RECOGNIZING MOTIVATION OF TRAVELER ON TRAVEL DECISION
DOI:
https://doi.org/10.38035/dijefa.v1i2.302Keywords:
Tourism, travel decision, Price perception, group reference, product differentiation, purchase decisionAbstract
The increased competitiveness of business and travel in Indonesia, making the businesses sought in various ways to survive and improve their business. They compete to attract the attention of potential consumers or tourists and influence them to buy tourist products offered. Kaki Semut Adventure is an example Event Organizer which is focused in tourism, they survived in business tourism even they had progress to develop consumer in the sale of domestic tour packages for open trip or private trip. The purpose of this study an investigation to determine the depth overview of what is affecting traveler to do making travel decision. So this study adds a literature in the field of tourism by explaining the concept correlation between price perceptions, group reference, and product differentiation to stimulate traveler in travel decision.
References
Anderson, Juaneda, and Sastre. (2008). “Influence of pro-all-inclusive Travel”. Tourism Review, VOL. 64 NO. 2 2009, pp. 4-18
Alptekinoglu and Corbet. (2010). “Leadtime-Variety Tradeoff in Product Differentiation”. Manufacturing & Service Operation Management, VOL. 12 NO 4
Biondo, Giarlotta, Pluchino, dan Rapisarda. (2016). “Perfect nformation vs Random Investigation: Safety Guidelines for a Consumer in the Jungle of Product Differentiation”. PLOSONE| DOI:10.1371/ journalpone.0146389
Currey dan Wesley. (2007). “Going where the Joneses go: understanding how others in?uence travel decision-making”. International Journal of Culture, Tourism and Hospitality Research. Vol. 2 No. 1, 2008 pp. 12-24
Methaq Ahmed Sallam. (2014). “The Effects of Brand Image and Brand Identification on Brand Love and Purchase Decision Making: The Role of WOM”. International Business Research; Vol. 7, No. 10; 2014.
Kotler, Philip. (2008). Manajemen Pemasaran Edisi 12 Jilid 2. Jakarta: Indeks
Kottler, Philip dan Keller. (2009). Manajemen Pemasaran. Jilid 1. Edisi ke 13 Jakarta: Erlangga.
Notari dan Ferencz. (2014). “Consumer Price Sensitivity in Decision Making on The Purchase of Traditional Hungarian Horticultural Products. International Journal of Engineering. Tome XII.
Kuo dan Nakata. (2016). “Price promotions and products with low consumer ratings”. Journal of Consumer Marketing. Volume 33 • Number 7 • 2016 • 517–527
Lin and Chen. (2009). “A study on the in?uence of purchase intentions on repurchase decisions: the moderating effects of reference groups and perceived risks”. Tourism Review, VOL. 64 NO. 3 2009, pp. 28-48
McDaniel, Lamb Hair. (2008). Essential of Marketing. USA: International Thompson Publishing
Morrison, Alstair. (2007). Marketing, Dialih bahasakan oleh Hilmi Alifahmi: Jakarta
Permana, D. (2018). Tourist’s re-visit intention from perspective of value perception, destination image and satisfaction. European Research Studies Journal, 21(3), 254-265.
Schiffman, L, G. dan, L. L. Kanuk. (2009). Persepsi kualitas, Consumer Behavior. New Jersey: Perason Prestice Hall.
Schiffman, Leon, G dan Kanuk, Leslie. (2010). Perilaku Konsumen. Jakarta: PT. INDEK.
Silva dan Correia. (2007). “Facilitators and constraints in leisure travel participation: the case of the southeast of Portugal”. International Journal of Culture, Tourism and Hospitality Research Vol. 2 No. 1, 2008 pp. 25-43.
Stanton, William, J (1994). Fundamental of Marketing. Thenth ed. Mc, Graw Hill Inc; Singapore
William J. Stanton. (1998). Prinsip Pemasaran, Jilid 1, Edisi 7, Erlangga, Jakarta.
