Influence of Product, Promotion, And Store Atmosphere on Repurchase Intention at Sessama Coffee Shop in Pontianak City With Customer Satisfaction as An Intervening Variable

Devi Agustin; Helman Fachri

doi:10.38035/dijefa.v6i1.4032

Authors

Devi Agustin Universitas Muhammadiyah Pontianak
Helman Fachri University of Muhammadiyah Pontianak

DOI:

https://doi.org/10.38035/dijefa.v6i1.4032

Keywords:

Product Quality, Promotional Strategies, Store Atmosphere

Abstract

This study aims to analyze the influence of product quality, promotional strategies, and store atmosphere on repurchase intention at Sessama Coffee Shop in Pontianak City, with customer satisfaction as an intervening variable. Using a quantitative associative approach, data were collected from 100 respondents who met specific criteria through purposive sampling. The primary data was analyzed using Structural Equation Modeling (SEM) with SmartPLS software. The results showed that product quality, promotional strategies, and store atmosphere significantly influence repurchase intention both directly and indirectly through customer satisfaction. Among these factors, store atmosphere had the most substantial impact on customer satisfaction, highlighting the importance of creating a comfortable and engaging environment. Promotional strategies exhibited the strongest direct effect on repurchase intention, suggesting the critical role of effective marketing in fostering customer loyalty. The mediation analysis confirmed that customer satisfaction plays a pivotal role in amplifying the effects of the independent variables on repurchase intention. These findings emphasize the importance of integrating quality, marketing, and environmental strategies to enhance consumer experiences and drive loyalty. This study provides valuable insights for business practitioners to develop holistic approaches for customer retention and contributes to the understanding of consumer behavior in the retail and service sectors

References

Al Bukhori, G. N. P. (2022). Analysis Of The Effect Of Product Diversity On Consumer Buying Decision At The Borma Department Store in Bandung. International Journal Administration Business and Organization, 3(1), 19–28.

Alif Tamir, Muhammad Rizal, & Lina Auliana. (2024). Pengaruh Store Atmosphere Terhadap Customer Loyalty Kibou Coffee Kemang, Jakarta. Jurnal Lentera Bisnis, 13(3), 1806–1816.

Annisa, D., Hussiam, A. M., & Kharisma, N. (2024). Strategi Pemasaran untuk Meningkatkan Daya Saing Coffeeshop: Studi Kasus 110 Degreecafe. JKOMDIS?: Jurnal Ilmu Komunikasi Dan Media Sosial, 4(2), 532–535.

Antonius, L., & Facrureza, D. (2024). Pengaruh Store Atmosphere dan Harga terhadap Revisit Intention Konsumen pada Kawisari Coffee dan Eatery Jakarta. MES Management Journal, 3(2).

Augustinah, F., Listyawati, L., Herawati, A., & Perdana, S. P. (2024). Analysis of the Influence of Brand Image and Product Variety on Purchasing Decisions for Wizzmie in Sidoarjo Regency. International Journal of Scientific Research and Management (IJSRM), 12(10), 7737–7750.

Daman Sudarman. (2023). Cultural Shifts And Social Impacts Of Coffee Shops On Millennials: Pergeseran Budaya Dan Dampak Sosial Coffee Shop Pada Generasi Milenial. Santhet (Jurnal Sejarah Pendidikan Dan Humaniora), 7(2), 318–326.

Fajrin, T. R., & Aprianingsih, A. (2024). The Influence Of Marketing Mix (7PS) To Customer Satisfaction Customer Loyalty And Customer Retention At Coffeshop. EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi Dan Bisnis, 12(3).

Gabriella, M., & Facrureza, D. (2024). Pengaruh Store Atmosphere terhadap Revisit Intention Konsumen di Deja Coffee & Pastry Kelapa Gading. MES Management Journal, 3(2).

Haitao, N. (2022). Analysis of Product Variety and Price on Purchase Decisions. International Journal of Advanced Multidisciplinary, 1(1), 73–82.

Haji-Othman, Y., Sheh Yusuff, M. S., & Md Hussain, M. N. (2024). Data Analysis Using Partial Least Squares Structural Equation Modeling (PLS-SEM) in Conducting Quantitative Research. International Journal of Academic Research in Business and Social Sciences, 14(10), Pages 2380-2388.

Indah, D. P. (2022). Faktor-Faktor Yang Mempengaruhi Pembentukan Perilaku Ngopi Masyarakat Kota Pontianak – Sebuah Studi Eksplorasi. Competence?: Journal of Management Studies, 16(1), 64–79.

Khairiyadi, M. R., Sadat, A. M., & Rahmi, R. (2024). Pengaruh Fitness Experience dan Store Atmosphere terhadap Revisit Intention Pelanggan Fitness dengan Customer Satisfaction sebagai Variabel Intervening. AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis, 4(3), 1093–1108.

Mangold, K., & Adler, M. (2019). Designing Quantitative Research Studies. In D. Nestel, J. Hui, K. Kunkler, M. W. Scerbo, & A. W. Calhoun (Eds.), Healthcare Simulation Research (pp. 169–174). Springer International Publishing.

Miksza, P., Shaw, J. T., Kapalka Richerme, L., Hash, P. M., Hodges, D. A., & Cassidy Parker, E. (2023). Quantitative Descriptive and Correlational Research. In P. Miksza, J. T. Shaw, L. Kapalka Richerme, P. M. Hash, & D. A. Hodges, Music Education Research (1st ed., pp. 241–262). Oxford University PressNew York.

Mubarok, I. W., Lestari, S. P., & Rahwana, K. A. (2022). The Effect of Raw Materials Quality and Production Processes on Product Quality (Survey on Garuda Jaya Factory Ciamis Employees). Journal of Indonesian Management, 2(2).

Navanti, D., Giningroem, D. S. W. P., Indra, C., & Setyawati, N. W. (2024). Consumer Preferences: Exploring Brand Awareness, Product Variation, and Purchase Intentions in Purchase Decisions. Majalah Ilmiah Bijak, 21(1), 173–186.

Oktrichaendy, F. O., Pradhanawati, A., & Waloejo, H. D. (2022). Pengaruh Kualitas Produk dan Kualitas Pelayanan terhadap Keputusan Pembelian pada Lost In Coffee Semarang. Jurnal Ilmu Administrasi Bisnis, 11(3), 452–460.

Widiatmaka, P., Gafallo, M. F. Y., Akbar, T., & Adiansyah, A. (2023). Warung Kopi sebagai Ruang Publik untuk Membangun Harmoni Masyarakat Multikultural. Jurnal SMART (Studi Masyarakat, Religi, Dan Tradisi), 9(1), 65–76.

Yudhi Koesworodjati, & Fathiyyahrohmah, A. (2023). Brewing happiness: Is it just about coffee or more? JEMA: Jurnal Ilmiah Bidang Akuntansi Dan Manajemen, 20(2), 220–242.

Zeng, Y.-T., Tang, H.-H., & Chen, S.-Y. (2023, October 9). Weighting key driving forces of consumers choosing coffee chains in different scenarios. IASDR 2023: Life-Changing Design. IASDR 2023: Life-Changing Design