THE EFFECT OF EASE OF USE, RISKS TOWARDS CONSUMER DECISIONS WHEN SHOPPING ONLINE
DOI:
https://doi.org/10.38035/dijefa.v1i4.548Keywords:
Ease of use, Risk and decision to online shopAbstract
The presence of various alternative shopping places makes consumers choose one of the available shopping places. Therefore this study aims to analyze the relationship between ease and risk of consumer decisions to buy fashion products, especially in online retail. the population in this study is large and the number is not known with certainty, so in the non probalitiy research that is using sampling quota sampling techniques with survey methods with a total sample of 100 respondents from the city of Jakarta with criteria respondents aged over 18 years in the area of DKI Jakarta and have bought products online. The results of the study stated that ease of use has a significant influence on consumer decisions. While the risk turns out to influence consumer decisions in shopping online. The results of this study can be another reference for further research.
References
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Tao, Q., & Xu, Y. (2018). Consumer Adoption of Fashion Subscription Retailing: The Moderating Effect of Experiment with Appearance. International Textile and Apparel Association (ITAA) Annual Conference Proceedings, Pp. 1-3.
Widyadara, M. A. (2018). Analisis Faktor-Faktor Pengaruh Minat Belanja Konsumen Pada Toko Online Berrybenka. Generation Journal, Vol. 2(No. 2 Juni), pp 33-41.
Zolait, A. H., Isa, S. M., Ali, H. M., & Sundram, V. P. K. (2018). Men vs. Women: Study of online shopping habits and factors influencing buying decisions in Bahrain. International Journal of E-Services and Mobile Applications, 10(4), 61–73. https://doi.org/10.4018/IJESMA.2018100104
Zuniarti, I., Suleman, D., Rachmawati, S., Sabil, & Rusiyati, S. (2020). How Ease of use, usefullness toward attitude of shopping at online retail. Dinasti International Journal of Education Management and Social Science, 1(4), Pp?:448-453. https://doi.org/https://doi.org/10.31933/dijemss.v1i4.211
Al-Debei, M. M., Akroush, M. N., & Ashouri, M. I. (2015). Consumer attitudes towards online shopping: The effects of trust, perceived benefits, and perceived web quality. Internet Research, 25(5), 707–733. https://doi.org/10.1108/IntR-05-2014-0146
Ariwibowo, J., Nugroho, D. P., & Adhi, M. (2013). Pengaruh Trust Dan Perceived of Risk Terhadap Niat Untuk Bertransaksi Menggunakan E-Commerce. Nominal, Barometer Riset Akuntansi Dan Manajemen, 2(1), pp 11-35. https://doi.org/10.21831/nominal.v2i1.1646
Hsu, C. L., Lin, J. C. C., & Chiang, H. Sen. (2013). The effects of blogger recommendations on customers’ online shopping intentions. Internet Research, 23(1), 69–88. https://doi.org/10.1108/10662241311295782
Kotler, P., Kartajaya, H., & Setiawan, I. (2019). Marketing 4.0: Moving From Traditional To Digital. In Gramedia. PT. Gramedia Pustaka Utama. https://doi.org/10.1142/9789813275478_0004
Loudon, D., Stevens, R., & Wrenn, B. (2012). Marketing management: Text and cases. In E. Belas (Ed.), Marketing Management: Text and Cases. Pearson Education Limited . https://doi.org/10.4324/9780203862261
Nazzal, A. I., Lee, V. Y., Engler, E. M., Jacowitz, R. D., Tokura, Y., & Torrance, J. B. (1988). New procedure for determination of [Cu-O]+p charge and oxygen content in high Tc copper oxides. Physica C: Superconductivity and Its Applications, 153–155(1), 1367–1368. https://doi.org/10.1016/0921-4534(88)90324-3
Sugiyono. (2013). Metode penelitian manajemen. Badan Penerbit Universitas Diponegoro.
