of Mouth, and Local Wisdom-Based Marketing. Dinasti International Journal of Economics, Finance & Accounting, 7(1), 567–584. https://doi.org/10.38035/dijefa.v7i1.6540