MODEL OF PURCHASING DECISIONS AND CUSTOMER SATISFACTION: ANALYSIS OF BRAND IMAGE AND PRODUCT QUALITY (MARKETING MANAGEMENT LITERATURE REVIEW)
DOI:
https://doi.org/10.38035/dijefa.v1i6.748Keywords:
: Product Quality, Brand Image, Purchase Decisions, Customer Satisfaction.Abstract
The purpose of writing a Literature Review Papers is to determine the effect of variable product quality and brand image on purchasing decision variables and consumer satisfaction. With qualitative methods and Library Research. The results show that product quality affecting customer satisfaction, product quality affecting customer satisfaction, brand image affecting customer satisfaction, customer satisfaction affecting brand image affecting customer satisfaction.
References
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Ali, H., Narulita, E., & Nurmahdi, A. (2018). Saudi Journal of Business and Management Studies ( SJBMS ) The Influence of Service Quality , Brand Image and Promotion on Purchase Decision at MCU Eka Hospital. Business and Management Studies. https://doi.org/10.21276/sjbms.2018.3.1.12
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Anggita, R., & Ali, H. (2017). The Influence of Product Quality, Service Quality and Price to Purchase Decision of SGM Bunda Milk (Study on PT. Sarihusada Generasi Mahardika Region Jakarta, South Tangerang District). Scholars Bulletin. https://doi.org/10.21276/sb
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Firmansyah, N., & Ali, H. (2019). Consumer Trust Model?: The Impact of Satisfaction and E-Service Quality toward Repurchase Intention in E-Commerce. 6256, 552–559. https://doi.org/10.21276/sjhss.2019.4.8.4
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Gan, C., & Wang, W. (2017). The influence of perceived value on purchase intention in social commerce context. Internet Research, 27(4), 772–785. https://doi.org/10.1108/IntR-06-2016-0164
Hairiyah, S., & Ali, H. (2017). Customer Decision Analysis in Taking Multipurpose Loan?: Promotions , Locations and Credit Procedures ( A Case of the Bank " PQR Jakarta "). Saudi Journal of Business and Management Studies. https://doi.org/10.21276/sjbms.2017.2.3.6
Hamid, A. A., Ibrahim, S. B., Seesy, A. S., & Hasaballah, A. H. A. (2015). Interaction effect of perceived service quality and brand image on customer satisfaction. Asian Journal of Management Sciences, 03(10), 1–8. http://www.sustech.edu/staff_publications/2016012811383051.pdf
Hoe, L. C. (2018). The Effects of Product Quality on Customer Satisfaction and Loyalty?: Evidence from Malaysian Engineering Industry. 3(1). https://doi.org/10.5296/ijim.v3i1.13959
Ikhsani, K., & Ali, D. H. (2017). Keputusan Pembelian: Analisis Kualitas Produk, Harga dan Brand Awareness (Studi Kasus Produk Teh Botol Sosro di Giant Mall Permata Tangerang). Jurnal SWOT, 7(3), 523–541. https://www.neliti.com/publications/279584/keputusan-pembelian-analisis-kualitas-produk-harga-dan-brand-awareness-studi-kas
Indrajaya, H. S., & Al, H. (2017). Shopping Analysis in on Line Shop with Young People. The International Journal of Social Sciences and Humanities Invention, 4(7), 3797–3802. https://doi.org/10.18535/ijsshi/v4i8.17
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Kristomi, R., Wibowo, A., Ali, H., & Kemalasari, R. P. (2016). Analysis of Servqual And Product Quality Effects on Customer Satisfaction In Retail ( A Field Research In Giant Citra Raya ). 18(10), 40–48. https://doi.org/10.9790/487X-1810074048
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Ali, H., & Budianto, A. (2018). Saudi Journal of Business and Management Studies ( SJBMS ) Purchase Decision?: Analysis of Price Perception , Process and Quality of Product ( Case Study on Sharia KPR Finance Product in PT Bank Permata ’ s Sharia Business Unit ). XL(in), 1305–1317. https://doi.org/10.21276/sjbms.2018.3.12.4
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Ali, H., & Mappesona, H. (2016). Build brand image: Analysis Service Quality and Product Quality (case study at Giant Citra Raya). International Journal of Economic Research.
Ali, H., Narulita, E., & Nurmahdi, A. (2018). Saudi Journal of Business and Management Studies ( SJBMS ) The Influence of Service Quality , Brand Image and Promotion on Purchase Decision at MCU Eka Hospital. Business and Management Studies. https://doi.org/10.21276/sjbms.2018.3.1.12
Amanah, D., Hurriyati, R., Gaffar, V., Wibowo, L. A., & Harahap, D. A. (2017). Which is More Influential in Online Purchasing Decisions?: Price or Trust?? Which is More Influential in Online Purchasing Decisions?: Price or Trust?? November. https://doi.org/10.5220/0007090107980803
Amelia, L. R., & Kusumawati, A. (n.d.). THE INFLUENCE OF MARKETING MIX VARIABLES ON PURCHASE ( Case study of Customer of Vitiara Rent Car Malang ).
