Building Customer Happiness : Service Quality, Relationship Quality, and Customer Trust

Authors

  • Zulki Zulkifli Noor Universitas Jayabaya Jakarta, Indonesia

DOI:

https://doi.org/10.38035/dijefa.v5i5.3593

Keywords:

Service Quality, Relationship Quality, Customer Trust, Customer Happiness, Customer Satisfaction, Business Performance, Loyalty

Abstract

This study explores the impact of service quality, relationship quality, and customer trust on customer happiness. As customer satisfaction evolves into a deeper need for happiness, businesses are compelled to focus on factors that foster long-term relationships and trust with their customers. Through a quantitative approach, this research examines how service quality enhances relationship quality and trust, ultimately leading to increased customer happiness. The findings reveal a significant correlation between these variables, highlighting that customer happiness is strongly influenced by the level of trust and the quality of the relationship a customer has with a service provider. This study provides practical insights for businesses seeking to improve their service quality and build stronger relationships with customers, leading to higher levels of trust and happiness.

References

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Published

2024-11-24

How to Cite

Zulkifli Noor, Z. (2024). Building Customer Happiness : Service Quality, Relationship Quality, and Customer Trust. Dinasti International Journal of Economics, Finance &Amp; Accounting, 5(5), 5055–5061. https://doi.org/10.38035/dijefa.v5i5.3593

Issue

Vol. 5 No. 5 (2024): Dinasti International Journal of Economics, Finance & Accounting (November - December 2024)

Section

Articles

License

Copyright (c) 2024 Zulki Zulkifli Noor

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