Suleman, D. (2018). Faktor Penentu Keputusan Konsumen Indonesia MemilihTempat Belanja Disebuah E-Commerce (Theory of Planned Behavior). Jurnal JDM, I(02), 1–9. http://journal.mercubuana.ac.id/index.php/jdm/article/view/4120
Suleman, D., Ali, H., Nusraningrum, D., & Ali, M. M. (2020a). Faktor konsumen dalam memilih tempat belanja di Era 4.0. At-Tijaroh, 6(1), Pp?: 37-44.
Suleman, D., Ali, H., Nusraningrum, D., & Ali, M. M. (2020b). Strategi memenangkan persaingan bisnis berbasis perilaku konsumen untuk produk fashion. Lembaga pendidikan dan pelatihan balai insan cendekia.
Suleman, D., Ali, H., Nusraningrum, D., & Ali, M. M. A. (2019). Perceived Ease of Use, Trust and Risk toward Attitude and Intention in Shopping for Online Fashion Products In Indonesia. Archives of Business Research, Vol.7(No.4), pp.240-253. https://doi.org/DOI: http://dx.doi.org/10.14738/abr.74.2019
Suleman, D., Ali, H., Nusraningrum, D., & Ali, M. M. (2020). Consumer Behaviour in the Marketing 4.0 Era Regarding Decisions about Where to Shop. International Journal of Innovation, Creativity and Change, 13(7), Pp?: 444-456. https://www.ijicc.net/images/vol_13/Iss_7/13763_Suleman_2020_E_R.pdf
Suleman, D., Suharyadi, D., Rusiyati, S., Sabil, Riftiasari, D., & Marwansyah, S. (2020). How trust,risk toward attitude when shopping retail online. Dinasti International Journal of Education Management and Social Science, 1(4), Pp?:487-492. https://doi.org/https://doi.org/10.31933/dijms.v1i4.185
Suleman, D., Zuniarti, I., Marginingsih, R., Sabil, Nurhayaty, E., Rachmawati, S., Pramularso, E. Y., & Sari, I. (2019). Competition between offline and online stores: when it comes to shopping for fashion products, which store will be the choice of Indonesian consumers? International Conference on Global Innovation and Trends in Economy, 1–14. https://easychair.org/publications/preprint/8drP
Suleman, D., Zuniarti, I., & Sabil, S. (2019). Consumer Decisions toward Fashion Product Shopping in Indonesia: The effects of Attitude, Perception of Ease of Use, Usefulness, and Trust. Management Dynamics in the Knowledge Economy, 7(2), 133–146. https://doi.org/10.25019/mdke/7.2.01
Suleman, D., Zuniarti, I., Setyaningsih, E. D., Yanti, V. A., Susilowati, I. H., Sari, I., Marwansyah, S., Hadi, S. sudarmono, & Lestiningsih, A. S. (2019). Decision Model Based on Technology Acceptance Model (Tam) for Online Shop Consumers in Indonesia. Academy of Marketing Studies Journal, 23(4), Pp: 1-14. https://www.abacademies.org/articles/decision-model-based-on-technology-acceptance-model-tam-for-online-shop-consumers-in-indonesia-8624.html
Tao, Q., & Xu, Y. (2018). Consumer Adoption of Fashion Subscription Retailing: The Moderating Effect of Experiment with Appearance. International Textile and Apparel Association (ITAA) Annual Conference Proceedings, Pp. 1-3.
Widyadara, M. A. (2018). Analisis Faktor-Faktor Pengaruh Minat Belanja Konsumen Pada Toko Online Berrybenka. Generation Journal, Vol. 2(No. 2 Juni), pp 33-41.
Zolait, A. H., Isa, S. M., Ali, H. M., & Sundram, V. P. K. (2018). Men vs. Women: Study of online shopping habits and factors influencing buying decisions in Bahrain. International Journal of E-Services and Mobile Applications, 10(4), 61–73. https://doi.org/10.4018/IJESMA.2018100104
Zuniarti, I., Suleman, D., Rachmawati, S., Sabil, & Rusiyati, S. (2020). How Ease of use, usefullness toward attitude of shopping at online retail. Dinasti International Journal of Education Management and Social Science, 1(4), Pp?:448-453. https://doi.org/https://doi.org/10.31933/dijemss.v1i4.211
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