Anggita, R., & Ali, H. (2017). The Influence of Product Quality, Service Quality and Price to Purchase Decision of SGM Bunda Milk (Study on PT. Sarihusada Generasi Mahardika Region Jakarta, South Tangerang District). Scholars Bulletin. https://doi.org/10.21276/sb
Brata, B. H., Husani, S., & Ali, H. (2017). The Importance of Quality Products, Price, Promotion, and Location to Product Purcese Decision on Nitchi At PT. Jaya Swarasa Agung in Central Jakarta. Saudi Journal of Business and Management Studies. https://doi.org/10.21276/sjbms
Cao, Y., Ajjan, H., & Hong, P. (2018). Post-purchase shipping and customer service experiences in online shopping and their impact on customer satisfaction: An empirical study with comparison. Asia Pacific Journal of Marketing and Logistics, 30(2), 400–416. https://doi.org/10.1108/APJML-04-2017-0071
Cheong &Jang. (2008). Determinants of Internet Usage in Ghanaian Hotels?: The Case of the Greater Accra Region ( GAR ) Determinants of Internet Usage in Ghanaian Hotels?: The Case of the Greater Accra Region ( GAR ). Journal of Hospitality & Leisure Marketing, 15(3), 37–41. https://doi.org/10.1300/J150v15n03
Chovanová, H. H., Korshunov, A. I., & Bab?anová, D. (2015). Impact of Brand on Consumer Behavior. Procedia Economics and Finance, 34(9), 615–621. https://doi.org/10.1016/s2212-5671(15)01676-7
Damghanian, H., Zarei, A., & Siahsarani Kojuri, M. A. (2016). Impact of Perceived Security on Trust, Perceived Risk, and Acceptance of Online Banking in Iran. Journal of Internet Commerce, 15(3), 214–238. https://doi.org/10.1080/15332861.2016.1191052
Diawan, N. S. (n.d.). THE INFLUENCE OF STORE ATMOSPHERE ON PURCHASE DECISION AND IT ’ S IMPACT ON CUSTOMER ’ S SATISFACTION ( Case study on Indomaret Customers JL . Raya Tlogomas No . 37 , Malang ). 30(37), 8–16.
Djatmiko, T., & Pradana, R. (2016). Brand Image and Product Price; Its Impact for Samsung Smartphone Purchasing Decision. Procedia - Social and Behavioral Sciences, 219, 221–227. https://doi.org/10.1016/j.sbspro.2016.05.009
Dudu, O., & Agwu, M. (2014). A Review of The Effect of Pricing Strategies on The Purchase of Consumer Goods. International Journal of Research in Management, Science & Technology, 2(2), 88–102.
Fathollahi, S., & Aghaei, M. (2016). Drivers Impacting on Customer’s e- Satisfaction with moderating of Brand Image and Trust. International Journal of Humanities and Cultural Studies, 2016, 2119–2145. http://www.ijhcs.com/index.php/ijhcs/index
Ferdinand, T. dan. (2014). Analyzing the Influence of Price and Product Quality on Buying Decision. Jurnal EMBA, 2(3), 1255–1263.
Firmansyah, N., & Ali, H. (2019). Consumer Trust Model?: The Impact of Satisfaction and E-Service Quality toward Repurchase Intention in E-Commerce. 6256, 552–559. https://doi.org/10.21276/sjhss.2019.4.8.4
Foster, B. (2017). Impact of Brand Image on Purchasing Decision on Mineral Water Product “Amidis” (Case Study on Bintang Trading Company). American Research Journal of Humanities and Social Sciences, 2(1), 1–11. https://doi.org/10.21694/2378-7031.16023
Gan, C., & Wang, W. (2017). The influence of perceived value on purchase intention in social commerce context. Internet Research, 27(4), 772–785. https://doi.org/10.1108/IntR-06-2016-0164
Hairiyah, S., & Ali, H. (2017). Customer Decision Analysis in Taking Multipurpose Loan?: Promotions , Locations and Credit Procedures ( A Case of the Bank " PQR Jakarta "). Saudi Journal of Business and Management Studies. https://doi.org/10.21276/sjbms.2017.2.3.6
Hamid, A. A., Ibrahim, S. B., Seesy, A. S., & Hasaballah, A. H. A. (2015). Interaction effect of perceived service quality and brand image on customer satisfaction. Asian Journal of Management Sciences, 03(10), 1–8. http://www.sustech.edu/staff_publications/2016012811383051.pdf
Hoe, L. C. (2018). The Effects of Product Quality on Customer Satisfaction and Loyalty?: Evidence from Malaysian Engineering Industry. 3(1). https://doi.org/10.5296/ijim.v3i1.13959
Ikhsani, K., & Ali, D. H. (2017). Keputusan Pembelian: Analisis Kualitas Produk, Harga dan Brand Awareness (Studi Kasus Produk Teh Botol Sosro di Giant Mall Permata Tangerang). Jurnal SWOT, 7(3), 523–541. https://www.neliti.com/publications/279584/keputusan-pembelian-analisis-kualitas-produk-harga-dan-brand-awareness-studi-kas
Indrajaya, H. S., & Al, H. (2017). Shopping Analysis in on Line Shop with Young People. The International Journal of Social Sciences and Humanities Invention, 4(7), 3797–3802. https://doi.org/10.18535/ijsshi/v4i8.17
Ishaq, M. I., Bhutta, M. H., Hamayun, A. A., & Danish, R. Q. (2014). Role of Corporate Image , Product Quality and Customer Value in Customer Loyalty?: Intervening Effect of Customer Satisfaction Role of Corporate Image , Product Quality and Customer Value in Customer Loyalty?: Intervening Effect of Customer Satisfaction. January.