Alptekinoglu and Corbet. (2010). “Leadtime-Variety Tradeoff in Product Differentiation”. Manufacturing & Service Operation Management, VOL. 12 NO 4
Biondo, Giarlotta, Pluchino, dan Rapisarda. (2016). “Perfect nformation vs Random Investigation: Safety Guidelines for a Consumer in the Jungle of Product Differentiation”. PLOSONE| DOI:10.1371/ journalpone.0146389
Currey dan Wesley. (2007). “Going where the Joneses go: understanding how others in?uence travel decision-making”. International Journal of Culture, Tourism and Hospitality Research. Vol. 2 No. 1, 2008 pp. 12-24
Methaq Ahmed Sallam. (2014). “The Effects of Brand Image and Brand Identification on Brand Love and Purchase Decision Making: The Role of WOM”. International Business Research; Vol. 7, No. 10; 2014.
Kotler, Philip. (2008). Manajemen Pemasaran Edisi 12 Jilid 2. Jakarta: Indeks
Kottler, Philip dan Keller. (2009). Manajemen Pemasaran. Jilid 1. Edisi ke 13 Jakarta: Erlangga.
Notari dan Ferencz. (2014). “Consumer Price Sensitivity in Decision Making on The Purchase of Traditional Hungarian Horticultural Products. International Journal of Engineering. Tome XII.
Kuo dan Nakata. (2016). “Price promotions and products with low consumer ratings”. Journal of Consumer Marketing. Volume 33 • Number 7 • 2016 • 517–527
Lin and Chen. (2009). “A study on the in?uence of purchase intentions on repurchase decisions: the moderating effects of reference groups and perceived risks”. Tourism Review, VOL. 64 NO. 3 2009, pp. 28-48
McDaniel, Lamb Hair. (2008). Essential of Marketing. USA: International Thompson Publishing
Morrison, Alstair. (2007). Marketing, Dialih bahasakan oleh Hilmi Alifahmi: Jakarta
Permana, D. (2018). Tourist’s re-visit intention from perspective of value perception, destination image and satisfaction. European Research Studies Journal, 21(3), 254-265.
Schiffman, L, G. dan, L. L. Kanuk. (2009). Persepsi kualitas, Consumer Behavior. New Jersey: Perason Prestice Hall.
Schiffman, Leon, G dan Kanuk, Leslie. (2010). Perilaku Konsumen. Jakarta: PT. INDEK.
Silva dan Correia. (2007). “Facilitators and constraints in leisure travel participation: the case of the southeast of Portugal”. International Journal of Culture, Tourism and Hospitality Research Vol. 2 No. 1, 2008 pp. 25-43.
Stanton, William, J (1994). Fundamental of Marketing. Thenth ed. Mc, Graw Hill Inc; Singapore
William J. Stanton. (1998). Prinsip Pemasaran, Jilid 1, Edisi 7, Erlangga, Jakarta.
Downloads
Published
2020-05-16
How to Cite
Al Faruq Abdullah, M., Agung Hudaya, & Nur Endah Retno Wuryandari. (2020). RECOGNIZING MOTIVATION OF TRAVELER ON TRAVEL DECISION. Dinasti International Journal of Economics, Finance &Amp; Accounting, 1(2), 315–323. https://doi.org/10.38035/dijefa.v1i2.302
Issue
Section
Articles
License
Authors who publish their manuscripts in this journal agree to the following conditions:
- The copyright on each article belongs to the author(s).
- The author acknowledges that the Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) has the right to be the first to publish with a Creative Commons Attribution 4.0 International license (Attribution 4.0 International (CC BY 4.0).
- Authors can submit articles separately, arrange for the non-exclusive distribution of manuscripts that have been published in this journal into other versions (e.g., sent to the author's institutional repository, publication into books, etc.), by acknowledging that the manuscript has been published for the first time in the Dinasti International Journal of Economics, Finance & Accounting (DIJEFA).
