Sonday, M.R. et al. 2025. The Influence of Viral Marketing and Buy Now, Pay Later Promotion on Impulsive Buying of Sneakers in E-commerce: The Mediating Role of Hedonic Motivation and Fear of Missing Out (FOMO). Dinasti International Journal of Economics, Finance & Accounting. 6, 4 (Sep. 2025), 3576–3581. DOI:https://doi.org/10.38035/dijefa.v6i4.5379.