Jeaheng, Y., Al-Ansi, A., & Han, H. (2020). Impacts of Halal-friendly services, facilities, and food and Beverages on Muslim travelers’ perceptions of service quality attributes, perceived price, satisfaction, trust, and loyalty. Journal of Hospitality Marketing and Management, 29(7), 787–811. https://doi.org/10.1080/19368623.2020.1715317
Journal, A. M., & Ali, H. (2017). Scholars Bulletin Analysis of the Company Image and Service Quality through Customer Satisfaction to Customer Loyalty ( A Field Research in PT . Nusantara Water Centre ). 149–158. https://doi.org/10.21276/sb.2017.3.3.10
Kazmi, A., & Mehmood, Q. S. (2016). The effect of electronic word of mouth communication and brand image on purchase intention: A case of consumer electronics in Haripur, Pakistan. Management Science Letters, 6, 409–508. https://doi.org/10.5267/j.msl.2016.5.003
Kim, E. J., Kim, S. H., & Lee, Y. K. (2019). The effects of brand hearsay on brand trust and brand attitudes. Journal of Hospitality Marketing and Management, 28(7), 765–784. https://doi.org/10.1080/19368623.2019.1567431
Konuk, F. A. (2018). Price fairness, satisfaction, and trust as antecedents of purchase intentions towards organic food. Journal of Consumer Behaviour, 17(2), 141–148. https://doi.org/10.1002/cb.1697
Kristomi, R., Wibowo, A., Ali, H., & Kemalasari, R. P. (2016). Analysis of Servqual And Product Quality Effects on Customer Satisfaction In Retail ( A Field Research In Giant Citra Raya ). 18(10), 40–48. https://doi.org/10.9790/487X-1810074048
Kusuma, N. P. (n.d.). ANALYZING THE EFFECT OF PRODUCT QUALITY ON CUSTOMER SATISFACTION AND CUSTOMER LOYALTY IN INDONESIAN SMEs ( Case Study on the Customer of Batik Bojonegoro Marely Jaya ). 14(1), 1–7.
Larasetiati, M., & Ali, H. (2019). Model of Consumer Trust: Analysis of Perceived Usefulness and toward Repurchase Intention in Online Travel Agent. Journal of Economics and Finance, 3(8), 350–357. https://doi.org/10.21276/sjef.2019.3.8.5
Limakrisna, N., & Ali, H. (2016). Model of Customer Satisfaction: Empirical Study At Fast Food Restaurants in Bandung. International Journal of Business and Commerce.
M, A., & Ali, H. (2017). MODEL KEPUASAN PELANGGAN: ANALISIS KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP CITRA MEREK PADA GIANT CITRA RAYA JAKARTA. Jurnal Manajemen. https://doi.org/10.24912/jm.v21i3.254
Maisah, & Ali, H. (2020). Entrepreneurship culture development process: Implementation of Islamic education values in the Batik Jambi (case study in Seberang Jambi community). Talent Development and Excellence.
Mappesona, H., Ikhsani, K., & Ali, H. (2020). Customer purchase decision model, supply chain management and customer satisfaction: Product quality and promotion analysis. International Journal of Supply Chain Management.
Mohammed, A., & Rashid, B. (2018). A conceptual model of corporate social responsibility dimensions, brand image, and customer satisfaction in Malaysian hotel industry. Kasetsart Journal of Social Sciences, 39(2), 358–364. https://doi.org/10.1016/j.kjss.2018.04.001
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