SWOT Analysis of BBK Electronics' Product Diversification Strategy for Dominating Indonesia's Smartphone Market

Authors

  • Muhammad Vajri Mashudan Universitas Pendidikan Indonesia
  • Sity Sarah Maesaroh Universitas Pendidikan Indonesia
  • Muhammad Rizki Nugraha Universitas Pendidikan Indonesia

DOI:

https://doi.org/10.38035/dijefa.v5i6.4225

Keywords:

Marketing Strategy, Product Diversification, SWOT, BBK Electronics

Abstract

Marketing strategy encompasses planning, pricing, promotion, and distribution to meet consumer needs. This study analyzes BBK Electronics' product diversification strategy in capturing Indonesia's smartphone market using SWOT analysis. The findings indicate that BBK Electronics is positioned in Quadrant I, demonstrating strong capabilities to capitalize on opportunities despite intense competition. The company can enhance competitiveness by improving product quality, expanding its service network, and optimizing brand positioning.

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Published

2025-02-22

How to Cite

Mashudan, M. V., Maesaroh, S. S., & Nugraha, M. R. (2025). SWOT Analysis of BBK Electronics’ Product Diversification Strategy for Dominating Indonesia’s Smartphone Market. Dinasti International Journal of Economics, Finance &Amp; Accounting, 5(6), 6342–6355. https://doi.org/10.38035/dijefa.v5i6.4225

Issue

Vol. 5 No. 6 (2025): Dinasti International Journal of Economics, Finance & Accounting (January - February 2025)

Section

Articles

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